Marketing Plan
1.0 Executive Summary
The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come.
Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best and the brightest will come to work and live. Young professionals are the audiences of today and the board members and supporters of tomorrow.
…show more content…
Thus we have both audiences and theatres supporting each other while consuming very diverse offering. Very often the community theatres are imbibed with the characteristics of the community they live in. Community theatres throughout the Memphis area, from Midtown to Collierville, produce a variety of plays throughout the season. It is an amazing blend of artistic expressions that reflect the cultural dynamics of the city's heritage. Some are family oriented and some are for a more mature audience.
The memberships make up about 60% of the total attendance. Those that value the arts are typically people with a high level of education, a background in exposure to the arts, and/or an education in the arts.
The theatres cover some of Memphis Metropolitan Statistical Area (MSA).With a population of 1.2 million, Memphis MSA includes 8 counties touching three states, which is showed in the Exhibit. Population in the Memphis MSA is project to grow 3.6% in the next 5 years.
The direct competition comes from Orpheum Theatre, which is an upscale and for-profit theatre whose ticket prices are sometimes twice as expensive. Movie theatres, sporting events and other arts activities also intensely compete with community theatres.
Theatre communication group survey result indicates that overall
I have been actively involved with the theater ever since 7th grade. I have gained various job skills through the theater and have learned some lessons on managing a business, and people. I have worked with money, other businesses, the projectors, the workers, and the customers of the Harlowton Theater. In my time at the theater, we have installed new carpet and a new projector and
Memphis, Tennessee is a city that I hold dear. Sure, it is riddled with crime, the roads are terrible, and the cost of living is high. However, the rich history and vibrant atmosphere is what draws so many to this marvel of the mid-south. There is nothing quite like walking down Beale Street after enjoying some of the best barbeque available, dipping in and out of bars to feast on the almost constant live music of all genres. The unique smell of smoked meats mixed with stale beer brings me home whenever I catch a whiff.
picked up a copy of Peter Guralnick’s book, Sweet Soul Music: Rhythm and Blues and the Southern Dream of Freedom. Guralnick’s landmark book, released in 1986, is “A gripping narrative that captures the tumult and liberating energy of a nation in transition.” In the book, Guralnick dedicates eighty of its 353 pages to the history and importance of Stax Records. Though Archer grew up in Memphis, he was unaware of Stax’s South Memphis location, rather he believed it to be at its later satellite location in Midtown Memphis. So, he decided to take a drive to the corner of College and East McLemore in late July. Upon his arrival he became awash with mixed feelings. Happy to still see the Stax building standing but aghast at its
The death of Dr. Martin Luther King Jr. on April 4, 1968, shortly after the redistribution, prompted tension in the previously peaceful social climate surrounding Stax. “Throughout Memphis, fires were set to white businesses, and although Stax was spared, the attitude from the local black community towards the integrated label took a turn for the worse” (Cape). Steve Cropper stated, “Not one black person came threw the doors after that.” Memphis was in shock, and resulted back to the hate for whites. Stax music was not the same after that. It later closed and was turned into Stax Museum. There were so many amazing artist and music that came out of Stax and they wanted to keep it on. They soon opened up at school, which had a The Music Academy. The academy program is an eye-opening experience for the kids around the community. They still wanted to keep music in the souls of the
Highlands Little Theatre, located in Sebring, FL, suggests to their audiences that before they decide to buy a ticket for a performance they need to go take a look at theatre etiquette on their website. The website lists rights, responsibilities, roles, and
Regional Theater – How To Succeed, Les Miserables, 9 To 5 The Musical, Sabellico, GREASE, Baby Case, A Funny Thing Happened, and much more.
The Omaha Community Playhouse’s (OCP) mission states, “The Omaha Community Playhouse is a performing arts organization that enhances quality of life through live theatre, professional touring and arts education. We are dedicated to enriching the lives of audiences and participants through entertainment, thought-provoking stories and first-hand involvement” (Omaha Community Playhouse 2016). This mission statement points to many functions including live theatre, touring, art education and entertainment. Yet, to what purpose do these entities serve? The statement articulates such an impressive amount of ventures
I don’t know how the wonderful music history of Memphis pass me by but somehow It did! I have always heard that Memphis is known for its musical history, especially the blues, but I never investigated the theory for myself. The instructor at the college required me to write a paper about the history of the Stax Museum in a reflection paper and I am glad she did. It influenced me to finally take the time to view the history of Memphis firsthand starting with the Stax Museum. While I was there it came to my attention that the Stax Museum was a record company established by Jim Stewart and Estelle Axton. The museum explained the original name for the company was satellite records and it showed me the good and bad experiences within the company.
Theatre today as in ancient Greek times is a popular form of entertainment. Today’s theatres share many similarities with the Greek predecessors however they are also very different. There are in fact many differences for example; layout, special effects, seating arrangement, the importance of drama and religion, setting, location and architectural features.
On August 1st, Judy McEwen, Tela McEwan, Charles E. McEwan, Austin G. Bradley, Ceola Spencer, and Mary Taylor attended the Memphis City Council meeting to convince the city government about the importance of Stax Records
The theatre holds 3,500 people and it has one of the largest stages in the United States. If you would like to watch a live performance, upcoming shows include:
The Chevron Family Theatre Festival returns for its 11th year at the Lesher Center for the Arts. The Festival offers local families an unprecedented opportunity to enjoy low-cost theater, dance and music performances, along with visual arts activities both inside and outside the Center.
For instance, after our visit to the Ford’s Theater I came to realize the former division of theater by social strata is obsolete. During Shakespeare’s era theatre companies were awarded status and privilege based on patronage from wealthy landholders or the royal family. In contrast, today, we are not subject to theater because our socioeconomic status. Theater seats are no longer exclusively reserved for the bourgeois or monarchs. Access to intellectual performances is no longer off-limits. Time brings change; similar to the more accessible theater for subordinate social caste, change in the subjects and topics is only a natural consequence. In Rome, the well-regulated and pervasive castes of roman society showed obvious in the arts and most notably in theater. While, theater for the intellectual was reserved for those in the higher classes, the partitioning between the patricians and plebeians brought about different styles and
The word ‘theatre’ has so much meaning behind it and its obvious to see that by just simply going to two different theatres and comparing the two, each theatre has a different role and function. This shows that there is so many different roles and functions with one regional city. There would be no point in regional theatre if it just had one purpose throughout. That’s what makes regional theatre so unique and different to the rest.
The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.