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Marketing: Inventory Problems Solutions

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A – Class or Mass Summary (100 word)

Neptune is the North America’s third-largest seafood producer in a high-end business.
The company is an upmarket player.
Main distribution channels: • grocery chains and retailers; • the best restaurants on its region; • wholesalers; • its own fish market.
They are facing a big inventory problem.
Reasons
• new technologies; • new lows; • growing demand.
Proposed solutions • slash prices launching a new mass-market brand; • slight discounts; • sell old ships and launch new product; • new markets.
Issues of Sanchez’proposal • destroy premium image, erode brand equity; • price war; • cannibalization; • distribution; • …show more content…

In the first week, line stops occurred almost hourly. Today line stops fell to a few per week.
The result is a severe quality assurance crisis, and a dramatic improvement in product quality. Eventually, Toyota redesigned every part of its vehicles to eliminate or widen tolerances, while simultaneously implementing careful statistical controls.
Communication is also a king in a JIT rich supply chain. There is a risk involved with JIT when there is a communication breakdown and the company cannot get the right amount of supplies needed to keep the just-in-time system running smoothly.
Therefore, Toyota has developed its own software that connects dealers to factories and factories to suppliers. The integration of the value chain creates visibility for all members of Toyota 's supply chain. When a request from a dealer is received by Toyota their "software is able to figure out the availability of parts nearby, the time to resequence the assembly line and whether the change would unbalance the line by scheduling, for example, too many models loaded with time-consuming options one right after the other" (Fahey, 2004).

Because of their new approach, they are known as the "master and pioneer" of just in time and are currently entering the market to provide customized vehicles to customers with a minimal wait.

Source: Business & Finance on

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