Media Consumption in Non-Western Countries The usage of media in Non-Western countries has been spreading as technology and social media have become the focus for most teenagers and young adults. Contrary to the assumption that Western countries are the only nations that have a population obsessed with media, statistics have shown that other developing countries are experiencing a significant increase in advanced technology usage such as using smartphones more frequently along with internet usage. For example, Non-Western countries dominate the list of the top five countries with the most internet users. “Social Media Marketing in Foreign Countries and Languages” states that “the top five countries with the highest proportion of …show more content…
Table 1a. Percentage of Internet and Social Media usage by age group in Non-Western countries From Table 1a, we can see that for internet access by age, the 18-29 age group dominates with the highest percentage for all the foreign countries. The highest percentage of internet access for the age group 18-29 is found in China, Argentina, and Russia with 92% of the survey participants in that age group being internet users. The lowest percentage of internet access for the age group 18-29 is found in the countries Uganda with 18% and Pakistan with 14%. For the second part of Table 1a, it is evident that the age group 18-29 also has the greatest percentage of people that use social networking sites. The highest percentage of social media usage for age group 18-29 is found in Russia with 89% and Argentina with 80%. The lowest percentage is found in, once again, Uganda with 12% and Pakistan with 6%. Table 1b. Percentage of Smartphone Ownership by age group in Non-Western Countries From Table 1b, the age group 18-29, once again, has the greatest percentage for people who possess a smartphone. China and Lebanon has largest percentage for the age group 18-29 with 69% and 62% respectively. Again, Uganda and Pakistan have the lowest percentage for the people in age group 18-29 that own smartphones with 7% and 5%
New innovations to technology have provided people easier and more frequent access to social media sites and apps. According to the Canadian Internet Registration Authority in 2014 social media was most commonly accessed via laptops, tablets and mobile phones. Social media is the number one thing Canadians do online. (CIRA, 2014). Every social media site posts the number of users that it has on a worldwide scale. Given this is a Canadian proposed study here are some statistics of Canadian social media use. According to a survey done by Canadian’s internet.com Business in 2015 about 56% use Facebook, 16% use instagram, 30% Linkedin and 25% use Twitter. (McKinnon, 2015)
Kristy L tells us that adolescents, college students, and those living in Asian countries are more susceptible to Internet addiction (IA)
The typical Latin American Internet user is a 26-year-old, middle-class man who has used the Internet for less than a year and whose favorite site for doing Web searches is Yahoo. At least, that is the conclusion of a study conducted by the advertising agency Nazca Saatchi & Saatchi Inc. The age of the average user shows that more young people are getting online in the region, since the average age in 1997 was 31 years old.
The following table clearly identifies different populations in the world and their respective and projected Internet use:
According to Kadie Regan of SocialMediaToday, Global Active Internet Users now totals near 3.175 Billion people. That is nearly half of the world’s population (7.357 Billion) on the internet (Kadie, 2015). As for Social Media, over 2.206 Billion of those active users are using some sort of social media. There are 3.734 Billion Unique Mobile Users. Of those 3.734 Billion, 1.925 Billion use their mobiles phones for Social
Ellison, Steinfield and Lampe identify that social networking sites are among the main use of internet today. According to the authors, social networking sites are among the social media platforms that facilitate interaction in the computer environment. The writers identify the main motives for using social networking sites, for example, Facebook. One of the benefits is that Facebook improves the quality of life both social and at workplaces. According to the writers, social media has become common in the society that a majority cannot remember previous life without them. Social networking sites have become popular among college students who find it as a major platform for social interaction.
Older individuals of Asian ethnicity are 1.79 times more likely to be using the internet (Green p 7.)
68% of young adults, age 18-21, visit social networking sites once per day or more;
The rapid growth of technology in our society has become more dominant than it was in the 17th and 18th century. Today, technology is used for almost everything in our day to day lives. But the most common usage of technology is for communication and industrialization. However, every good thing has its disadvantage if it is over used, and since technology has become very dominant, it is used by both young and older people but more predominant among the youth of the today. Even more, technology has brought about social networking such as Facebook, Twitter, my space, piazza.com, instagram, tango, and last but not the least texting. According to socialnetworking.procon.org, “47% of American adults used social networking sites like
At the time that the article was written, DiSalvo mentions that “adolescents and college students constitute about 40 percent of social-networking users, according to iStrategyLabs in Washington, D.C.” (DiSalvo p. 50). He follows
The statistics show that like with the rest of the world, the popularity of social networking is rapidly gaining momentum in Latin America. This is proven by the fact that Facebook claims that 19% of its users are in South America and that Brazil is home to the second largest number of Facebook users in the world second only the United States. The rapid growth of social media popularity in Latin America is further backed up by the statistic published by emoderation.com, which states that in 2013 there was a jump of 21% in the number of Internet users compared to 2012.
On the account that lower value indicates lower internet users, we converted the values by subtracting the quotient from 2. As a results, Japan achieved 78% of the ideal, China achieved 65% of the ideal, and Russia achieved 1.08% of the ideal. figure 4
certain networking sites, social media most often used by adults and a few interesting facts
On the other hand, the average age of Internet users in America is 42, while the average age for a non-frequent Internet user is 56 (European Travel Comission, 2012). In 2012, United States was ranked 28 of 211 in terms of Internet use in percentage of population, with 81 percent of its total population who are online (International Telecommunications Union, 2013).
Background Social networking is not new, but really a part of human culture ever since prehistory. However, social networking to the nth level, globally and through the Internet, is clearly a late-20th, early 21st century, phenomenon. Social networks are social structures in which there are ties between individuals. These individuals form clusters of like-minded interests, commonalities, and/or cultural communities. Modern social networking sites began to become extremely popular when two things happened: 1) there was a threshold of users who had the technology for reliable and regular access to the Internet, and; 2) when technology allowed for the speed and ease of use so that even younger users would have the ability to utilize these networks to evolve in their own relationships (Scott, 2000). Thus, it is not only the Internet that drives usage of these networks, but miniaturization of telecommunications technology, video, inexpensive access, international availability, and cultural acceptance. A logical outgrowth of this became social networking services, or online platforms that assist users in building networks or relations (Facebook, My Space, Twitter, etc.). These sites have become international in scope, and now attract more than (Boyd and Ellison, 2007). Japan, for instance, has a 78.4 per cent penetration of internet users, equivalent to about 99.2 million users. Of those users, about 51%, or almost 51 million people use social networks on a regular (multiple times