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Who. Mcdonalds Is The Global Organization That Will Be

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Who McDonalds is the global organization that will be covered in my paper. According to McDonalds is the world largest chain of hamburger fast food restaurants. Serving more than 58 million customers daily. Regardless of your position on wages and food that is provided the company has a successful business model, that has not been duplicated. History This organization began in 1940, by the brothers Richard and Maurice McDonald, in San Bernardino California. McDonald Corporation today dates its founding to the opening of a franchise restaurant by Ray Kroc, in Des Plaines Illinois, in 1955. The system of “speedy service System” in 1948 established the principals of modern fast – food restaurant. Company Ambition McDonalds ambition…show more content…
The constant bombardment of these commercials eventually gets into the hearts of many and all of the sudden they are drawn to McDonalds, those are a few of the impacts of correct, direct marketing. Structure Organizational structure and design also has a direct impact on a company’s success, no one does this better than McDonalds. “4 key forces shaping today 's organizations—buyer power, variety, change, and speed—and shows how to design a state-of-the-art organization that responds effectively and rapidly to customer demands”. (Galbraith, J. R. (1995). McDonalds has buying power due to its sheer size. Variety is definitely a tool used by McDonalds as there are many menu items to choose from. Meeting customers’ demands, is also something that McDonald’s adapts to easily, when something sales they provide when it does not they remove the item from the menu item, the speed in which they do this would not allow you to believe that this was a mechanistic company structure. Issues While, McDonalds is the world largest fast food chain that does not come without problems, the more knowledge that people have the more power they have, McDonalds has in recent years made many adjustments to preparation of certain food items, adjustments to the size food items as well as increased nutritional value to certain food items. Many
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