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Media Impact On Social Media

Decent Essays
Social network sites lie at the locus of our contemporary digital media ecosystem. They capture a substantial share of our time and daily media attention, having seemingly colonised our everyday life. They are frequently at the forefront of news and popular culture content. They appear to have transfigured nearly every aspect of our sociality. And they have certainly inspired a great number of folk theories about their effects on society. In fact, the use of SNSs now constitutes the most popular Internet activity in many counties, including the UK.
Research studies have proffered many different views of the effects of SNSs on society. Some scholars have described SNSs as a transformative force that has come to dominate the zeitgeist of a generation, spawning new communities, where there were once just distributed individuals. Others have depicted SNSs as a risky technology that has blurred the boundaries of the private sphere, frequently and inadvertently exposing personal data to unintended audiences.
As such, writing a thesis on social media choice and commitment in a time when society and mass media appears to be oversaturated with SNSs was no easy task. On the one hand, any research findings are bound to be instantly compared to hardwired conventional wisdom and popular beliefs, which are oftentimes inaccurate since they are not backed up by any empirical evidence. On the other hand, the rapid technological change of social media makes research in this area a moving
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