Unme Jeans Essay

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Eisen (2014) describes that wearing these clothes helps children meet friends without the fear of being left out or unwanted; walking down the halls with brand name items makes teens more confident in themselves:

In fact, according to Alex York in his article written for the website, Sprout Social, Social Media Demographics to Inform a Better Segmentation Strategy, “76% of adults use Facebook daily. 51% of adults use Instagram daily. 42% of adults use Twitter daily” (York). Everytime we log onto social media we are bombarded with many different view points on a variety of topics. Social media is constantly telling us how we should look, how we should eat, how our relationships should be, and much more.

They include blogs, micro-blogs, photo or video sharing services, and other user experiences. Common features of social media sites include profile pages, contact or friend lists, the ability to create and share user-generated content between users, commenting capabilities and the ability to either privately or publicly message (Mergel, 2013). Popular platforms include Facebook, Twitter, YouTube, LinkedIn, Snapchat, Instagram and Pinterest. Major platforms still experience growth, as evidenced by the continuing increase in users of Facebook and Twitter. Of all adults online in the United States, 72% are active on Facebook and 23% actively use Twitter (Duggan, 2015). This represents an increase usage from 2012 data indicating a 67% usage rate for Facebook and 16% for Twitter (Perrin, 2015). Further, a 2014 Pew Research report shows that 52% of all online adults use two or more social media sites, which is a significant jump from previous years (Duggan, Ellison, Lampe, Lenhart, & Madden,

They represent the quintessential hardware. For any occasion, whether formal or casual, they serve as the perfect accoutrement. Add a flirty blouse or a sports coat, some heels, a belt or maybe even their best companion - a t-shirt and you'll turn heads. What am I talking about? Your favorite pair of jeans, of course. Jeans have come a long way since the era of the bell bottoms (so glad I missed that!). Some are indeed still flared and bell-shaped to slip just-so over a pair of boots while with others it's all about the length and skimming the floor ever so slightly. Decades may come and go, the symbolic Age of Aquarius giving way to the chronological one, but consumers will always covet the perfect pair of jeans. Culturally, jeans have shaped

#1 fact: 57% percent of boomers may use social networking, but are also more unlikely to use them regularly, and value their privacy while being less likely to share pictures or personal information than younger people are (CNN, 2012).

Lenhart, A., Purcell, K., Smith, A., &Zickuhr, K. (2010). Social media and young adults. Pew

Social media is described, by the Merriam-Webster dictionary (2015), as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”. As few as 10 years ago the term social media was yet to be coined, but within that decade the use of these blogs, websites and sharing platforms has increased exponentially with no plateau in sight. From creating Instagram accounts for household pets, to sharing Halloween themed baking ideas over Pinterest, people today have access to social media outlets for almost everything. Today about 74% of people ages 18-65 use some form of a social networking site (Pew, 2014). Facebook takes the lead in social media usage with about 71% of those adults. LinkedIn and Pinterest are tied for second at 28% of users, 26% use Instagram, and Twitter falls last in the top 5 most used social medias with 23% of users (Pew, 2014). In September of 2013 the Pew Research Center measured that 90% of adults ages 18-29 used these social media outlets on a daily basis, which is an astonishing increase from the 9% that was measured in February 2005 (Pew, 2014). Due to the fact that young adults are increasingly involving themselves in these online platforms, it is very important to understand the long term and psychological effects (such as depression, social anxiety,

Foley needs to continue to integrate and move forward with both traditional and social media. Their target market seems to be moving away from traditional media, and UnME should focus on increasing its presence in social media. Simply, traditional media has a significant of clutter and customer retention of ads is low. Also, this medium is only one-way communication and there is lack of control over the information a customer receives. Further, many potential customers are less willing to have advertising disrupt their entertainment and have found various alternatives for skipping past and avoiding commercials.

In todays society, if there is money to made it will be. I find your take on young black males situation being marketable and sold back to them something to think about. For instance, baggy pants that sag was originated in prisons and jails. Inmates are given a set of prison or jail clothes that may or may not fit. Some may be too small, some may be too big; regardless of your true size that's what you were stuck with. If your pants were too big they hung off of you because belts are not issued in prison or jail. Same thing goes for when you are released. If you don't have your own cloths, you're stuck with what they give you. Today clothing lines like Sean John, purposely make these over sized pants and the consumers are overwhelmingly our

At the time that the article was written, DiSalvo mentions that “adolescents and college students constitute about 40 percent of social-networking users, according to iStrategyLabs in Washington, D.C.” (DiSalvo p. 50). He follows

The company Zynga, which was conceived in 2007 by founder Mark Pincus, became a top company in the social gaming world. At first, they partnered with Facebook to get their games noticed. Soon enough, over a billion of their users were playing fun and addicting games like Poker and Words With Friends. Zynga.org was also created to help donate in-game profits to various nonprofit organizations to help better the future of many individuals through gaming. Not only that, their employees would also donate to the charity of their desire. A company like this would seem to be one that would excel in the market place. However, in recent times, various external and internal factors have been undeniably affecting them.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Another study found that “88% of teens value social media because it helps them keep in touch with friends they don’t see often. They’re posting: 91% photos of themselves, 71% where they live and their name, 53% their email address, and 20% their cell phone number. 67% of teens use social media daily, 60% of boys, 75% of girls, 52% of 12-13 year olds, and 73% of 14-17 year olds. 95% of teens use the internet and 81% use social media sites.” (Lenhart, Amanda. Teens and Online Video. pewinterent.org). This information is important because it gives specific data on how teens use social media.

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.