Mcdonald 's And The Changing Food Industry

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As one of the most successful fast food chain restaurants in the world, the development of McDonald’s, we can easily attribute the success to the numerous trends in hospitality they have incorporated into their strategy. In this paper, I will discuss some of those trends in grave detail, which links to the company’s structure and environment. This paper is organized as follows: In the first section, I will give a brief introduction to the history of McDonald’s and how it came to be the fast food conglomerate it is known as today. In the second section, I will analyze some particular strategies pertaining to diversity, service, and sanitation methodology used by McDonald’s and how these strategies are suitable to their business structure. I will then analyze why McDonald’s choose these strategies in relation to the ever changing food service industry. Finally, I will summarize the approaches used by McDonald’s to achieve their desired goals in the current trends in hospitality. Keywords: Diversity, Service and Sanitation

McDonald 's Corporation is the world 's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily across the world. It began in 1940 with a restaurant opened by two brothers by the name of Richard and Maurice McDonald in San Bernardino, California. The two brothers decided they needed to open in a new building in order to achieve two goals. Those stated goals were to make efficiency improvements,

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