Personal Marketing Plan Essay

1552 Words7 Pages

Combining business school education, professional/personal development training, self

education along with life experiences directed me toward beginning a career as an

entrepreneur. Many years have been spent taking classes and exploring various business

opportunities. I started my college career as a business major. During that time, I also

studied various art mediums to explore creative talents. In my junior year, I decided to

combine those strengths and interests into my career path. Now that graduation is closer

it is time to formulate and began executing a plan for the next 5 to 10 years of my life.

Short Term Goals

I have five main short-term goals, which include
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The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent natural disasters and, bad weather conditions all in the mist of being extremely busy due to work and family demands is where I find opportunities to provide a service that is in demand . Owning a small business can be very challenging but with planning and organizing, allotted time will allow for personal interest endeavors such as travel and art.
Finally, the threats I have include average competition, which is expected with a low cost high profit margin start up venture. Through research, I have found two companies in the Richmond Virginia area. There are companies on the internet that market home inventory software and not the bells and whistles of technology nor the personalized service aspect of the business like I will offer. But, the homeowner himself can accomplish this task if they choose to invest the time and effort. Another consideration is the rate of expansion, which is lower on average, than other businesses but once again, this business has high profit margins, on average than other businesses.
Personal Marketing
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