Mary Kay

Currently Mary Kay offers more than 200 premium products. The product assortments are innovative skin care, tantalizing makeup and unforgettable fragrances.

The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.

Assume the role of Pierre Pirard, I would execute the supply chain re-engineering for the value it could bring. The turnkey strategy would greatly improve Elizabeth Arden’s performance on supply chain efficiency and effectiveness. The plan should include supplier consolidation to reduce COGS as well as an improvement on working capital. It also requires a re-design of the organization structure.

Hey (blank) how are you? Fine I hope, I’ve recently started my own business I’m a Mary Kay Independent Beauty Consultant. I have decided to give away a few facials and pamper parties. Would you be interested in a free facial or having an hour long get together with 5 of your close friends/family where you can earn free product? Look at my website and let me know when you’re available to talk and set a date if you are interested.

Your appearance, beauty, and what you wear are what make a first impression on others. When you show up with tired, under-eye circles, it may appear that you are overtired. It is important that you are able to cover up these shadows in order to appear more awake. The Mary Kay Concealer is designed to help combat the problem of under-eye circles. The color of the formula is able to conceal the purple bluish shadows on the face. Mary Kay concealer can help you achieve the illusion of perfection by brightening the under-eye area.

Mary Kay, Inc. was founded in 1963 by Mary Kay Ash as Beauty by Mary Kay. Mary Kay is a direct sale type of company, with “independent beauty consultants” that sell and market Mary Kay products (2012 Corporate Fact Sheet). Mary Kay Ash operated with the mindset of “God First, Family Second, and Career Third,” and always adhered to the golden rule, do to others as you’d want them to do to you (Kerin, Et. Al). Mary Kay, Inc. first entered the global market in 1971 with its expansion into Australia. Today, Mary Kay is represented in over 35 global markets (2012 Corporate Fact Sheet). Mary Kay is challenged to ensure brand consistency across the world, despite differences in cultures from market to market. As such, Mary Kay would be considered a transnational firm. They tie the similarities between each market together while celebrating the differences in each market. This strategy allows them to offer Mary Kay’s core product lines globally where they’re most desired. In China, one of their most successful markets, Mary Kay applied their existing corporate message of women empowerment to attract Chinese women that otherwise wouldn’t be able to start their own business. Where China differs from the United States market is in product need. Chinese women don’t typically wear a lot of makeup, so

Kate Spade is a female brand founded in New York City, 1993. This brand mainly concentrates in youth, modern, and free with a large fashion house that includes accessories such as jewelry, eyewear (glasses), fragrances, gifts, etc. It also includes ready-to-wear graphic, playful clothings, handbags in various vibrant, and solid colors.

Selling a product internationally along with the 4 P’s (planning, producing, placing, and promoting) process of a company is called global marketing (Global Marketing, 2017). Being global is important because companies are able to reach customers from all over verses in one particular town. Offering different products and services for a variety of

This company was founded by Dennis Paphitis, an ex hairdresser, and established in 1987 in Melbourne, Australia. The company values all human endeavors that absolutely nails 5 senses elements i.e. sight, touch, hearing, touch and smell. Since the company is a product based one, it pays an extra ordinary attention to each of their products and all their products are largely botanical with lots of anti-oxidant rich parsley seed extract. Aēsop is not influenced by the trends and doesn’t come up with a new product on the basis of needing a new launch or to compete with the competitors. Aēsop is redefined as a luxury brand and has become an inimitable global player. It offers more than 150 retail SKUs and the best care for skin, hair, and body along with home range products of finest quality. One of their best thing is, it doesn’t talks about anti-aging but about the HEALTH!

In “P&G Japan: The SK-II Globalization Project” case study, the author Christopher Bartlett presents the P&G’s plan of pushing SK-II as a global beauty product. In late 1999, Paolo de Cesare, President of Max Factor Japan, had given an idea to the Global Leader Team (GLT) of P&G’s Beauty Care Global Business Unit (GBU) that whether it was a good idea for pushing SK-II to become a global P&G brand. Since the product was successful in Japan ($150 million in sales in 1999), P&G then was considering in expanding its SK-II to be distributed worldwide. There was also an effort of the Global Growth strategy of P&G at that time as an influence factor to

Creating a strong value chain in order to low cost structure, open new markets in America as well as internationally

Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to build their brand and attract this demographic of consumers. Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to an increase in consumption

Avon is so much more dependent on its foreign operations than on its home operations for many reasons. First, Avon realized that the level of competitiveness in the United States market has grown vastly. Furthermore, there is almost no "remaining untapped market for cosmetics, fragrances, toiletries. To grow rapidly in the

Mary Kay offers chinese woman business opportunities and work options. Allow women to work either full-time or part-time. Offers revenue for advancement then successful promoters may become business consultants and chief business consultants

Personal Care Industry in India has experienced a steady growth in the past few years. It has followed an entirely different trajectory of growth as compared to the rest of the segments in the FMCG market. There are multiple reasons behind the growth of personal care segment in India which have been elaborated in the case study. The overall Indian personal care market has the potential to grow at 15%-16% p.a. from the current estimation of USD 10 Billion (61,000crore). The personal care market comprises of distinct segments such as skin care, hair care, oral care, cosmetics, fragrances and other toiletries. Since