Mary Kay Inc.: Building a Brand in India
Cameron A. Sanders
Northeastern State University
MKT 3213 CRN 30369
Dr. Ronald Petty
February 19, 2016
Mary Kay Inc.: Building a Brand in India
Mary Kay Inc. is a company I have heard of and know some about but I am a guy who does not where makeup like a Frenchman. I knew Mary Kay was popular in the United States among the women population. I know some people who threw some Mary Kay parties. Other than that I did not know much about the company before watching this video. I was actually shocked when I found out Mary Kay is mostly sold by individuals who host parties. It is a company who values relationships between the seller and buyer.
Mary Kay Inc. is shockingly …show more content…
The sell it a direct selling method. 2. What global market-entry strategy did Mary Kay use when it entered India? The global market-entry strategy Mary Kay used is exporting. They did not open a factories. They exported from China, Korea, and United States. 3. Is Mary Kay a global Brand? Why or why not? Yes Mary Kay is a global brand. Why, because they marketed in many countries by the same name and they have similar and centrally coordinated marketing
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Mary Kay offers chinese woman business opportunities and work options. Allow women to work either full-time or part-time. Offers revenue for advancement then successful promoters may become business consultants and chief business consultants
Mary Kay Ash was a famous American businesswoman and the founder of Mary Kay Cosmetics. She started her business with a small investment of $5000 in 1963, and soon became one of the most successful business women of her time.
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The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.
Hey (blank) how are you? Fine I hope, I’ve recently started my own business I’m a Mary Kay Independent Beauty Consultant. I have decided to give away a few facials and pamper parties. Would you be interested in a free facial or having an hour long get together with 5 of your close friends/family where you can earn free product? Look at my website and let me know when you’re available to talk and set a date if you are interested.
Your appearance, beauty, and what you wear are what make a first impression on others. When you show up with tired, under-eye circles, it may appear that you are overtired. It is important that you are able to cover up these shadows in order to appear more awake. The Mary Kay Concealer is designed to help combat the problem of under-eye circles. The color of the formula is able to conceal the purple bluish shadows on the face. Mary Kay concealer can help you achieve the illusion of perfection by brightening the under-eye area.
Selling a product internationally along with the 4 P’s (planning, producing, placing, and promoting) process of a company is called global marketing (Global Marketing, 2017). Being global is important because companies are able to reach customers from all over verses in one particular town. Offering different products and services for a variety of
I have worked for Ulta Beauty for about two years now, and during my employment with the company I have noticed a few areas they could improve on. I work as a cashier and retail sales associate and I often encounter customers who are from other countries. These customers often inform me that they do not have any store similar to Ulta where they live. Currently, Ulta has over 1000 retail stores, however they are only within the United States. Unlike their competitor, Sephora, Ulta has yet to expand their retail locations outside of the U.S. It was just this past year that Ulta finally started to offer shipping to Canada. It is because of these reasons, I feel that Ulta Beauty would benefit from implementing a globalization strategy.
Personal Care Industry in India has experienced a steady growth in the past few years. It has followed an entirely different trajectory of growth as compared to the rest of the segments in the FMCG market. There are multiple reasons behind the growth of personal care segment in India which have been elaborated in the case study. The overall Indian personal care market has the potential to grow at 15%-16% p.a. from the current estimation of USD 10 Billion (61,000crore). The personal care market comprises of distinct segments such as skin care, hair care, oral care, cosmetics, fragrances and other toiletries. Since
Assume the role of Pierre Pirard, I would execute the supply chain re-engineering for the value it could bring. The turnkey strategy would greatly improve Elizabeth Arden’s performance on supply chain efficiency and effectiveness. The plan should include supplier consolidation to reduce COGS as well as an improvement on working capital. It also requires a re-design of the organization structure.
Mary Kay, Inc. was founded in 1963 by Mary Kay Ash as Beauty by Mary Kay. Mary Kay is a direct sale type of company, with “independent beauty consultants” that sell and market Mary Kay products (2012 Corporate Fact Sheet). Mary Kay Ash operated with the mindset of “God First, Family Second, and Career Third,” and always adhered to the golden rule, do to others as you’d want them to do to you (Kerin, Et. Al). Mary Kay, Inc. first entered the global market in 1971 with its expansion into Australia. Today, Mary Kay is represented in over 35 global markets (2012 Corporate Fact Sheet). Mary Kay is challenged to ensure brand consistency across the world, despite differences in cultures from market to market. As such, Mary Kay would be considered a transnational firm. They tie the similarities between each market together while celebrating the differences in each market. This strategy allows them to offer Mary Kay’s core product lines globally where they’re most desired. In China, one of their most successful markets, Mary Kay applied their existing corporate message of women empowerment to attract Chinese women that otherwise wouldn’t be able to start their own business. Where China differs from the United States market is in product need. Chinese women don’t typically wear a lot of makeup, so
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Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to build their brand and attract this demographic of consumers. Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to an increase in consumption
Avon is so much more dependent on its foreign operations than on its home operations for many reasons. First, Avon realized that the level of competitiveness in the United States market has grown vastly. Furthermore, there is almost no "remaining untapped market for cosmetics, fragrances, toiletries. To grow rapidly in the