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Media Portrayal Of Women 's Roles And Responsibilities Essay

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For decades, media images have bombarded the minds of viewers. One of the images which has had a strong influence on society is that of women. Movie stars and actresses have inclined women to see their beauty and talent and encouraged them to follow in their footsteps. A strong desire to emulate talented individuals, in action and dress, has shaped strong beauty and role diversification in a short period of time. With the influx of women cast in ‘moving’ pictures and (later) television shows, the construction of inaccurate ideas concerning an “ideal” woman’s looks and responsibilities has emerged. Yet, women and young girls continue trying to emulate the roles and images they see on TV. American culture is saturated with messages in mass media and the effects are not always positive on society. The media portrayal of the “typical” American women’s roles and responsibilities has transformed the ideology of what a woman should be. A sociological definition of gender is a system of social practices creating and maintaining differences among people and organizing unequal relations because of differences. As Taylor Chapman puts it, “Mass media is especially harmful to women because it constructs negative perceptions of women and reinforces them on a daily basis” (2011). An examination of the historical images portrayed in the movie and television industries reveals an interesting representation of the “women” of an era and inequality in responsibilities. The representations of

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