Starbucks's Strategic Game Plan

As the world’s number one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee-related accessories and equipment. In addition, Starbucks sells whole-bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee-flavoured ice cream and ready-to-drink coffee beverages. The purpose of this paper is to analyze Starbucks business strategy, customer value proposition, company’s operations and the risks to financial results and reporting in the short term.

In this part of the analysis, we will go through what needs to be done in order to implement the selected alternative. We will consider three previously mentioned dimensions: business model, promotion and product range.

* Starbucks expanded to pursue sales of products in a variety of distribution channels and market segments. Products were marketed to restaurants, airlines, hotels, universities, hospitals, business offices, country clubs, and select retailers. In the airline industry, Starbucks coffee was served in flights United Airlines and United Airlines. Packets of Starbucks coffee along with coffee making equipment were made available in each room in Hyatt, Hilton, Sheraton, Radisson and Westin Hotels. Coffee service was also provided in several Wells Fargo banks in California. Foodservice distributors such as Sysco

McDonalds originally opened up as a barbecue restaurant in California with a large menu and drive-in service. By 1948 McDonalds made a few changes to the restaurant and cut the

"External factors influence a firm 's choice of direction and action and, ultimately, its organizational structure and internal processes. These factors, which constitute the external environment, can be divided into three interrelated subcategories: factors in the remote environment, factors in the industry environment, and factors in the operating environment… In combination, these factors form the basis of the opportunities and threats that a firm faces in its competitive environment," (Pearce & Robinson, 2004, p. 78). To create an experience unlike its competitors, Starbucks must constantly evaluate all areas of their business while capitalizing on economies of scale and eliminating redundancies.

Starbucks is an American company based in Seattle, Washington, that offers coffee products and café services throughout the world. The company was founded in 1971, and is now the largest coffeehouse company in the world. It now has a total of 23,132 stores in 65 countries and territories, including in the United States, China, Canada, Japan and United Kingdom. Starbucks sells high-quality whole bean coffees from different parts of the world along with other types of freshly brewed coffees, expresso beverages, premium teas, sodas and juices, pastries and confectionery, coffee-related accessories such as the Starbucks mugs, and coffee making equipment. The company sells its special products through its retail stores, warehouse club chains, office coffee distributors, hotels, mail-order catalogs, and online (“Starbucks Company Profile”, 2014).

1.Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Starbucks gave the customers what they wanted. They ensured that there were ample locations and endless amounts of stores (Ferrell & Hartline, 2014). Furthermore, they provided drive-through services at several locations to further cater to parents with children or those with other needs. Likewise, Starbucks implemented order confirmation screens to help manage accuracy of orders. In addition, Starbucks found it essential to find ways in which to connect with its customers through its products by providing an atmosphere infused with music, books, and movies. Moreover, Starbucks wants to continue to foster entertainment that further supports the foundation of the coffee experience that the many customers have come to expect and enjoy.

Starbucks is the worlds leading specialty coffee retailer. The company produces a wide range of beverages as well as various confections and pastries. With over 17,000 stores world wide one would have to wonder why a successful company like this would need to form a strategic plan. In this world there are no guarantees of success for businesses. Each company must be able to form a successful marketing strategy and must be able implement their plan effectively. In this highly competitive global environment the overarching

Starbucks has been considered the top provider of the finest coffee bean and coffee drinks in the world. Anyone who loves a good cup of coffee knows that Starbucks is the top choice. No matter where you are in the world, you will see an inviting Starbucks store with this amazing aroma of freshly roasted and brewed coffee, nicely lighted space, great seat lay-out, free wi-fi, and just a comfortable space to hang out. The baristas behind the green apron are wondering people delivering nothing but the best “Starbucks experience”. Over 4 decades of successful business, Starbucks has grown into a well-known brand in every household, not only in the North America, but even in Europe, Mediterranean, Middle East, and Asia, It has become so popular that its name does not even necessary to be printed in most of its products, and the Starbucks logo is what they all need. In this paper, I aim to discuss the company’s strategy behind its great success. Also, I will provide feedback as to how the company is operating in the Philippines [which is my home country].

As Mr. Todd Coffee requested, I will state the history of the Starbucks logo, the potential risk of logo redesign, and other branding successes and failures in detail through this summary report. To be more acceptable and popular, Starbucks has redesigned its logo five times since original image. To be more beneficial, the branding team of Starbucks plans to explore another logo update soon. Hence, I offer this report to help them to know the detailed information about logo redesign and to make the final decision on whether or not Starbucks should update its logo again.

An internationally recognized brand with over 16,800 locations worldwide and is valued at $5.23 Billion as of 2005 (source: cafemakers.com/brand_recognition.html) Prepared by Florence L [Fashion Marketing Critic]

When we make reference to weak points, it may be evaluated that Starbuck’s has affordable prices in supermarkets and also the truth that it only focuses on people more than 35 years old. Additionally, when the organization was established, the proprietors were living with the idea that they are the only people who can prepare fantastic coffee. As per Datamonitor (2011), Starbucks has been involved in different court proceedings, which taken overall provide a poor compliance function. For that reason in 2004, 2 of the company’s workers filled a lawsuit versus Starbucks telling that the organization moved into contradiction with the requirements of Fair Labor Standards Act or FLSA. While in October 2004, one more worker filled a lawsuit

The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars.

The first McDonalds was started by brothers Richard and Maurice McDonald, better known as Dick and Mac. The first McDonalds was opened in 1930 in San Bernardino, California. In 1948, McDonald closed down their successful carhop, they were closed down to make McDonalds a self-service operation. The lack of Jukebox, telephone and tables to sit at, this made McDonalds attract more families than teenagers. The most impressive aspect of McD’s was the quality that the food was created and the efficiency at which the employees worked at.