Mary Kay

Mary Kay Cosmetics: Sales Force Incentives Case Analysis Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate, recognize, and develop its beauty consultants, which include recognition in a monthly magazine, annual events, gifts and prizes and most importantly, financial incentives. At the heart of the financial incentives

Question # 1 Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to

Profile of Mary Kay Mary Kay was founded in 1963, it is located in Dallas, mainly engaged cosmetics. More than 200,000 employees, annual sales of over 300 million US dollars. General Manager Mary Kay Ash was a late bloomer women entrepreneurs, management tips not only for her cosmetics company, and for other types of company, she's honest, caring, trust, corporate values won wide recognition in business. Today, with 3.5 million Independent Beauty Consultants, Mary Kay offers more than 200 premium

Case Study on Mary Kay Cosmetics: Asian Market Entry Executive Summary Mary Kay Cosmetics Inc’s (MKC) was facing challenges of increasing number of competing direct selling organizations in the US cosmetics market and was not satisfied with their sales revenue generated from international sales. They believed MKC culture could be transferred internationally and that Mary Kay Ash’s charisma, motivation and philosophy were likely to appeal to women throughout the world. MKC management would

Global Marketing Case Question 1: Is Mary Kay an "international firm", a "multinational firm", or a "transnational firm" as defined in this course and based on its marketing strategy? Why? Mary Kay, Inc. was founded in 1963 by Mary Kay Ash as Beauty by Mary Kay. Mary Kay is a direct sale type of company, with “independent beauty consultants” that sell and market Mary Kay products (2012 Corporate Fact Sheet). Mary Kay Ash operated with the mindset of “God First, Family Second, and Career Third,”

Mary Kay Inc., Building a Brand in India 1. Is Mary Kay an "international firm", a "multinational firm", or a "transnational firm" as defined in this course and based on its marketing strategy? Why? Mary Kay Inc. is a transnational firm that specializes in cosmetic products for women. Mary Kay Ash founded Mary Kay in 1963 with the purpose of helping women achieve personal growth and financial success. Mary Kay has established principles and priorities that apply to every aspects of their business

theories as you can to explain why the reward system adopted by Mary Kay works in China? a) Contingency Theory – Path Goal Theory or Goal Setting Theory Path Goal Theory is a contingency approach to leadership which under Mary Kay’s responsibility is to increase subordinates’ motivation by clarifying the behaviours necessary for task accomplishment and rewards. Under Path Goal Theory it must be formed by tangible award. Mary Kay increases her follower motivation by either (i) clarifying the

Revamping the Mary Kay Incentive Program Executive Summary This proposal will attempt to revamp the Mary Kay incentive program. The three problems I am going to address are: the morale of consultants, motivational/stagnation of sales, and poor or weak directors and consultants. In addressing these issues I am going to be referencing other business that have used different motivational techniques in these situations. At the end of my proposal I hope to have at least 3-4 viable options

The joint venture method would be applicable in the Mary Kay case. Why? Because a joint venture is a sure way to gain entrance into foreign markets. MKC should join with another company that is already present in markets that other foreign cosmetic companies would like to enter, such as Shiseido. They would bring new technologies and business practices into the joint venture, while Mary Kay will already have the relationships and requisite governmental documents within

Mary Kay Cosmetics Mid-Term Assignment 1) In regards to Mary Kay Cosmetics (MKC) decision on whether to enter Japan, China, both, or neither I would like to recommend that MKC should first expand their business into the Chinese market using the majority of the resources. I would then recommend that entry into the Japanese market should be at first held off but then reconsidered based on the level of success found in the Chinese venture. I feel as if MKC will find the most success within China