Marketing Plan

3129 Words Jul 10th, 2008 13 Pages
Marketing Plan
Sakae Sushi
1.0 Introduction
With 33 outlets in Singapore, its green frog logo has become a familiar, welcome sight. Synonymous with a fun-filled, value for money dining experience, Sakae Sushi is the only kaiten sushi chain in Singapore to offer a fuss free 2-tier pricing system. With colour plates going for merely S$1.99 and premium red plates at S$4.99, you can sit back and enjoy your meal without having to constantly worry about the bill. (http://www.sakaesushi.com.sg/aboutgood.html)

1.1 History Sakae Sushi is the flagship brand of Apex Pal International Ltd. Our first outlet was established in September 1997 at Raffles Place, in the heart of Singapore’s financial district.
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So it will attract many customers. Sakae Sushi service is also special, it use computer system to take order, this can save time for customers and it also can improve efficiency. For the service convenience, each table is equipped with its own hot water tap so that people can have freshly steeped green tea any time they want.

2.2 Weaknesses
Weaknesses are attributes of the organisation that are harmful to the achievement of the objective. (http://www.bookrags.com/wiki/SWOT_analysis)

2.2.1 It does not advertise
Advertising is one of today's hottest fields in marketing. Description or presentation of a product, idea, or organisation, in order to induce individuals to buy, support, or approve of it. (http://www.investorwords.com/129/advertising.html)

Sakae Sushi does not place great emphasis on advertisements. Alternately, they are considered to be non-aggressive in their promotional companies. Obviously, compared to other sushi shops propaganda is not enough.

The following qualities about the disadvantages of not advertising can be noted.

One of them is that the customers can not receive the new messages immediately. The Sakae Sushi motives for purchasing the products will not be publicly understood.

Second is about the pervasiveness. Advertising is pervasive medium that permits the seller to repeat a message many times. It also allows the buyer to receive and

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