Essay Sushi Economy

1067 Words Jun 19th, 2011 5 Pages
John Long
MBA 58001 International Business
Professor Sharp
12/5/10
Sushi Economy
This book critique is on the book, “The Sushi Economy: Globalization and the Making of a modern delicacy.” by Sasha Issenberg. This is a Fact based book about the sudden explosion of the availability of Sushi and Tuna to the world. The book takes you through the changes in the economies and cultures on display. The book follows several key people and events in the story of the globalization of Sushi. Several years ago Sushi restaurants were tough to find in a suburb or in the Midwest. Sushi was historically associated with the very wealthy and affluent people of America, however in Japan it was a staple as easily locatable as a hotdog in New
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The food economy has changed the overall sushi economy as well. In the 1970’s through current times the world has been ever growing and in need of immediate gratification. The world also idolizes celebrities and the wealthy. In this time period people have been looking for healthy alternatives to fast food. Los Angelos has been extremely influential in the development of the Sushi cuisine as we now know it. Prominent actors began frequenting the restaurants and became interested in ownership. Richard Dreyfus and Robert De Niro were among these. De Niro became especially enthralled with Sushi chef Nobu Matsuhisa. De Niro became partners with the lifelong chef and friends. Matsuhisa was a Japanese sushi chef that followed his dreams all over the world. His love for the culture and cuisine even put him in movies like Austin Powers and Casino. The sushi culture is very exclusive. Tyson Cole is a white college student whom took his summer job as a chef and pushed the envelope of tradition. He combated the long time tradition that to be a Sushi chef one must first be Japanese.
The future economy of the Sushi game lies in the borders of China and India. The growth possibilities are huge. The major challenges needed to overcome are infrastructure and simple refrigeration. Some Sushi restaurants have penetrated the walls of the two most populated countries in the world. However they were unsuccessful the growth possibilities will…