Marketing Strategy For The Quartz Shower System

The Quartz sales are suffering for many reasons primarily due to positioning errors on the part of the Aqualisa management. The market entry strategy is ill-defined and lacks a clear direction. They have failed to hone in on a target niche as well as to develop an effective product induction strategy. This is further exacerbated by the lack of buy-in on the part of their most important allies in the sales processes – the plumbers.

Second recommendation is to collaborate with other brands. In order to increase sales and expand not only premium market, but also mass market without undermining brand value, there are two options to target different consumers. One is to collaborate with Superdry, which is a young and fashionable brand with great reputation. Consumers are able to smell the partner perfume in Superdry’s shop and make purchase if they are interested in. Another is to collaborate with five-star hotels. There are many kinds of bath

In addition, Gril-Kleen will have to hand over the distribution to the middlemen and risk letting go the ownership of the distribution channel. Therefore Gril-Kleen should concentrate on trying to establish a sales force. With being a fairly new venture, direct sales are the best strategy available to them in the restaurant business. Gril-Kleen would have to adopt a direct sales strategy for the industrial sector as that is the preferred method of selling in such markets. In the boating market however, the best method would be to use channels and middlemen so that the product gains more exposure and is available over a wider geographical area. The product will mainly be stocked at major hardware stores and supermarkets in the cleaning section.

Our objectives are to consider the impact of not entering the faucet-mounted filtration market on our market share, brand image and profitability. We must consider the short-term and long-term implications of different scenarios including: entering the faucet-mounted market, increasing our current pitcher sales, and increasing our filter

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A week in the life of a plumber today is far different than it was 40 years ago. High-tech plumbing fixtures and appliances keep us continually challenged and enlightened. (Think of toilet bowls with built-in lights.) Environmentally friendly, “green” products such as energy-efficient dishwashers and WiFi-controlled water sprinklers provide us with bountiful ideas to ponder and best practices to

2. The best reason to choose my product is that we have had amazing growth within the past few years. We have had a great growth. We are a locally employed farm, and we have some a great management team that has helped to get our name to our customers. We take great pride in taking the best care of our fish.

HydroCan is a start-up company that is obtaining patents in both the United States and Canada for a new type of lawn care, and is in need of marketing advice concerning its new product, StaGreen. HydroCan has approached Stone Age Marketing Consultants to help determine which segment to target, how to position its new product, and what type of launch strategy it should use. Considering the launch must take place in February, just

Advanced Plumbing is a plumbing company that is located in Victoria, Texas. Advanced Plumbing is serving the residential and commercial communities. Advanced Plumbing specializes in new residential construction. Their new residential construction services include pipe installation and hydrostatic testing, new piping for the entire building, faucet and fixture installation, water heater and sump pump installation, toilet, shower and bathtub installation, reroutes, plus more. The other residential plumbing services they offer include gas and hydrostatic testing, sewer lines and fixture unclogging, tunnel jobs and home inspection, water pipe repair and installation, installation of tub and shower units, unclog pipes and fixtures, etc. Advanced

Brand recognition will also give the company long term benefits. At the present time, Triton is the only company that has achieved some sort of brand recognition and its importance is evident in the amount of showers that have been sold by Triton (Exhibit 2). Providing incentives to plumbers will reduce their resistance when more consumers realize the benefits of the Quartz. Moreover, Keeping the Quartz a premium brand can avoid cannibalization of Aqualisa’s lower end products.

Another marketing endeavor the marketing team could employ, at the trade shops, is gathering information from plumbers, getting their names, address, etc., constructing a database of potential customers. With this data, Aqualisa could send out marketing materials, such as DVDs demonstrating the ease of installation, showing how fast the Quartz system can be installed, and testimonials of peer plumbers explaining their experience with the Quartz shower system. Promotional flyers and discounts on future purchases can also be sent, to lure in more customers. Aqualisa has been successful with innovative products in the mixer-shower-valve market before, the Aquavalve 609 was the company’s core product in the mixer-shower-valve category, and regarded by plumbers as being a high-quality, reliable mixer shower with state-of-the-art technology. One other strategy Aqualisa can use is piggy-back off the success of the Aquavalve 609, buy introducing the Quartz shower system as an upgrade, renaming it the Aquavalve 610. With this strategy, plumbers would already be familiar with the name of a current successful product and be more adapt to the change because it is a product that they have already had a good experience with.

A lack of experience in business-to-consumer marketing is apparent in Soren’s current communications to end-users. This market, unlike the market for commercial-use chemicals, emphasizes the use of clarifiers to ensure “perceived cleanliness” and clarity of water. The consumer market also appears to be minimally price-sensitive, as communications regarding annual savings are relatively ineffective in increasing sales of Coracle. Soren’s marketing efforts in the first half do not fall in line with the demands of their new customer. A pull strategy would involve adjusting communications to speak more directly to the very different concerns that pool owners and service