Healthcare Marketing Case Study: Grady Memorial Hospital

It was in 1977 that the United Healthcare United Health group was founded by Richard Burke. The headquarters of the company are in Minnetonka, Minnesota. This organization works towards the betterment of people's health, it help them in living a healthy life by providing them with the kind of health care that would be best for them. The main focus of United Healthcare which is a major division of the United Health group is to provide the people with better health benefits and coverage.

In the article, “Our Big Appetite for Healthcare” written by Daniel J. Stone was in the March 31 2013 issue for Los Angeles Times. Doctor Stone intended audience are the reader of the Los Angeles Time. Stone’s purpose in this article is to persuade his readers that he wants to change the healthcare culture from “more is better” to “do what is medically indicated to provide the best outcome”. Stone supports his argument with strategies and evidence.

Before change can be made, a problem must be recognized. Progressive politicians, health care executives, and activists continuously shed light on the dysfunctions within today’s health care system.

3. An orthopedic group practice has decided to develop a pediatric sports medicine program. Identify potential target markets for this new service.

Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals, and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes, 2012).

Healthcare in the contemporary United States emerges from a long and sordid history that began in the late 1800s when the fight for universal health care came on the heels of the formation of systems that ranged from rudimentary to comprehensive in various European countries including Germany, Norway, Britain, Russia, and the Netherlands (Palmer, 1999). Most of these programs were formed as “a means of maintaining incomes and buying political allegiance”, as conservative governments, primarily in Britain and Germany, worked to stem the flow of the burgeoning socialist and labor parties (Palmer, 1999). During this same time brought a greater transparency of the experiences of industry workers and the “nightmare” conditions they were enduring

Chris Bevolo is the author of, Joe Public Doesn’t Care about Your Hospital. He is a healthcare marketing change agent and owner of Interval, a Minneapolis-based healthcare marketing firm that is leading the transformation of healthcare marketing. He is an author and frequent keynote speaker. In his book, Joe Public Doesn 't Care about Your Hospital: A Manifesto for Transforming Healthcare Marketing, Chris Bevolo identifies five key beliefs organizations must utilize if they want to break from the past and move their marketing strategies forward finding better ways in the face of intense changes for the future; 1. Engage consumers with relevant messaging and content 2. Embrace new tools and techniques 3. Break bad marketing habits 4. Drive brand building 5. Build a market measurement discipline.

The Let’s Get Healthy campaign on its face value was indeed laudable and worth undertaking. However, it was unfortunate that after one year, participation in the program was discouraging and that the staff’s interest and enthusiasm fizzled into thin air. What went wrong? For one thing, the organizer of the program apparently conceived the idea on its own without any input from the staff. Also, the program was introduced as a directive from the authority without consideration of the employees right to make their own choices on what goals are best for them and the manner to achieve those goals.

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

The poet, Virgil, once said, "the greatest wealth is health." Although quality and coverage are ranked highly as health care goals, most Americans rate the U.S. system as unsatisfactory. Employers are interested in helping consumers be more conscious, thoughtful, and informed in making health choices.

For 13 years, from 1968 to 1981General Hospital grew as a nonprofit hospital in their community by 100 beds, from 175 to 275 beds, and still maintained 90% occupancy. It was able to

In contrast to tangible dominant offerings that can be felt, tasted, and seen, the healthcare services that are offered by the hospital can be categorized as intangible dominant. This intangible service is largely characterized by interactions with healthcare professionals, education on health conditions, and ultimately a better quality of health. Though the offering is primarily intangible, if the hospital is to be successful they should integrate a few tangible aspects to the offering. If the end goal of the service is to tend to the needs of the patient’s health through a primarily intangible offering, tangible elements such as medical equipment,

According to the American Dental Association, there are at least 34 other options for toothbrush brands on the market (ADA). Our manual toothbrushes are made of high-quality plastic and synthetic nylon bristles. They come in a standard adult size of approximately 7 inches and are available in a wide variety of colors. They feature a contoured handle for easy grip and the bristles come in soft, extra soft, or medium. Using this information we know to be true about our product, and information we learn about the specific market segment we are targeting, we can employ the most appropriate and beneficial marketing mix for our product. Broadly, the marketing mix is the combination of tools used in a marketing program (Gordon). More specifically, the marketing mix is referred to as the “four Ps”: product, price, promotion, and place (Boundless, p. 835).

The current marketing and communications for Plaza Home Health Services is in desperate need of upgrades. Fortunately, the owners now have the needed income to make identity improvements. This is important because (Fortenberry 2010) whenever an infusion of resources occurs such as more prosperous periods, healthcare marketers must comprehensively review their identity management efforts to determine the most productive methods for utilizing these funds to affect the greatest identity gains in the marketplace. (p.60)

Through the many stresses and tensions that employees face on a daily basis in the workplace and at home, wellness programs were setup to assist in alleviating the health risks that are brought on by prolonged workplace stress. Health wellness programs are beneficial to employee health outcomes, but they are extremely beneficial to organizations in regards to employee retention, and job satisfaction. In my paper you will read how wellness programs continue to have considerable growth, even though wellness programs are a direct cost to the employer, they have had positive benefits to the employer that prove that they produce a great return on investment for organizations. Research suggests that even in this economic climate, businesses should not be focusing on the costs of time and money for these wellness programs but should be looking at these programs as an asset that will give their business a competitive advantage over others, and will reduce turnover and eventually save the organization money. Still some businesses yield to the traditional wisdom that employees in the workplace need to focus solely on work and nothing else, however this unfashionable way of thinking is steadily declining. It is becoming the norm for large organizations to implement employee wellness program, as many are continuously recognizing the long-lasting positive effects on the employee and the organization/employer.