MARKETING INTERVIEW
I spoke with Leandra Waldo who is the Director of Client Services in Champlain’s marketing department. She started by describing the specific marketing efforts that Champlain has geared towards high schoolers in each grade. Champlain begins by buying tens of thousands of names from the college board. When they go to buy names, they look for students who have expressed interest in specific majors as well as students within certain demographics (including home state, income, and the types of colleges their parents attended) as well as geographic. When Champlain makes the initial contact with students, the material they send out is more general and does not speak to specific majors but rather general areas of study such
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They will then be sent a Major 1 sheet. A Major 1 sheet includes a letter from the program director as well as information about a student’s desired major. During this time, Champlain’s biggest focus is on sending out information about majors that either has low enrollment or are highly competitive across college’s. The type of material including in these emails includes student stories and outreach from professors to put a face to the program and build that relationship. They also include information about financial aid related to specific majors such as scholarships for women in technology. She stated that the school’s biggest selling points are their job placement rates, internships, real-world experiences, upside down curriculum; essentially all the professional development experiences.
Outside of marketing through social media or mailing, another important way that Champlain tries to reach students is through events, specifically open houses and accepted students day. During these big events, they also have smaller events focused on specific majors that either has low enrollment or are highly competitive. For instance, the night before open house they do a night just for game majors. During these events, they give tours and have info sessions about the differences between various game majors. They also try to make events like accepted students day as fun as
Every person that visits the college usually gets asked to give their email so the college can send you regular updates of what’s taking place such as; open evenings and enrolment that is coming up. Lesoco also have an online presence on social media sites like Twitter, Facebook, YouTube, and Flickr, as they know their target market who are manly 16-18 year olds use sites like that so it is a good way to communicate with them.
East Hall High School is where I conducted my coaching interview. I was granted the opportunity to interview one of the most prestige High School coaches in the state of Georgia; Joe Dix. Dix is the head coach for the boys’ Varsity basketball team at East Hall. Dix and his staff were conducting try outs during our coaching interview, which is was pumped about. Coach Dix talked about the pressure on him and his team to bring home a State Title this year since it’s been a decade since his last one. Joe Dix is in his 21st season as a basketball coach and his 11th as the head coach at East Hall. As the head coach at East Hall Dix has won 2 State Titles, with 5 Final Four appearances, and 7 Region Championships.
My interview was with Thomas Travers, a “Technical Specialist” that lives in Wharton, New Jersey and worked at Tiffany and Co. for 18 years.
For my interview, I interviewed my family friend Sandi Mahoney that has her masters in social work. She attended Umass Amherst for her bachelor 's degree and then she attended Framingham State for her masters. Currently, Mahoney works as a therapist at her own private practice. My first impression of the agency was it was a small building. I did not feel overwhelmed going into the building because how small it was and I knew exactly where to go. There was a secretary that was in the waiting room and she was very friendly to me. The waiting room was also very welcoming. There were pictures of happy families all over the waiting room. There was also a play area for children. If I was a client here, I would feel very comfortable talking and telling Sandi Mahoney what was on my mind.
When I first found out about this assignment I was a little anxious because I didn 't know whom I would interview or how my request would be received. As I consider my options I thought it would be best to interview someone that could offer me some insight as to what it is like to be an elementary or junior high school counselor, which are the two age groups that I would most like to work with. With this in mind, I decided to interview one of my son 's past guidance counselors. This is a woman that I have admired since the first day that I met her. In talking with her I found her to be a very knowledgeable, caring, and open person. She has been in the helping profession for over twenty years and working as a guidance counselor since 1999.
For Hillsborough Community College to attract the most students and achieve higher retention rates, Differentiated Marketing would be the best practice. Because Hillsborough Community College is predominantly diverse, target marketing groups should include dual-enrolled students, recent high-school graduates, young adults, and career-oriented adults seeking higher education. A smaller marketing group to consider is the mature adult over the age of 60 who are seeking recreational classes. Promotional messages should be developed to target each group in order to increase attraction and retention in each group category. The main marketing focus of HCC has been on the high school market, and not in actively recruiting the adult market (Clarus 16). Though the high school market may always display a greater percentage of students attending HCC, other marketing groups may show an improved interest if promotional messages are targeted to each group, thus increasing overall attendance.
I had the pleasure of interviewing Javita Fizer MSN, RN, FNP-BC. She 's currently employed at a federally qualified health center (FQHC). According to J.F. she practiced as a registered nurse (RN) for ten years before becoming an advance practice registered nurse (APRN). She has been a APRN since 2014 and has worked in inpatient and acute care settings. Recently she began working in a primary care setting and made it clear that this is her comfort zone. J.F. has been practicing as a APRN for two years and she places herself as a novice in her role. When asked about the single-most important factor in successfully transitioning from expert staff nurse to beginning level APRN, J.F. mentioned clinical experience and knowing limitations. She
Paul Blanchette had an interesting idea to increase enrollment into the program. He suggested we have a booth in a club rush activity or let the student’s part take in clubs on campus. If we are involved in a club gathering, we might be able to reach a student’s parent, brother or sister. If students were to get involved in club activities, it could motivate them to want to be part of the college and attend class. If a student stopped attending, they would normally be dropped from the class and therefore not meet the qualifications of being a student, and participating in
According to the Florida Department of Education, colleges are the first option for 65% of high school graduates to access higher education, and 82% of minority students attend one of Florida’s 28 colleges. Today, MDC doesn’t face an imminent threat of new entrants. One of the main reasons is that, through the years, the college has developed brand recognition. Another one is that it has a cost advantage. No accredited higher education institution charges what the college does for an Associate or Bachelor’s degree. Also, the college open-door policy is designed to help students, who need remediation, to get the skills needed for college level classes. In addition, many adult students enroll in classes for professional development, or to prepare for a new career. Furthermore, many of them are the first in their families to attend college. Nevertheless, the Honors and Early College/Dual Enrollment Programs attract some of the best and brightest minds. Finally, the college just adds more areas of study to its already extensive programs, which increases its economies of scale.
“They sell college like soap, promoting features they think students want: innovative programs, an environment conducive to meaningful personal relationships, and a curriculum so free that it doesn’t sound like college at all” (Bird 36 – 39).
1). Participants are allowed the chance to converse with college recruiters from Maryland, North Carolina, Pennsylvania and Virginia one-on-one to receive pointers on how to anticipate college as well as the university scene. This precise event was free to middle school and high school students of Charlotte-Mecklenburg Schools, as well as North Carolina counties, and other states (“CIAA Education Day” par. 3). It is important for the CIAA to give back to the community from which it is composed. Furthermore, the association will continue to invest time and effort into initiating community outreach projects as it also enlightens future college students about the forthcoming
As an Accounting major, I am very interested and have become fond of learning about the varying business aspects within the sports industry. As a result, I decided to conduct my interview with a professional that is associated with the business operations of athletics. The person that I interviewed was Dawn Reynolds, the Senior Associate Athletic Director for Business and Finance here at the University of Miami. After initially getting in contact with Ms. Reynolds a few weeks ago, I was finally able to meet with her briefly and conduct my interview on November 30, 2010, in room 261 in the Hecht Athletics Center. Just to give a bit of background information about Ms. Reynolds, she is from Elmira, New York and now
I interviewed the Director of Community Outreach, Chris Strohl. She works at Lake Land College in Mattoon in Coles County, Illinois. The college was founded in 1966 and It serves 7,400 students, mainly from the east-central Illinois region. Chris is an Eastern Illinois University Alumnus. She has a Bachelors in Science in Organizational Development. After graduation, Chris worked in sales for a of couple years and believes that that ultimately gave her great skills that she still uses in her job today. Chris has worked at Lake Land College for 17 years and her focus is
Conducting interviews is fundamental as a case manager. In order to understand more about good interviewing, I decided to watch an interview about an addict mother conducted by Dr. Phil. While watching this interview, I made some notes on attitudes and characteristics that I considered important for good interviewing. The characteristics will be presented in the following paragraphs.
Cuyahoga Community College (CCC) is located in Cleveland, Ohio and has 3 campuses located in Downtown Cleveland (Metropolitan), Highland Heights (Eastern), Parma (Western), and Westlake (Westshore). CCC also has satellite sites for Workforce Development (Metropolitan) and the Brunswick University Center (Brunswick). CCC main objective is deliver high quality education while keeping tuition low. The main goal of the college is to successfully guide students to graduate with an Associate’s Degree and/or Industry Certificate. There are currently over 20,000 students enrolled in courses at CCC. I will be describing in this task the Academic Affairs division of the Western Campus.