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Marketing Report Virgin Galactic

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Research Report

Marketing report Virgin Galactic (PRICE)

Content

1. Introduction 3 2. Review Research questions John Doe 4 3. Analysis 8 4. Conclusion 11 5. Recommendations 12 6. Appendix 13 Introduction

This report, composed on request of the management of Virgin Galactic, deals with the price aspects regarding space flights, particularly those offered by Virgin Galactic.

The main definition of the problem therefore is: “What factors affect the costumer’s willingness to pay?”

This report has been written for the management of Virgin Galactic and any and all individuals with the right to access this report. By reading this report, they can get an insight in which factor significantly …show more content…

Ha: There is a relationship between the nationality of our customers and the willingness to buy tickets for a space trip?

Test: ANOVA
Relevant QQ: 9 & 2

The 5th research question made by John Doe is;
RQ5: Does the profession of our customers influence the willingness to buy tickets for a space trip?

This is a sound research question. The only problem here is the data as there is significant overlap between the possible answers. For example a student could select multiple options since he can be a student, a temporary employee and even self-employed. Taking into account that there is no way to figure out which group someone would have selected, when there were several possibilities, it is impossible to regroup the data. Additionally the data (the possible responses to the questionnaire question) does not give a clear overview of the different professions or branches in the industry. Therefore the choice is made to not use any of the data for profession and to eliminate this research question.

The 6th research question made by John Doe is;
RQ6: Does the economic situation impact the decision to purchase tickets for a space trip?
This is a sound research question. This would imply the following hypotheses and test:

Ho: The economic situation does not impact the decision to purchase tickets for a space trip.
Ha: The economic situation impacts the decision to purchase tickets for a

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