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Media Policy and Regulation

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------------------------------------------------- ------------------------------------------------- DECLARATION ------------------------------------------------- ------------------------------------------------- Name: Whitney Anne O’Connor ------------------------------------------------- ------------------------------------------------- Student Number: 44130082 ------------------------------------------------- ------------------------------------------------- Module code: COM3702 ------------------------------------------------- ------------------------------------------------- Assignment Number: 01 ------------------------------------------------- ------------------------------------------------- Unique …show more content…

The consumers or audience have needs and wants. The influence these needs and wants have on media content is huge as these needs need to be met otherwise media will lose its customer base in a sense. 2. MEDIA MANAGEMENT AND MARKETS The life cycle of a product can be broken up into several stages; De Jong identified four main stages in his dynamic market theory (1989). The cycle and the stages making it up are generally seen as an indication of the profits generated by the product within a certain period of time. The stages De Jong identified are the introductory phase (when the product is first introduced to the market), the rapid growth/expansion phase, (when the product starts to break into the market), the maturity phase where sales increase rapidly and then begin to stabilise at some point, and lastly the stagnation phase which is characterised by a drop in sales. The iPad has a dynamic life cycle, in that in one way or another it can be plotted into the four stages. The introductory phase of the iPad is extremely important as it is the stage in which the product is initially promoted to enlighten the public as to what it is the product does and to perhaps allow the company manufacturing the iPad to get a sense of what the retail price will be. The duration of this phase depends on sale promotion and how long it will take for the product to become known within market circles. The competition at this stage isn’t present because the iPad

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