Judy Frank's Medi From Chaos To Clarity

| The term media convergence means coming together of two or more things. Such as two different types of equipment and tools for making and distributing news. Another term for this could be when “there is a flow of content across different multiple media platforms.” This could mean that people now have a say in creating and distributing out the things that want to know or hear. This media convergence has affected daily life in a significant way, it has brought many companies an

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

In “Worship At The Altar of Convergence”, Henry Jenkins discusses the concept of convergence, where both old and new media collide. Jenkins describes convergence as the flow of content between multiple media platforms, industries, and the migratory behaviour that is present throughout the media audience (2). He explains that convergence is a necessity because it describes technological, industrial, cultural and social changes that are present in our technological society. That being said, Jenkins analyzes the relation between media convergence, participatory culture, and collective intelligence.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Entertainment is the most addicting form of media that people enjoy viewing on their free time. Some people find entertainment to be either good or bad, depending on what the individual believes to be appropriate to watch. Most people derive amusement, fun, pleasure, and relaxation from the movies and TV shows we see in our daily lives. Whether it is a movie trailer we watch or an advertisement on TV or the way the companies market the material, the material overall can be encapsulating and attracting toward consumers. In most cases, the materials we watch can leave us feeling a certain way throughout the course of the day. As technology increases, the need for consumers increases from the wide majority of the publicity materials that are being

Last Tuesday, I attempted to unplug myself from the world of media and see how it affected my everyday life. After trying to disconnect myself from everything that involves media, I realized how much I rely on it to get me through each day. I was never this aware of its presence in today’s society until disconnecting myself. Without media to rely on, I found myself having to readjust my whole normal routine just to get through the day.

When Marshall McLuhan coined the phrase “the medium is the message” back in 1967, we were facing a very different society than we are today. His focus was of course on the mediums of the time: radio, newsprint and television. Mark Federman, a Chief Strategist for the McLuhan Program in Culture and Technology asserts in his article, What is the Meaning of the Medium is the Message? (2004), McLuhan was not speaking directly about the medium itself. His thought process went to a deeper level. Federman “note[s] that it is not the content or use of innovation, but the change in inter-personal dynamics that the innovation brings with it” that is the issue. In a world that we can now access hundreds of thousands of bits of information in milliseconds, we can certainly see a shift in media influence. Today we can actually watch events as they unfold, whether they are events for a greater good or events of horrific acts of terrorism, technology has enabled society to be omnipresent. Melody Thompson (2011) refers to Jaron Lanier in discussing how technology shapes our relationship to itself. She notes that Lanier believes technology imposes on us its own viewpoint and that shapes our decisions. In a world where we live with a 24 hour news cycle and news stations that can skew their reporting to send the message they want their viewers to hear, it is quite prophetic when Lanier states “it

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

The role of media has often been a subject of much debate, particularly in terms of its role in portraying and conveying truth to the target audience. Some argue upon its utility as a means to disseminate information and to rectify perceptions and facts in the minds of the viewers; while others squabble on the amount of misrepresentation which is often adopted by media as a means to project baseless arguments which lead to severe impact on the minds, especially those who are unlearned and uneducated. In today’s burgeoning era, the role of media still remains a largely disputed topic but fragmentation of media has become a broadly accepted and also, widely noticed phenomenon. Not only have new

“Media change does not necessarily result in equilibrium. It sometimes creates more than it destroys. Sometimes, it is the other way around. We must be careful in praising or condemning because the future may hold surprises for us” (Postman 29). Media critic Neil Postman published those words in 1985 in his book, Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Yet, as we find ourselves in 2015, his insight seems written for today. In our age where society is still elusively trying to grasp and figure out what place new media and technology hold within our lives, and where debating the merits and flaws of an increasingly technological society seems to be a hot-button issue, Postman had already commented on such

Media was just as ever-changing as the society it was taking place within. During this time, media was just beginning to become a nationwide phenomenon. In May of 1874, the “Imperial Press Law” decreed that there would be freedom of the press. This opened the door not only for more forms of media to be readily available, but also for media to now be interwoven with politics. Newspapers

It has been concluded that: “mediatisation and duality are ideas that co-exist… the media has become incorporated into the strategies of different organisations and at the same time it has also obtained the status as being an autonomous and separate body.” (Hjavard 2008) (Strombock & Dimitrova 2011). Hjarvard (2008) Stromback & Dimitrova (2011) and Stromback & Van Aelst (2013) have argued that the notion of mediatisation is: “characterised as the methodology by the media which is independent has amassed major

The media is a culture force that can not be avoided and gives us information on a vast variety of topics. It influences what we think, the way we act and helps us choose our purchases. The media not only provides us with the information, but it decides which information is important. What we see on television and the internet or what we hear on the radio is all chosen by the media. Media gives us the data that forms our opinions. It has taken away a lot of our individual qualities and so that we are much like sheep trying to imitate the media suggestions and losing our individuality and creativity. Advertising is a conspicuous

According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals

Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.