Marketing a New Product Essay examples

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look at the narrow aspect of competition rivals but as well as broader aspect of competitive interaction within an industry. These five competitive forces can also be used in the case of Valuejet. Competition within the airline industry is highly

Many of today’s Freedom Showers are available in a granite-styled, solid surface-finish elegance, and great functionality wrapped all together as one. The premier bathroom shower system is available in one-piece models or multi-piece shower, as desired to cater to the unique financial situation of each customer. All Freedom walk-in showers come with a 30-year manufacturer's warranty, and the installation is always free. Prices amply vary, simply to cater the present budget of any potential customer, and many payment plans are currently available with either no long-term interest or low-rates one to facilitate payment in accord to any individual needs.

The researcher “drew on the experience of 21 participants” although a small sample it is adequate to gaining rich data (Moule & Goodman, 2009), But “focus groups lasting approximately 1

Every company dreams that one day they can bring something unique and very competitive, and use it to dominate the market. But things might not be as easy as they thought. In Aqualisa case, Harry Rawlinson, managing director of Aqualisa, gives us an example that even with new significant shower product Quartz, which seems to be perfect in every aspect, they cannot make a relative progress in U.K. shower market. Quartz is designed to solve all the troubles that exist in U.K. showers. It provides efficient and reliable water pressure and temperature, needs less space in bathroom, has a stylish looking and is easy to use and install. Although Quartz leaps all other showers, the initial sales results turned to be gloomy, as

Australia has been considered one of the most highly ranked countries in the report by The Economist Intelligence Unit. Economic factors, political and social are broken into 15 sections for which the report bases its rankings into for the countries around the world. Australia had come in 9th place with Scandinavian countries and Canada placing higher in the top rankings. Over 165 countries are broken down and looked at their state strength and governance, history in unrest, economic stress, levels of development, unemployment, and growth is GDP per head and public trust in political institutions.

The opinion leader and influencer that this paper is going to direct most marketing focus toward are the plumbers. In exhibit #4 in the HBS case, the plumbers are influencing the shower model decision in 73% of the selections (20%+28%+25%). The master plumbers are in short supply and could generate more revenue dollars if they could perform more installs per year. If the plumbers supported the new Aqualisa Quartz technology, the consumer would win as well by receiving more timely service, reduced installation costs and a better shower product.

Several threats exist. Company G is a well-established and respected company. Although this is a factor, rival companies eager to capitalize exist. Companies will make product closely resembling Company G’s and may offer at a lower price or with more incentives. Market growth will not be slow and low fixed cost to produce item will decrease rivalry. Since customers somewhat easily and freely switch from one product to another, this will increase rivalry. There are quite a few rivals in the same market.

This post will be devoted to an examination of some of the fine Speakman shower heads available online through fine retailers like Amazon.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

U.K. shower industry comprised of mainly 3 types of showers: Electric showers, Mixer showers and power showers. Plumbers were always looking for easy way out. So they preferred installing the existing showers which they had complete knowledge about. As a result it was very difficult to any company to come with technologically advanced showers.

Offering framed and frameless designs with or without a door, stand-alone showers can be equipped with multiple nozzles delivering water from a variety of angles. In addition, they can provide seating for the mobility impaired, or simply for those who want to sit and relax beneath a steaming shower.

Marketing Different Companies have different methods of selling their products, some companies decide to launch an item and wait for the results of the sales. Another method of selling a product is to research the market in which it is to be sold. There are various ways of conducting some market research, much depends on the item you wish to sell, the time you may have to research and the amount of money that is available. People who are expected to be consumers may be approached in order to recognise their needs, this may be done through questionnaires verbally by post or by phone once their needs are recognised it will be clearer what to provide for them.

Pacific hot tub floor space is restricted to showing only 2 hot tubs (exhibit 9). A strategy for targeting our cost sensitive market would be to entice cost sensitive users with inexpensive models. Eclipse T tubs can be used as a promotion to get customers in the store. With the selling price being only $5,300, this is very competitive to the competition (exhibit 7). Europa LT should also be on the showroom floor because of its past performance (exhibit 3). To mitigate the risk of losing sales of other models, they should still remain available to order and be stocked. These budget hot tubs can introduce new low end buyers into buying a hot tub with the hopes of turning them into loyal customers. Ultimately, this will increase Surfside’s market share and ability to sell higher end, higher margin models to these customers in the future.

The semi-structured focus group interview is a qualitative study, which goes for discovering what other individuals feel and think about the marvel which is explored (Rubin and Babbie, 1993:12). It speaks to a purposive open discussion where the researcher makes inquiries on a particular point where every member makes remarks. The researcher presents the subject and afterwards manages the discourse by the method for addressing. The researcher records both verbal and non-verbal correspondence from the participants. The semi-structured focus group interviews help the researcher to identify that communication improves information quality, governing rules on each other and a straightforward appraisal of cooperative energy and/or contrasts between participants (McMillan and Schumacher, 1993:157).