------------------------------------------------- ------------------------------------------------- DECLARATION ------------------------------------------------- ------------------------------------------------- Name: Whitney Anne O’Connor ------------------------------------------------- ------------------------------------------------- Student Number: 44130082 ------------------------------------------------- ------------------------------------------------- Module code: COM3702 ------------------------------------------------- ------------------------------------------------- Assignment Number: 01 ------------------------------------------------- ------------------------------------------------- Unique …show more content…
The consumers or audience have needs and wants. The influence these needs and wants have on media content is huge as these needs need to be met otherwise media will lose its customer base in a sense. 2. MEDIA MANAGEMENT AND MARKETS The life cycle of a product can be broken up into several stages; De Jong identified four main stages in his dynamic market theory (1989). The cycle and the stages making it up are generally seen as an indication of the profits generated by the product within a certain period of time. The stages De Jong identified are the introductory phase (when the product is first introduced to the market), the rapid growth/expansion phase, (when the product starts to break into the market), the maturity phase where sales increase rapidly and then begin to stabilise at some point, and lastly the stagnation phase which is characterised by a drop in sales. The iPad has a dynamic life cycle, in that in one way or another it can be plotted into the four stages. The introductory phase of the iPad is extremely important as it is the stage in which the product is initially promoted to enlighten the public as to what it is the product does and to perhaps allow the company manufacturing the iPad to get a sense of what the retail price will be. The duration of this phase depends on sale promotion and how long it will take for the product to become known within market circles. The competition at this stage isn’t present because the iPad
“Media cannot attract audiences; only content has the power to attract and engage an audience…Without great content, media re transient and perishable…The media are nothing more than a transient pipeline.” (p. 27)
Media plays a huge part in the lives of individuals in their regular activities in the society. Surely, it has impacted on how we see the world and ourselves. Numerous different sorts of media including television shows, radio, movies, advertisements, and daily papers are put on the web and random places. This paper investigates how the role of representation in media is important.
This paper will give a short history and descriptions of Apple’s I Pad minicomputer. It will also give factors that affect demand, supply, and equilibrium prices in the market. Issues that Apple faces that affect its competitiveness will also be addressed. Lastly, this paper will identify the long term profitability of the iPad including, price elasticity of demand, technological innovation, and cost structure.
Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating
The First Amendment states that “Congress shall not create laws that abridges the freedom of speech and the freedom of press (Cite).” The freedom of press is a constitutional protected right that allows individuals or media outlets the right to publish information without the government censoring the information or fear of being punished. This protected right is applicable to all forms of printed and broadcasted information, such as newspapers films, or television broadcasting.
It is not entirely clear whether the audience is rather passive by simply consuming the meaning produced by the media industry or co-creates it. Nonetheless, one should not underestimate the influence of the media.
America is very fortunate that the media censorship is not as controlling as it is in autocratic countries like, Russia, Iran, or China. These countries control it by eradicating critical news and building state media brands, but we are limited to what the Federal Communications Commission (FCC) allows to be broadcasted. I believe that the words we speak and media we are exposed to, should not be censored. Although some supporters of media censorship argue that the government has the right to choose what we see, a closer examination shows that media censorship proves to be unjust because the public should know what is occurring in the world, we're only exposed to half-truths, and hiding the truth hurts the interpretation of reality. Censoring
The media is a culture force that can not be avoided and gives us information on a vast variety of topics. It influences what we think, the way we act and helps us choose our purchases. The media not only provides us with the information, but it decides which information is important. What we see on television and the internet or what we hear on the radio is all chosen by the media. Media gives us the data that forms our opinions. It has taken away a lot of our individual qualities and so that we are much like sheep trying to imitate the media suggestions and losing our individuality and creativity. Advertising is a conspicuous
In my artistic work, I decided to pursue and address an issue that stands out to me because of its lack of media representation in America during an era where media is more obtainable than ever. The Israeli-Palestinian conflict is rarely reported in mainstream media in the United States. Instead, topics such as celebrity gossip dominate headlines and it’s tragic to me; the Kardashians are mentioned more in the news than West Bank or Gaza combined. The people in Palestine have no voice in America and yet America is the perpetrator of their injustice. How can we, as Americans, face our own mistakes if we aren’t even aware that we’re making them? We boast that “all men are created equal” when we tell Palestinians everyday that Israelis deserve
Media regulations currently regarding the control and diversity of Australian media are regulated by the Broadcasting Services Act 1992. This act places limits on the concentration of ownership of radio broadcasting licences, commercial television and newspapers. Australian media regulations go back to the 1930’s when the government started to issue radio licences and the 1950’s when TV licences where introduced. It wasn’t until the 1980’s that newspapers fell under government regulation too. The 1992 Act was designed and then again reformed in 2006 with the aim to “encourage diversity and quality of media services, controlling access to the market and the services that are offered”. Penned in a pre-internet era, these laws are outdated by
Although the media requires editorial freedom, but to ask are media laws necessary? Yes they are to an extent, because in the case of Canada’s cultural media and industries and cultural needs it can be said to be other wise. The media has turned from a cultural providing platform to a platform that only feeds on profit from big industries, media companies have noticed that the cultural needs do not satisfy the taste of there consumers so they there for refer to ways that can provide profit.
Comcast is a large cable and satellite television provider in the United States. The company has been plagued with internal weaknesses and external threats in recent years and is in desperate need of turning around its customer service department as quickly as possible. Aside from customer service, the way the television industry is marketed to is changing, Comcast has to stay on the cutting edge in price, product quality, flexibility of plans, and customer service. Comcast has many different areas of their business that need to be analyzed to see where they can invest time and monetary resources to improve the quality of their product and service to their customers.
The media regulation in the U.K. is more extensive compared to the U.S. Ofcom is an independent regulator and competition authority across television, radio etc. The PCC, also an independent body, deals with complaints from members of the public about editorial content of newspaper and magazines. The behavior of media is far more regulated in Britain compared to the U.S. In U.S. the views can complain about the content to individual media outlets but in Britain the complaints are published on various governmental website making it more visible. This means that the impact of government regulation is more evident in British media than in the American media.
The parameters of the term censorship have been changed and manipulated very much over the years. Television and movie ratings have become more lenient against violence and indiscretion because these things are now seen as entertainment. Is this appropriate for our youth? Should children be exposed to these images so early on? How does censorship in the media affect adolescents? Children are the future of our society and need to have some understanding of real world occurrences. Ultimately, censorship can only be determined by the parents. The media cannot filter every bit of controversial images. What rights does the media have in this situation? How are their First Amendment rights applied here? As an aspiring political science
Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of