The Starbucks Brandscape and Consumers ' (Anticorporate) Experiences of Glocalization CRAIG J. THOMPSON ZEYNEP ARSEL* Prior studies strongly suggest that the intersection of global brands and iocal cultures produces cultural heterogeneity. Little research has investigated the ways in which global brands structure these expressions of cultural heterogeneity and consumers ' corresponding experiences of glocalization. To redress this gap, we develop the construct of the hegemonic brandscape. We
------------------------------------------------- New World Order (conspiracy theory) This article is about the use of the term New World Order in conspiracy theory. For other uses, see New World Order (disambiguation). The reverse side of the Great Seal of the United States (1776). The Latin phrase "novus ordo seclorum", appearing on the reverse side of the Great Seal since 1782 and on the back of the U.S one-dollar bill since 1935, means "New Order of the Ages" and only alludes to the beginning
Go Up to Table of Contents | | Go To Chapter 2 (Organizing for Project Management) | The Owners ' Perspective Introduction The Project Life Cycle Major Types of Construction Selection of Professional Services Construction Contractors Financing of Constructed Facilities Legal and Regulatory Requirements The Changing Environment of the Construction Industry The Role of Project Managers References Footnotes | | | 1. The Owners ' Perspective
ROBBMC08.QXD.0132431521 12/15/05 12:25 PM Page 258 Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them. — David Hume Emotions and Moods After reading this chapter, you should be able to: 1 Differentiate emotions from moods. 5 2 Discuss the different aspects of emotions. Discuss the impact emotional labor has on employees. 6 Identify the sources of emotions and moods. Discuss
BRAND BUILDING BLOCKS Building Strong Brands: Why Is It Hard? It is not easy to build brands in today 's environment. The brand builder who attempts to develop a strong brand is like a golfer playing on a course with heavy roughs, deep sand traps, sharp doglegs, and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and barriers, both internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is useful to
ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the
Management Course: MBA−10 General Management California College for Health Sciences MBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership
Library and Information Center Management Recent Titles in Library and Information Science Text Series Library and Information Center Management, Sixth Edition Robert D. Stueart and Barbara B. Moran United States Government Information: Policies and Sources Peter Hernon, Harold C. Relyea, Robert E. Dugan, and Joan F. Cheverie Library Information Systems: From Library Automation to Distributed Information Access Solutions Thomas R. Kochtanek and Joseph R. Matthews The Complete Guide to Acquisitions
Managing the International Value Chain in the Automotive Industry Strategy, Structure, and Culture Stefan Schmid, Philipp Grosche Table of contents Foreword Authors Acknowledgments International value chains: Current trends and future needs, as exemplified by the automotive industry 1. Internationalizationofthevaluechainintheautomotiveindustry 2. Configurationandcoordinationascrucialdimensionsinshapinginternational valuechains 3. Bestpracticesandoptionsformanagingtheinternationalvaluechain
Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A