Company G
3-Year Marketing Plan
Assessment Code: MKT1
Student Name: Richard Shields
Student ID: 000092502
Date: 4/30/2009
Mentor Name: Rungrudee Suetorsak
Table of Contents
Introduction 3
Mission Statement 3
Market Objectives 3
Target Market 3
Product Objective 3
Price Objective 3
Place Objective 4
Promotion Objective 4
Competitive Situation Analysis 4
Consumer Product Classification 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 5
Strengths 5
Weaknesses 6
Opportunities 6
Threats 6
Marketing Strategies 6
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 8
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 9
Place Action Plan 9
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Extensive testing has demonstrated that the new products may be the most reliable line of products in the small appliance industry. Additionally, the team has designed a production process that is very efficient in terms of labor and production time line and that will result in very little raw materials waste. The combination of these efficiencies and the relatively small front-end investment for this line will result in the company being able to produce each of the products in the line at a cost that should enable them to emerge as the lowest-cost producer in the small appliance industry. With this product, we have created a new department whose main purpose is to create our own verbal command software and microprocessor. This second and third stage of production would create and magnify future value and profit for the company.
Price Objective
Based on the 2005 Census of the Disabled in the United States, there is an estimated 21.2 million those that have disabilities.
First Year: Our objective is to aim at .06% (using the 2005 Census) of our target market. During this first stage, there will be a 15-day trial period if not satisfied a full refund upon the return of the item. There will be a lottery drawn to several school and institution. Company G will provide 100 devices to the selected party. A discount will be provide to that submit proof of disability documentation. In addition, there will be a payment
It seems ambiguous whether the Kindle Fire can be categorized as a tablet or e-reader. Nowadays, these two terms are looking and performing quite similarly thus making it difficult to tell them apart. There are some important differences between the two that will prove useful in making this distinction. The first is screen size as the Kindle Fire has a 7-ich screen, which is consistent with most other e-readers. In contrast, tablets come in a range of sizes but some of the more popular ones such as the i-Pad can have 10-iche screens. Another
ICC Innovation, LLC is one of the companies that offer unique reporting services to the customer and companies. ICC Innovation offer direct access to information gathered from top 3 nationwide credit report agencies such as Experian, Equifax, TransUnion and their partners.
Target area usually consists of customers residing in Anytown, NC and neighboring towns. However, with the use of the Internet and our customer call center, Express Tax Service has the capability to serve customers throughout the United States.
Millions of Americans suffer from various disabling conditions every year and the number continues to grow. According to the American Community Survey (ACS) of 2015, an estimated 12.6% of the US population are with disabilities. Types of disability include vision, hearing, cognitive, ambulatory and self-care.
One-fifth of the estimated global total, or between 110 million and 190 million people, experience significant disabilities.” Worldbank is an organization that works in areas of development and they help countries share knowledge and solutions to challenges (http://www.worldbank.org/en/topic/disability). In addition to Worldbanks` statistical data on the number of people with disabilities in the U.S., per Serviceandinclusion.org, “an estimated 48.9 million people, or 19.4% of the non-institutionalized civilians, have a disability. An estimated 24.1 million people have a severe disability. An estimated 34.2 million people, or 17.5%, have a functional limitation.
Even as a child I always marvel about how systematic the process of handling the financial aspect of a certain company works. I have seen some people from my family try to organize their books of accounts and I am amazed at how financial statements are well coordinated. Thus, when I pursue my college education I decided that I want to take up accounting and learn the systematic process of managing finances. I come from a line of family who are into the business world. This is the reason why I ultimately believe that I am a top candidate in any accounting firm.
Of the 69.6 million families in the United States, more than 20 million have at least one family member with a disability.
Regarding the number of people who have disabilities, it seems that about 800,000 New Yorkers are disabled; according to the advocacy group Center for Independence of the Disabled, New York.
Product – all decisions must be made and documented at a regular marketing meeting and each department of the store must be analysed separately and also in conjunction with other departments that might have influence when releasing a new product or range of products.
There are more than 600 million people with disabilities worldwide and 180 million are children. Disabled
The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent
“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key
Innovative –Every one of the Apple’s products has revolutionized the technological market in several ways. For example, iPhone’s touch screen and mp3 functionality was introduced as a market first.
2》 Other beer brands have occupied large market capacity, market share of Carlsberg and Budweiser far exceeds that of Tsingtao beer
The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.