Media Influences on Adolescent: Social Norms and Identity Essay

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Adolescence is a time where an individual’s sense of identity starts to emerge and a majority of their social norms are perceived. In this day and age, adolescents live in a world heavily submerged around media, which plays an important and habitual part of an adolescents' life. In a national survey conducted in 2009, adolescents on average spend more than 7.5 hours using some sort of media a day (Rideout, Foehr, Roberts, 2010). With this unprecedented access to the world, individuals are learning and connecting with many different people and ideas through the media (Brown & Bobkowsi, 2011). With different forms of media playing an influential part in an adolescents’ life, their perceived social norms may be seriously influenced. …show more content…

Research has greatly indicated and proven that media exposure has an impact on the normative perceptions of substance use and relationship behaviors among adolescents. Studies have shown that media content and patterns of usage are considerably related to adolescent perception of gender roles, romantic relationships, and sexual behavior. Repeated contact or subjection to sexualize subject matter on television or different forms of media has been related to individuals perceived normative gender roles (Herrett- Skjellum & Allen, 1996). Negative and socially impaired beliefs about relationships, for example such as ‘‘fate brings soul-mates together, disagreement is destructive to a relationship, partners should be able to sense each other’s thoughts and feelings’’ (Holmes, 2007). Also with persistent disclosure to sexually explicit content related with more positive attitudes or norms toward “uncommitted sexual exploration” as well (Brown and Bobkowski, 2011). Social media gives the impression that alcohol usage is normative among young individuals. Adolescents may develop a perceived social norm of alcohol use among peers of varying ages because ages of individuals on social networking sites vary greatly. In an experiment conducted by Dana M. Litt and Michelle L. Stock, they examined the roles and impact of social networking sites perceived social norms of alcohol usage of adolescents. Their results show

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