Marketing and Light Table Essays

There were many key non-programmed decisions that Spin Master’s founders Ronnen Harary, Anton Rabie and Ben Varadi faced in the start-up of their company. The first key decision that the young entrepreneurs faced was the question of how they would penetrate the toy market and make a lasting first impression on consumers with their first product. They solved this decision by creating an exceptionally innovative product called “Earth Buddy”, which was described as a small, pantyhose covered head filled with grass seeds that sprouted hair when watered. With Earth Buddy being seen as an environment friendly type of product, it gave the young entrepreneurs an idea to approach Roots Canada to support their product by selling them in Roots stores.

Apart from increasing the customer base, exporting would also mean increased market share, and therefore increased profitability by lowering per unit cost. As per a general trend, an average order from international customer is often larger as compared to that from a domestic buyer. This means that exporting its toys can result in an increase in Innospark’s perceived size and stature. Additionally, it will also improve its competitive position, as compared to other similar-sized startups in its sector. Through growth in business, Innospark may also look at overseas licensing, franchising, or may even set up its production unit in Poland. Additionally, the educational toys that Innospark is offering are very unique and innovative in nature. This opportunity can be exploited by commanding greater profit margins in Poland than in Lithuania.

Describe briefly the company. What it does? Who are its customers and markets (in general terms)?

Alongside the entrepreneur spirit, Innovation is the process of taking new ideas and implementing them into the market. Key word being “new”, an innovation can be sometimes viewed as the application to better solutions that meet new demand-requirements, inarticulated needs or existing market needs. Innovative ideas range from: goods, services, products, processes, services, technologies or ideas that create value for which customers will pay for. For an idea to be an innovation, it must be replicable at an economical cost and must satisfy a specific need. This means is that one must be ready and willing put their new idea to the test. On the other hand, there is recognition that “innovation is also critical to cultural, environmental, social, and artistic progress as well” (Bullinger, 2006). With this stated, high-tech innovation is ultimately the reason why we can be thankful for the many new conveniences of the 21st century. Although we might see the forefront of innovation being very prominent in today’s world, innovation is truly nothing new. From the start of modern man times, innovative ideas have paved the way for civilization to advance and develop into what we are today and at the same time, we have barely begin to chip away at the tip of the iceberg of our true human potential. Some scholars believe that innovation is a

We looked at the process over product. In the creative arts area, we were unable to get suitable images (Only product not process) and our expectation involved children activities. Then we filtered by Reggio Philosophy. During this, we found a good selection of images. Our group collaborated by exchanging our e-mail and using Facebook. This collaboration helped us to get many different ideas with each member accessing our group board and contributing the best images they selected. Therefore, we narrowed our work to collect the most suitable images. We found out what materials were used for many infant and toddler activities indoor and outdoor. For example, some of the materials that were used for painting outdoor and indoor are bark, pine cone, tin, mirror, cotton, bottle and bubble

Fisher-Price Think & Learn Code-A-Pillar Toy is a learning toy that encourages experimentation while developing important skills like problem solving, planning & sequencing and critical thinking in preschoolers. The toy requires kids to arrange and rearrange the easy-to-connect segments in endless combinations, sending Code-a-pillar on his path. Children can mix up the segments and put them back together to send Code-a-pillar in a different direction every time they rearrange the segments. The rearrangement of the segments also results in the change of the cool sound and light produced by the toy. Fisher-Price Think & Learn Code-A-Pillar Toy features 1 sound segment, 3 straights, 2 right turns and 2 left turns to send the

In my block center, there are wooden blocks where the child can use their imagination to begin to create anything possible. There are other items such as empty cardboard boxes from old cereal, cars, trucks, wooden people, and books on transportation, maps and dress up play clothes. On a shelf in the block center there is a basket filled with books related to transportation, building, space, structure construction. Some of the children favorite books are.

Children need a variety of age-appropriate toys, materials and equipment that they can manipulate and play with at will. Materials and equipment should be in good repair, organized for

The company’s growth was closely linked to its information system infrastructure. The company took the initiative to buy the “multicar policy processing system” in 1969 that enabled the company to offer discounts, reduce the number of

Equipment- Dress up clothes, pushchairs, doll’s, hair dryer, brushes, rollers, tills, shopping baskets/trolley’s, play food ect……

Furniture and equipment should be flexible and open-ended. It should be easy to rearrange the room to respond to children’s needs and interests. Movable platforms, risers, large hollow blocks, movable tables, boxes, large pieces of fabric, clothespins, and other open-ended materials give children opportunities to arrange spaces to suit their needs. They enhance children’s imaginative play; provide opportunities for

LEGO A/S Aastvej 1 DK-7190 Billund, Denmark Tel: CVR-no: Residence: Reporting Year: Internet: E-mail: +45 79 50 60 70 54 56 25 19 Billund 1 January – 31 December www.LEGO.com sustainability@LEGO.com

Innovation, Inc. is currently trailing all other companies in the industry in both financial performance and market share. Innovation is targeting two markets with lower demand – Traveler and Innovator. They have built their manufacturing operations in the US and have placed sales offices in the US and Europe. Innovation is trailing the other companies in the industry due to the lower demand segments they are targeting, increased production costs, and lower sales force productivity. They do have strong ratings for investment in the future, indicating that they are positioning themselves to be more competitive in future years.

Innovation is very important for InnoBus; it can be seen as one of the main pillars where their strategy is based on.

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.