Healthcare Marketing Case Study: Grady Memorial Hospital

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Ten years ago Grady Memorial Hospital almost closed down for good. In 2007 the hospital was in dyer need. Over the next several years, administrators would rework the facilities operations not only to keep the doors open, but to make sure they remained open. The downtown Atlanta hospital system had racked up a $60 million deficit and could barely meet payroll. As debt continued to build, doubts were raised about the future of the aging, 950-bed facility, which was long overdue for more than $360 million worth of upgrades.
The road to wellness began with privatization. From there, changes brought dramatic power shifts, unpopular cuts, and open ridicule for those in charge. Anger mounted, death
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