Name : Sua Shin Yao 15723
2. According to the Marketing Research Association(2000), Marketing Research is defined as follows: "Marketing Research is the function which links the consumer, customer, and public to the marketer through information, information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications. As a whole, marketing research is about
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The difficult part of establishing research objectives is the conflict that often exists between the value of information and the research budget. Since each piece of information has some cost associated with it, whether it is the cost of the account manager 's travel expenses or the cost of having an outside agency perform a telephone survey, each piece must be evaluated in terms of its value with respect to the needed decision.
Secondly is to developing the research plan for collecting information. This process call for determining the information needed, developing a plan for gathering it efficiently and presenting the research design to marketing management in the form of a plan. The plan outline sources of secondary data and spells out the specific research approaches, contact methods, sampling plans and instruments that researchers will use to gather primary data. Research objectives must be translated into specific information needs. Research process is establishing the need for marketing research information. The researcher must thoroughly understand why the information is needed. The manager is responsible for explaining the situation surrounding the request for information and establishing that the research information will assist in the decision-making process. Establishing the need for research information is a critical and difficult phase of the research process. Too often the importance of this initial step is overlooked,
The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.
Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim
Market research is a vital process in starting up a business or organizations. The key word in that phrase is “Research”. Gathering information, analyzing each information, adjusting to negative feedback and implementing everything that was gathered will lead companies in to a positive path of success. Investopdia has defined Market Research as “The process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups”. Introducing focus groups and product testing to the up and coming product can provide a real time person interaction with their personal feelings about the product. Investopedia also explains that “Market research allows a company to discover who their target market
Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.
Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.
Market research consists of information collection regarding the prevalent market situation, and its analysis. “We define marketing research as the systematic design, collection, analysis, and
In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour
What is Market Research? When you collect and identify data (qualitative data and quantiative) about customers, the market and competitors.
Devise and document measures and procedures for measuring the impact of the research information on the marketing decisions
Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out more about customers, competitors and the overall marketing environment.
Marketing research is best defined as, “a way of investigating and answering questions about human behavior,” (Bont, Et. Al, 2007). Essentially, marketing research is a tool that helps businesses stay ahead of the trends and maintain a competitive edge in the constantly changing global market. Companies that make marketing research a central part of their business plan will see the business grow and develop to not just achieve their business goals, but exceed them. Robert Duboff puts it into perspective in a way that anyone can understand in terms of why marketing research is a valuable tool, “Marketing
Most of the businessmen consider market research the key to a successful business empire. It is quite essential to conduct a thorough research to analyze the prospects of an existing or new product. A well-conducted research proves fruitful in evaluating the business situations, the potential sales of a product, prospective customers and so forth.
A fleet of cars is owned by a community. The marketplace matches owners of cars that are available to other drivers to rent.
| |Write a 700- to 1,050-word paper in which you describe the importance of marketing
The marketing research process as described by Kotler and Keller (2006:103) consists of the following steps: