Case Study: Aqualisa

Second recommendation is to collaborate with other brands. In order to increase sales and expand not only premium market, but also mass market without undermining brand value, there are two options to target different consumers. One is to collaborate with Superdry, which is a young and fashionable brand with great reputation. Consumers are able to smell the partner perfume in Superdry’s shop and make purchase if they are interested in. Another is to collaborate with five-star hotels. There are many kinds of bath

Our objectives are to consider the impact of not entering the faucet-mounted filtration market on our market share, brand image and profitability. We must consider the short-term and long-term implications of different scenarios including: entering the faucet-mounted market, increasing our current pitcher sales, and increasing our filter

stems from two main factors, lack of awareness of the company’s products due to limited

When you start looking at the shower cubicles for sale, you discover something vexing. There are a lot of shower cubicles for sale in just about every shape and style you can imagine.

The Hedo-Falls shower system is the first of its kind. This kind of shower has not been seen before in the market. It offers something totally unique with no direct competition. No company has been ambitious enough to integrate so much into a device that has remained virtually the same for decades. The developers at Quantum Studio decided to take a chance and tap into a new and exciting market. Their risk paid off greatly. There is no direct competition for the Hedo-Falls shower system at this time, but there is secondary competition, such as other basic shower units.

By selling the Purity II to the box stores, we are gaining market from builders and remodelers. We will be offering a discount to the box stores for buying in bulk. Our sales team will get incentive as well from selling orders to the box stores. Incentive size for the salespeople depends on the quantity sold to the box stores. Retail market sales consist of internet and door to door sales. The door to door sales will be phased out because our team believes this strategy to be old fashioned and could portray a negative outlook on Eco Water as a company. The markets we would like to tap into are more rural territories. These types of markets show more cases of rust, impurities, and contamination in the water. Consumers will also enjoy better-tasting water, coffee, soups, mixed drinks, juices, and beverages.

Plumbing contractors have the experience to know hoe long it will take ahead of time. Add to this, they will usually have more than one person working on the job, and each person will have the experience to be more productive than you will be. Al of this adds up to an installation that will be done more quickly and to a higher quality standard. When you do the work yourself, you may encounter problems that you did not anticipate. Lacking the experience with sprinkler system work, you may not know the best solution to a

In this particular type of industry it is impossible to offer some “service offers” that other companies may be able to offer. We can’t offer big sales, buy one get one free and other types of promotions that companies follow. The cost of materials keeps rising and in order to keep competitive we do only sell work at a fair price, not like some other double glazing companies where they price very high so that they can appear to offer the customer a one off special offer with a discount by bringing the price down. We like to remain fair at all times.

* With the help of CRM along with recognition of the customer providing personal services was also possible. This helps in tailoring the experience according to customer needs and creating a long term relationship. For eg. Rooms can be pre-assigned and prepared according to customer preferences.

For the Customers, Increase awareness on the advanced wastewater treatment plan, allow for customers to realize his will be virtually odor-free and employs the best technology available to treat wastewater before returning it to the environment, and allow customers to see where their money will directly go and the benefits of paying for this new system.

After looking at the issues causing the initial lack of sales of Quartz, it is essential to note that the lack of adoption of Quartz from the plumber has had a high impact on the issue at hand. For plumbers, Quartz brand is a high margin brand for plumbers, and thus, once adopted by plumbers will, the product extension will yield great gains for the

Marketing has evolved through a change in production and consumption due to the advent of new technology (Ranchhod, 2004). The development of technology has also driven the globalisation of communication. During this period, consumers are facing a variety of choices (Jackson and Shaw, 2009). Thus, companies need to actively embrace these changing factors to grow their business and succeed in the marketplace.

In Mexico the promotional campaign was completely changed from the U.S. campaign and a third product flavor was introduced. The original two flavors were not changed, reducing costs compared to China. Costs in Mexico were kept low, and in the first two years Colgate saw a net profit in the Mexican market with Colgate Max Fresh. In China, however, many aspects of the marketing mix were changed, increasing costs tremendously. The product was changed by eliminating one of the two original flavors, changing the color of the other, and adding two new flavors. CP China’s management also tried a variety of packaging styles before choosing to use one that would increase the variable cost by 20% per unit. It turned out, however, that the design they chose was not up to CP’s global standards and after spending $1.5 million the idea was thrown out. The advertising campaign was changed to a riskier

Kohler Co. is a world leader in plumbing and power systems, but is diverse and sells products with more than a

A lack of experience in business-to-consumer marketing is apparent in Soren’s current communications to end-users. This market, unlike the market for commercial-use chemicals, emphasizes the use of clarifiers to ensure “perceived cleanliness” and clarity of water. The consumer market also appears to be minimally price-sensitive, as communications regarding annual savings are relatively ineffective in increasing sales of Coracle. Soren’s marketing efforts in the first half do not fall in line with the demands of their new customer. A pull strategy would involve adjusting communications to speak more directly to the very different concerns that pool owners and service