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The Purpose Of Ideology

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1. – ideology- Meaning and Philosophy Ideology is a system of meaning that helps define and explain the world and that makes value judgements about that world. It refers not only to the beliefs held about the world but also to the basic ways in which the world is defined (Croteau, Hoynes, and Milan 1953). “Ideology is a body of ideas concerning economic, social and political values and goals which posit action programmes for attaining these goals.”—Padelford and Lincoln “Ideology is a cluster of ideas about life, society or government, which originates, in most cases, as consciously advocated dogmatically asserted social, political or religious slogans or battle-cries and which through continuous usage and preaching’s gradually become the …show more content…

These institutions and social relationship structures, to remain, put in place hierarchies of power, which evolves with a stint of inequality. As systematic means of maintaining order in such society may necessitate the need for control via force or putting in place an ideology. Thus controlling the way the specific society sees the world and current social relationships appearing natural, normative and inevitable. In essence ideology of a society significantly impacts its communicativity and reflexivity as human persons, institutions and society; all the parties of the social ecology interpreting issues similarly. The main purpose of an ideology was to provide some form of change in a society or compliance to a set of ideals where conformity already exists via a normative thought process. In essence being systems of abstract thoughts and applicable to public matters presupposes its being central to …show more content…

Link between ideology and media The ideology of the media is broad and manifests in the communicativity of the media. To facilitate ideological analysis, however, the key is the fit between the images and texts in a specific media output, plus the manner thought and discussion on social and cultural issues. Questions, however, arise as to how the media content (shaped by ideologies) depict real life. This begs the question of function and ethics. The ideological analysis further attempts to answer questions about what the media messages depict of the society and its people. This underscores why politicians have long perceived mass media as a veritable channel of disseminating an ideology so that the society can mirror itself against what the media feeds it and thus be manipulated. This further begs the question of whether the media is a contributor or otherwise to societal problems in the face of political ideological dissemination. Furthermore, the media and ideology are interconnected in the following ways (Asemah, 2011): i. The media serves as a channel for communication of ideologies ii. Media function requires its representation of concepts of reality within and without the local environment to the

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