Essay on Marketing Plan for Blockbuster Enrertainment

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MARKETING PLAN FOR BLOCKBUSTER ENRERTAINMENT

COURSE: BA2, GROUP C.

GROUP MEMBERS: * SAMI ELIAS KIBUTA (L0796AAAA00211) * MOHAMMED ABUL KAISAR (L0798MHMHO211) * FATMA ABDULRAHMAN MOHAMMED (L0809LMLM0211) * NISANTHINI SIVASELVAM (L0818KDKD0211)

MODULE: MARKETING MANAGEMENT

LECTURER: LUISE HUNT

Table of Contents

I. MARKETING PLAN SUMMARY 4 II. GENERAL COMPANY DESCRIPTION 4 III. MARKETING ENVIRONMENT AND SWOT ANALYSIS 5 IV. SMART objectives: 6 V. STP STRATEGIES (Segmenting, Targeting and Positioning) 6 VI. MARKETING AND THE 7 Ps 11 VII. CONTROL AND EVALUATION 16 VIII. REFERENCES 17 IX. BIBLIOGRAPHY 17

I. MARKETING PLAN SUMMARY
This marketing plan aims at providing the best
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Even though it grew mainly due to the strategies and innovative ideas it developed in this industry, the fact that there was an absence of substantial competition also helped propel its success.
During its expansion however, there emerged a number of companies that offered most or some of its services and this posed a huge threat to their domination. Some of these companies are Apple, Nintendo, Redbox, and most importantly, Netflix.
When Netflix was established in 1998, it shook the whole video rental industry by delivering the services that customers actually wanted. It was not about the movies it had in stock, because these were the same with Blockbuster or any other established video rental business. To them it was about how customers can get the best out of what they had to offer.

IV. SMART objectives: 1. Achieve an increase in the market share to 50% or above in the next 7 years 2. Expanding the international market within a period of 4 years by heavily investing in power economies such as China, India, Japan and some parts of Africa. 3. Cutting down operating costs by implementing a flatter organisation

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