Marketing Strategy for a Drag Strip

is at the start of the race where we see the cars lined up and the

Have you ever been to a dirt track race? If not than I will show you the basics. Dirt track race tracks are clay ovals that are ⅕ mile to ½ mile tracks that have a 10 degree to 20 plus degree banks on turns. You have over 9 divisions to choose from including modified and super late model. An average race will last about 10-20 minutes but can't go past 35 otherwise they stop the race and whoever's leading wins. Usually features are around 20 laps but some specials can go all the way to 100 laps.

This strip is bolted to a running track made out of laminated wood. In most coasters, the car

Before the mid-1970s, NASCAR was never televised live. In 1979, the Daytona 500 became the first NASCAR event televised in its entirety. Since then, television has become the main branding medium for NASCAR, and it appears to be working well.

The idea for the Truck Series dates back to 1993. A group of off-road racers (Dick Landfield, Jimmy Smith, Jim Venable, and Frank "Scoop" Vessels) wanted a bigger audience for truck racing. They made a prototype for a NASCAR-style pickup truck. These were first shown off during the 1994 Daytona 500, and four demonstration races were held during the season. The first event at Mesa Marin Raceway had six trucks.  The other three events were held at Portland Speedway, Saugus Speedway, and Tucson Raceway Park. Tucson Raceway Park held four events that winter, which were nationally televised during the Winter Heat Series coverage. These trucks proved to be extremely popular, and it led to NASCAR creating the series, originally known as the "Super Truck Series" in 1995.

2. Do not get boxed in on the track. Make sure you can move all the way off before you start across.

If a driver wants to be safe in a high-speed car that has NOS and other modifications, they need protection. Also many gauges that tell them what’s going on in their car. Safety is a major concern for these racers, so they make a number of safety enhancing modifications.

The tracks have also gone through a serious change. When NASCAR was born they raced on Sand and asphalt. The first Daytona 500 was a mixed terrain track consisting a stretch of the Daytona beach a closed portion of the highway. The tracks have multiple safety features to keep both the Drivers and the Fans safe during a crash.

Here are some things a racer should know if he/she is racing. 1. Participants should know the weight of the car with the surroundings inside the car. 2. Participants should know how much of weight they’re putting on the car while driving or making a hard turn.3. Make sure that every racer understands to be careful.

Knees weak from climbing a flight of stairs or the anticipation of meeting Brian, I walked into his office announcing my presence with a raspy, delayed voice. Upon flinging open the door, his face lifted of his desk and stared at me with a distant expression. My first take of Brian caught me off guard, with his apple red mohawk, wearing his branded castle racing jacket and pants. Looking at his appearance you just knew he was into racing. After building up the confidence to murmur good morning we left his office to his own personal race track he made at his house. “There is more to just sitting down on a vehicle and holding down the throttle. If it was that easy everyone would do it.” For Brian racing has come at a cost and has been through adversity on and off the track.

In today’s society, racing has become a very popular sport. Whether going to the racing events in various destinations or tuning in on the television, many people support it. There are many different types of racing, however the more popular types are NASCAR and Formula One racing. These two racing styles share a common goal, and that is to cross the finish line in first place. Even with this common goal there are many differences between the two. The culture, rules and regulations, and the races.

Along the 7500-west highway 287 of Ennis, Texas is an outdoor race event in the middle of a huge parking lot called the Texas Motorplex. The Motorplex at first glance looks like an old football stadium but with a twist, with souvenirs booths, food shacks and car parts. While driving toward the entrance will be a blue

From the second you pull up to the race track you catch a glimpse of the oval shaped, quarter mile clay track that contains four sharp turns. As soon as you exit your vehicle, you are faced with a distinct odor of the sweet smell of cherry race fuel that is burning off of the race cars preparing to go out onto the race track from the pit area. The “pit area” is the location of the race track where all the racer car drivers and pit crew members park, fine tune, and tweak their set ups on their race cars for the particular track. The adjustments and set ups of the races cars are vital due to the fact that every set up is unique to each and every track due to the different shapes. Another factor that the race car drivers and pit crew members have to take into consideration are the condition of the track, this is due to the fact that a dry track utilizes a different set up than a tacky track, which is a track that is “sticky” due to the abundance of

Our case analysis looks in depth at IndyCar which is an open-wheel racing sport based in America.With auto racing becoming more popular in the U.S. IndyCar is trying to compete with its top rival NASCAR in hopes of regaining fans and finding new sponsors to help keep IndyCar as a leader in the motorsports market. This analysis will take a deeper look at IndyCar’s internal and external environments as well as their customer environment and a complete SWOT analysis. To help with IndyCar’s issues, a problem statement as well as a few alternatives to help solve their problem will also be discussed in greater detail.

Finish Line, Inc. is the second largest leader athletic based company in the United States. The company was founded in 1976 and now operates over 600 stores in 48 states. Finish Line is the franchise company of the Athlete’s Foot in Indianapolis, Indiana. By 1981, the company expanded beyond the 10 franchises they owned. The Athlete’s Foot franchising rights were to operate franchises within the borders of Indiana, so the owners decided to start their own company and named it The Finish Line. Prior to the company being traded on the NASDAQ under the ticker symbol FINL, its annual gross was nearly $100 million. The company has significantly expanded selections and product lines—a typical store will show 600 to