What is the proper role of the mass media in a liberal-democratic society?
The proper use of mass media in a liberal democratic society means that any political content that is publicized through the means “mass media” should be truly what it is said or regarded to be; it is required to be genuine. Today, the term “mass media” is so broad that it is actually “difficult to capture and define. ‘The media’ is a catch-all term that includes transnational corporations, communication technologies, policy and regulatory frameworks, the practices of journalists, gossip columns, the nightly television news, blockbuster movies, advertisements, business magazines, music radio, the local newspaper and the Internet. The media are businesses and yet they are also ascribed a special function in the democratic health of a society; the media are the news media and function as journalism, but they are also the entertainment media and provide escape from the pressures of everyday life.” Living in a society where mass media is so prevalent it can be, at times, challenging to distinguish the actual facts from information that is biased or incorrect. Mass media platforms are used as a vital tool to inform a large audience, the general public, on political issues. Saying this, it is important to be able to recognize that unfortunately the media is used both in a proper and ‘improper” way. The media often times can miscue information, may be biased, and even at times erroneous. Being able to
“Since media are part of the political class and talk mostly to the political class, the myth of popular polarization took root and grew.” (Fiorina, Abrams, Pope, 2005, p. 167). Recently media has played a huge role in the country’s politic; they share information, report events, and frame opinions.
A liberal is a person that believes that the government should provide equality for all, while a conservative is a person that believes in limited government and that the government should provide the necessary freedom for people to pursue their own goals. Over time, it has been argued, mostly by conservatives, that there is a liberal bias in the media. Liberals have combated this idea with the belief that conservative media is devoted to making efforts to invoke fear and division in the general public. Though liberals make a fine counter-argument, it is easier to observe that the media is liberal-biased. The liberal versus conservative debate can be compared to facts versus values. Another reason for bias within the media is that a significant percentage of minorities, or smaller groups within the population that are often thought to be poorer, politically identify themselves as liberals. To make these minorities feel like the government is on their side as well as everyone else’s, the media must accommodate the needs of these minorities. Because of this, the media becomes liberal-biased.
This underscores why politicians have long perceived mass media as a veritable channel of disseminating an ideology so that the society can mirror itself against what the media feeds it and thus be manipulated. This further begs the question of whether the media is a contributor or otherwise to societal problems in the face of political ideological dissemination.
The national media is instrumental in allowing the electorate to develop opinions about contemporary issues. The media is incredibly influential and its power can be wielded for the benefit of all, or it can become a detriment to society. Some media outlets seek to sensationalize the news, sacrificing informing voters in favor of the bottom line. It is through people and organizations who seek to provide the most accurate and impartial view of an event that popular sovereignty gains much of its power. A commitment to informing the public, even when the information conflicts with a writer’s social and political philosophy, can be a difficult one to maintain. Yet, reporters uphold it everyday. This can be seen in the news site CNN (Cable News Network), which is known for having a liberal bias. Despite said bias, it does not shy away from portraying Hillary Clinton, a democrat, as a flawed candidate in an effort to be unbiased. Such a commitment is essential to creating a political and social dialogue in our nation, and as the saying goes, “when dialogue fails, democracy fails.”
The media in the United States of America has grown on a massive scale in the form of the Liberal Model. This of course entails market-dominated practices and professionalization in journalism in all adequate media aspects. The First Amendment has provided the American citizens with the freedom of speech ever since it was established. This privilege is very evident in today’s society as news media on all sides of the political spectrum gets mass amounts of coverage throughout the country. The U.S. observes never-ending debates going on in the political atmosphere everyday because of the countless issues occurring in the country including the management of the economy, handling of taxes, and many more. Although it is nearly impossible for the media to please everyone in society as a
An important yet under-discussed issue for our time is the media bias. Everyday free speech is broadcasted across the world but with underlying agendas of communication companies. Many broadcasts engage in the assaulting of political candidates or display of tragedies to prompt viewers to believe the media states the exact truth. However, a majority of people do not decipher the tone and mood of the channels and papers which secretly distribute the opinions of the news company rather than solely the news.
Lack of media influence in present-day democracies makes accountability and openness virtually impossible. Nevertheless, the media is a powerful tool that can be used to either support or hinder political transparency. Can we, as Americans, really believe the media? If so, how can we find clarity on what’s true and what’s not? In most cases, the media tends to translate coverage of politics and law into forms of entertainment for the American people (London, 2015). However, the media also acts a powerful informant of the country’s political issues and status. Consequently, this triggers a great dilemma among the American people as to whether or not to believe the media. As a result, it is a major challenge among the citizens to differentiate
As time and history have progressed, the institution of media has captured and held control over the public ideology. In this modern capitalistic age, the power held over the media as developed and been re-directed. The media acts as the key distributor and translator of the ideology within our society throughout history and in the present day. However, the context in which we communicate is changing, and with this, the relationship and interaction between politics, media and public life have altered (Blair, T 2007). Changed to an extent where the information being relayed may indeed be harmful to society, in the absence of objective, complete and accurate relaying of information (Blair, T 2007). Though the free society that we operate in does
of people believe that the media is essential to our democracy (Knight Foundation); the vast communication network keeps audiences connected and aware of current events or affairs. However, within the past couple of years, some people have perceived the media to be untrustworthy and problematic due to the rise of fake news. Consequently, “nearly two thirds of Americans say the mainstream press is full of fake news, a sentiment that is held by
The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.
The role of media organizations in modern day society has extended far beyond simply informing the public of current affairs. News organizations are now expected to serve as watchdogs, tasked with the responsibility of drawing the public’s attention to controversial issues and practices in all sectors of society. With a reputation of being objective and honest, the media has a profound influence on the thoughts, actions, and perceptions of its audience. By covering an event or issue in a certain light, news outlets are capable of shifting its audience’s attitude in a new direction. Misrepresentation in the media leaves the majority of people believing in the wrong idea, which can reinforce
The media, a powerful source of information but what are the affects? While the media is seen by many as a vital source of information offered through a variety of different outlets, the theoretical underlining affects of the media demonstrates how stories from within it can influence society. The imprtance of not only recongnizing but understanding the media’s affects remains a vital priority in all forms of information today in how it is received and interpretated by different audiences. The level of effect of the media however, has been disputed heavingly, as with different forms of media such as online have developed a different affect for the mass media consumer. When regarding the level of effect the media holds, the 2016 Presidential campaign presents a prominent case study that shows a limiting affect of the mass media that
“The media are a primary source of those pictures in our heads about the larger world of public affairs, a world that for most citizens is ‘out of reach, out sight, out of mind’ and what we know about the world is largely based on what the media decide to tell us” (McCombs).
"Freedom of the press is guaranteed only to those who own one." This quote by A.J. Liebling illustrates the reality of where the media stands in today's society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The media's original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people. The media has the power to inform the people but often times the stories given to the public are distorted for one reason or another. Using slant and sensationalism, the media has begun to shape our views in society and the process by which
Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.