Marketing Strategy : The Jta 's Marketing Plan

Beginning in June of 1952, when the Metropolitan Transportation Authority was founded, advances in transportation in New York City have improved the city’s developing economy and have benefitted people to a great extent. Located in the heart of Manhattan, the MTA headquarters are home to hundreds of different vehicles, ridden by thousands daily. The train tracks and bus routes run through Manhattan, Queens, Brooklyn, Staten Island, and the Bronx, unifying all five boroughs and improving the lives of everyone

Public transportation provides numerous positive attributes to the community at large. It enhances personal opportunities by providing personal mobility and freedom, gives people transportation options to get to work, go to school, visit friends, or go to a doctor’s office, provides access to job opportunities. It saves fuel and reduces congestion, provides economic opportunities and drives community growth and revitalization. Statistically, every $1 invested in public transportation generates approximately $4 in economic returns, every $10 million in capital investment in public transportation yields $30 million in increased business sales, every $10 million in operating investment yields $32 million in increased business sales, and from 2006-2011, residential property values performed 42 percent better on average if they were located near public transportation with high-frequency service. Public transportation saves money and reduces gasoline consumption. According to APTA’s transit saving report, a two-person household can save, on the average, more than $10,174 a year by downsizing to one car. Public transportation use in the United States saves 4.2 billion gallons of gasoline annually and households near public transit drive an average of 4,400 fewer miles than households with no access to public transit. Public transportation also reduces the carbon footprint in that its use

1. Target a new customer segment that id young and always ready to try something new and exciting.

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Most firms in the public transportation management market are aware of the transition away from traditional transit models. Tow of First Transit’s largest competitors, MV Transportation and TransDev, have invested millions of dollars in research to create the technology to broker delivery of this non-traditional mobility service. Both firms are well financed and have hired top industry personnel to lead these

Today’s marketer must take into consideration many generational differences when considering a marketing strategy for a product. Most products are intended for a massive audience, requiring the marketer to utilize an integrated marketing scheme to encompass all generations.

Our market will be our customers, who will be the youth, young children (ages 5-12 years), and their parents in the Belton area. In particular, low income families, but we may also include other families as well.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Today’s consumer markets can be broken down into four main demographic areas: College Students, Millennials, Generation

Lisa Aham’s current strategy regarding senior citizens is using target marketing based on the type of customers that frequent the location. Although Aham would also like to focus on attracting “younger customers,” the niche that the city has naturally created would be suited for the franchise if she focused on the seniors as well as continue to satisfy other customers that happen to stop by. The marketing mix would be the McDonald’s location easily accessible to the senior community (place), McDonald’s fast food (product), and $1.99 breakfast with free coffee refills (price and promotion). Also, Aham has a marketing orientation rather than production orientation due to the development of close relationships with the senior citizens and customer

Target Market Selection: The ROM will have the young working professionals as their target market. This is the best target market because this demographic is interested in the type of event that FNL offers. This target market has enough money to attend the event and buys thee ROM vouchers per person which will bring in additional profits especially when compared to the other possible target markets, see Exhibit 2. This group links to the marketing challenge since it still contains the desired age range, and allows for the event of FNL to not have to adapt to attract this target market.

simple. If they could take airline passengers where they want to go, on time, at the lowest

A the Sky Train station in near to this , so all people which are using Sky train as their mode of transportation are able to visit this place easily and this leads to increase in the

Information about competitive transportation services will be gathered. Questionnaires will be distributed to students and faculty of Kent State University in order to gather customer insight. Also, a financial consulting firm will be hired to provide professional assistance.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and