What is the product offered by the Daytona International Speedway and the Daytona 500? How does the Daytona 500 create and deliver customer satisfaction through the five types of utility?
When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the
1. Target a new customer segment that id young and always ready to try something new and exciting.
The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.
Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
Challenges of identifying the target market have augmented up as one of the difficulty issues to handle. Initially the firm’s target has been males between the ages of 29 and 55 years. This has also mapped up to be very difficult something that have forced Harley Davidson come up with ways of convincing more younger riders so as to expand the sales made by the business. The changing demand and cost drivers for the motorcycle market is also a cropping issue. Other upcoming competitors have made their products more affordable by lowering their prices and coming up with new motorcycle models to make them more essential and available with affordable prices. This has therefore brought much pressure on the Harley Davidson business markets and has therefore forced the firm to respond, where in this case he has a substantial territory to defend. However this firm has two
Next, we will discuss the target market and provide a rationale for this target market. “Target Marketing is a process of evaluating each market segments overall attractiveness and selecting one or more segments to enter” (Kotler and Armstrong, 2006). Our first target market that we have been marketing to already is that of college students (i.e. males and females between ages 18 – 22). Since we originally started on a college campus, we want to continue to market to them. Also, our other target market is to young adults (males and females 23-29). We chose these target markets specifically for this age group because college students and the young working class find this type of environment inviting and appealing. By adding another market (young adults between ages 23-29), we plan to expand our customer base, and as a result earn more revenue.
STUDENT HANDOUT ASSESSMENT PART ONE MARKETING RESEARCH REPORT Unit of Competency: BSBMKG501B - Identify and Evaluate Marketing Opportunities /35 C or NYC
Barna Loop, Inc. is approaching a new era in the transportation industry. As the CEO of our company you have a vested interest in our continued success. Barna Loop, Inc. is experiencing tremendous growth and our executives must find alternative means to our current executive travel transportation solutions. This new travel format must be accomplished economically yet in a manner able keep each top level executive available to our customers at locations coast to coast within the same working day. There has been a need for improved transportation solutions since our company was in its infancy. However, now we have come to a critical point, since transportation and fuel prices continue to rise, airports have increased security concerns and
We will focus our marketing strategy on offering solutions that are targeted to not only those that are equipment-upgrade-eligible, but also to market segments such as teens (10-18), young adults/college students (18-40), mid-senior adults (50+), families and a numerous types of organizations by promoting our brand and extensive network.
The IRS Announcement 2002-18 states “these promotional benefits may generally be exchanged for upgraded seating, free travel, discounted travel, travel-related services, or other services or benefits. Inquiries centered on the taxability of frequent flyer miles or other promotional items that are received as the result of business travel and used for personal purposes. There are numerous technical and administrative issues relating to these benefits on which no official guidance has been provided, including issues relating to the timing and valuation of income inclusions and the basis for identifying personal use benefits attributable to business (or official) expenditures versus those attributable to personal expenditures. Because of these unresolved issues, the IRS has not pursued a tax enforcement program with respect to promotional benefits such as frequent flyer miles. Consistent with prior practice, the IRS will not assert that any taxpayer has understated his federal tax liability by reason of the receipt or personal use of frequent flyer miles or other in-kind promotional benefits attributable to the taxpayer’s
In Sacramento Regional Transit Strategic Plan for 2015 the top goals of the public were expand service coverage, enhance passenger environments and improve existing service quality, the survey was based on 616 responses, less than .1% of annual riders (16). RT employees favored funding acquisition over expanding service coverage, which fell to the tenth most important goal, beating out improving regional mobility, which customers placed fourth in order of importance (17). The data although based off a rather small sample group suggests that RT and customer share a common goal, to improve the overall service and environments for consumers. If this common goal is shared then why has RT fallen short on this base obligation to its customers? Professor of ***** at *****, Brian Taylor observes that this separation of what the public expects from transit with what transit actually presents to its customers is a complex managerial challenge for transit
Information about competitive transportation services will be gathered. Questionnaires will be distributed to students and faculty of Kent State University in order to gather customer insight. Also, a financial consulting firm will be hired to provide professional assistance.
simple. If they could take airline passengers where they want to go, on time, at the lowest
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and