Who. Mcdonalds Is The Global Organization That Will Be

To start, McDonalds uses propaganda to manipulate people into consuming their food. This may not seem like an issue, but they do not educate their customers for what they are buying. For instance, one in four McDonald's don’t have their nutrition information in Manhattan. There are 83 McDonald’s in Manhattan, so almost 21 stores in the chain will not provide the nutritional information to their customers.

McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.

Fast food has been around since before 1950 and has only grown in popularity since. One of the first and now most popular fast food restaurant is McDonalds. Opened by the McDonald brothers in 1948 as a small restaurant chain in California was soon transformed by Ray Kroc into the corporation many Americans know today as McDonald 's. After the opening and growth of McDonald 's, many other restaurants began to follow the same system as them. This resulted in Wendy 's, Burger King, the growth of White Castle, and many other very popular fast food establishments all over the United States. Fast food chains easy access to fast, good, and easy food has fueled the growth in these places and the negative health results that come from them. Since

Schlosser drives home the point in Fast Food Nation how influential the fast food industry is locally and globally. “Fast food has proven to be a revolutionary force in American life,”(Schlosser) and has a great deal of power that many may never comprehend. One of the main points he focuses on is how the fast food industry, McDonald's in particular, has changed the economy. McDonald's is one of the fastest growing and widely known chains in the world. He points out how many people have been employed by fast food restaurants and how McDonald's has “employed an estimated one out of every eight workers in the United States” (Schlosser). McDonald's also has so much economic power that it can control what the companies that surround it do. If McDonalds demands something from the companies that they receive their beef from, the company will most likely do it since McDonald's is the largest buyer for beef. Yet, Schlosser points out the fact that they don’t ask for these changes for the better of their company, they do it so they can stay in the market and keep their customers satisfied. It's about the money, not about the quality of their products.

McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was

McDonald's has been around a long time. In that time many changes took place, advertising and nutrition were two major things that changed. People have been eating their food and enjoy it. Sadly most of those people don't know all the junk that they are really eating. McDonald's has a vast company due to its history, advertising, and addicting food.

Although it is large and established company it does face some troubles which is recently trying to overcome. As generally known in today’s time people become more health and diet conscious. Healthy lifestyle and fitness are becoming more popular what makes people think about the nutrition values and quality of food they consume. Although McDonalds is called a restaurant, people know it as a fast food which always was known as an unhealthy, fattening, junk food. In last couple of years company tried to overcome unhealthy problems with some successes and filatures. Now days in the menu we can find, healthy smoothies and healthy breakfasts, but still year-after-year declines in revenue are recorded and year 2014 had the worst sale decline in a decade (businessinsider.com 09/2014). Company during the fight for a new image of the business ‘from fast food to good food fast’ decided to invest in technology, that lead to some organisational and structural changes within the organisation.

McDonalds is the leading fast food chain in the market and if they would like to keep that position, they will need to increase the intensity at which the company functions at. McD need to branch into countries that they have not explored yet, more franchises around the world will mean that they will make more profit, now the only way to get to that point of being a game changer in the fast food market, they will have to make their marketing to those countries more appealing and

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

With the expansion of McDonald 's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

Products and Services: McDonald has to continuously evolve its menu to meet the emerging customers need and to attract new customers. Currently, nutritional value has become very important for customers.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.