Healthcare Marketing Case Study: Grady Memorial Hospital

In the article, “Our Big Appetite for Healthcare” written by Daniel J. Stone was in the March 31 2013 issue for Los Angeles Times. Doctor Stone intended audience are the reader of the Los Angeles Time. Stone’s purpose in this article is to persuade his readers that he wants to change the healthcare culture from “more is better” to “do what is medically indicated to provide the best outcome”. Stone supports his argument with strategies and evidence.

Health care has become a form of governmental oppression. There are little to no funding for preventative care as Shipler points out in his scathing review of the bureaucratic nightmare of merely staying healthy enough to go to school if you are poor (Shipler, 2004). America’s private health insurance industry makes it almost impossible for those of lesser financial means to have access to good health insurance (Shipler, 2004). Our economic state makes it impossibly expensive to eat healthy, let alone to practice healthy lifestyle habits that are not taught regularly. In addition, the health care providers themselves and those individuals with forced health care plans are faced with the enormous expenses of crooked insurance adjustors and giant malpractice insurance regimes (Shipler, 2004).

Xxx utilized wellness programs to promote healthy behaviors (McCarthy & Klein, 2010, p. 3). These wellness programs reduced the need for expensive acute and specialty care.

“Representing over 20 percent of the U.S. Gross Domestic Product and accounting for approximately $1.5 trillion in revenue, health care is the single largest industry in the U.S. today.” (University of Phoenix, 2015). However, it is a vulnerable industry. The facility we are looking at is in New York, where the third highest losses in the country occur because of numerous problems dealing with Medicare and Medicaid reimbursements, cuts in funding, and pressures for discounted managed care, amongst others. The facility is called Elijah Heart Center (EHC). First we looked at the capital shortage because in an emergency, the hospital might not have enough cash to sustain itself. The challenge was to decide on the best strategy to solve the

(2012). Health reform and Healthy People initiative. American Journal Of Public Health, 102(1), 30-33. doi:10.2105/AJPH.2011.300312

First of all, both scenarios represent emotionally charged situations that impact many stakeholders both internally (employees, patients, providers and board members) and externally (payers, community, government entities, community leaders). There is no doubt that the knowledge I have gained over the course of this program allowed me to have a broader understanding of the implications for each of these stakeholders. Furthermore, not only having knowledge of the perspectives of these various stakeholders but also the tools to critically assess the situation and formulate a plan is also a byproduct of my studies. Additionally, this work highlights the complex and fragmented nature of the US health system and the challenges in working on a solution to almost any problem tackled by healthcare leaders today. Thankfully, the program has given me the confidence to undertake these

In the 21st century with many developing countries around the world providing universal healthcare, but efforts in the United States are unsuccessful in implementing health reforms. In the documentary (Frontline) examines the worsening economy and broken healthcare system around the United States. With millions of Americans losing jobs, unemployed, uninsured and leading to bankruptcy, which has taken a toll on peoples lives and the healthcare system. This paper will examine and discuss the care identified in Sick Around America and some of the dilemmas they face in keeping it. As well discussing the major differences between the USA and the Canadian healthcare systems.

Escape Fire: The Fight To Rescue American Healthcare by Matthew Heineman and Susan Froemke addressed many issues seen in the American Healthcare system that have gone uncorrected for years. The importance of primary care physicians was noted and this view continued to make more and more sense as the film went on. The lifestyle choices that Americans are and have been making do not promote wellness and actually make the jobs of primary care physicians much more difficult. Also discussed in the film, was the severe issue of the overuse of narcotics in the military. The thought that alternative therapies can actually make a significant difference in people’s lives is to most people something that sounds completely insane. But, these therapies have been working for those that need them most. What truly impacted me during the film was how interconnected all of our problems in the American healthcare system are. The fixes seem to be possible and not as difficult as some would have others believe. After seeing this film I feel that I have gained a new respect and understanding of the system that I will be a part of in the not too distant future.

Every individual in the world deserves to enjoy health and wellness. Maintaining or achieving proper health needs enables individuals to be productive at work and leisure. Traditionally, many people have had barriers obtaining adequate healthcare due to economic constraints or personal inconveniences. Despite impressive technological advances in medicine, the challenge of delivering quality healthcare to the Americans continues to be debated amongst the nation’s political and healthcare leaders. The aging baby-boomers and the increased number of uninsured people add to the equation of population growth which results in limited access to primary healthcare for the entire public. On the

Maruthappu, M., Ologunde, R., Gunarajasingam, A.. (2012). Is health care a right? Health reforms in the USA and their impact upon the concept of care. Annals of Medicine & Surgery. DOI: http://dx.doi.org/10.1016/S2049-0801(13)70021-

Although the financial constraint was one of the initial triggers that made government to move toward privatization of health care, the argument of those who oppose to privatization remains at the prediction of future damages to the health care system caused by the privatization, not about the resolution of financial crisis. (Barkun, 2008; CBC, 2006; CNA, 2013; Deber, 2013; McDonald & McIntyre, 2014; ONA,

The subject of health care is a sore subject, one of the most debated topics in the United States of America today and it is also the source of a vast array of complex problems for the American people. Americans have seen an increase in the rates of uninsured Americans, an increase in the cost of health care, and a growth in profits for health care companies. Due to the problematic trends that have taken place in the health care system in the United States, many Americans have viewed it as “the health care crisis” (Obamacare Facts, 2015). During the administration of President Barack Obama, a new law was implemented in order to reform the United States’ health care system called The Affordable Care Act or ObamaCare or ACA.

The JTA’s marketing plan is to increase the choice riders, the millennials, and the aging baby boomers by 15% during the next year. The actual JTA’s strategy marketing plan to attract and retain choice riders and millennials is the followings:

Our healthcare system needs major restructuring. Major improvements needs to begin with "all health care organizations, professional groups, and private and public purchasers should adopt as their explicit purpose to continually reduce the burden of illness, injury, and disability, and to improve the health and functioning of the people of the United States", (Crossing the ……, 2001).

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.