Medium • A medium is a carrier and deliverer of advertisements. It is a broad general category of carries such as a Newspaper, T.V, Radio, Internet, Outdoor, Direct mail, etc Media vehicle • A specific medium for the transmission of an advertiser's message. • It is a specific carrier within a media category. So a Discovery would be the category of tv. Many a time a specific programs or section within a medium may be termed as a vehicle (e.g. Star TV, Times of India newspaper, Red fm) Media Vehicle Television Programme (Star TV) Print Publication (Times of India) Radio Programme (Red fm) Outdoor Site (Hajiali road) Internet Portal (Google) Media • Advertising media generally include TV, Radio, newspaper, magazine, …show more content…
Consequently, the large numbers previously achieved through mass-oriented programming dwindled and "narrowcasting" took hold. With narrowcasting the programmer or producer assumes that only a limited number of people or a specific demographic group will be interested in the subject matter of a program. In many ways, this is the essence of cable television's programming strategy. Following the format or characteristics of specialized magazines, a cable television program or channel may emphasize one subject or a few closely related subjects. For example, music television is presented on MTV (Music Television), or Channel V, CMM.ETC, CNN (Cable News Network) offers 24-hour news coverage; ESPN (Entertainment Sports Network) boasts an all sports format; and Star TV, Zee etc, covers the family entertainment segment. Other cable channels feature programming such as shopping, comedy, science-fiction, or programs aimed at specific ethnic or gender groups highly prized by specific advertisers NEW MEDIA Recent technological advances have increased the range of new media available to the advertisers to communicate with their prospects and the consumers. New media allows for far greater level of interactions between the advertiser and the receiver. The new media would include internet and short message service (SMS). New media is different from traditional media on a number of fronts, but the most important being the time that elapses between
There are numerous channels of different types of programming: educational, reality, and news reporting. Educational programming is beneficial in many ways. It helps children learn a variety of skills such as the alphabet, numbers, and manners. Reality TV programming is invasive . This type of programming promotes spreading rumors and nonsense about people in the world today. Invading the privacy of people is reality programming's biggest key to success. Everyone is always wanting to know about what other people are doing, who they are talking to, where they are going, and when and they will be somewhere. Celebrities are most likely the biggest victims of our ridiculing reality TV. Today, most people are interested in reality TV channels like Music TV, Entertainment TV and Abc networks. One can watch reality shows such as Cops, Trauma in the ER, and Keeping up with the Kardashians. Another programming is the news which is opinion based, depending on what one wants to see when he wants to see it. Multiple stories are broadcasted everyday with the latest news. The public has multiple channels to choose from when it comes to the news. Public interest is definitely important to television programming. Television gains its ratings from the public watching programming. Therefore, broadcasters make their living as to what interest the public on
Reality shows – the present of mass media on entertainment which make the big influence to American society. Everybody watched the same stuff, the same old movies, or the same reruns before the cable TV or Internet appeared. For example, the Simpson was a successful sitcom became an institution as important as the cult classic. They poured their shared pop culture experienced into the show. However, the character
Television holds an important part in most of our lives. From a young age, we spend countless hours sitting in front of a television set. Every year there are new shows created, and our favorite shows are renewed for another season. There are numerous programs to choose from. Television broadcasts are free, and there are also paid options for more diverse programming. We are fortunate enough to be able to spend on average a third of our leisure time watching television all from the comfort of our homes. Given the incredible reach that television has on our lives, we can say that television has a significant impact on our lives.
-Audience segmentation-division of a population into a more homogenous groups based on similarities in attitudes, beliefs and knowledge. This allows greater impact of the message.
For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.
Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating
When society thinks about the stereotypical American Family what comes to mind first? Is it a dynamic multiracial diverse family with four children a mother that works the hours all week, and the father that stays and home at takes care of the kids? Or is it the “Leave It to Beaver” stay at home mom, stereotypical family that could be argued as today’s “regular” family? Whether it’s the standard or the dynamic media has changed the way that this is viewed and it has almost helped to form what is today’s “modern” family. Television is one of today’s biggest sources of media and has the ability to reach the vast majority of the American Population, with approximately 115 million households having television sets (Nielson.com).
It is very important in business that individuals have lucrative methods of communication in order to convey important messages, and use these methods in order to interact with other businesses and the public. Methods of communication can also be commonly used to advertise and market, for example via the use of social networks which advertise to a wide range of individual, to through written posters which can be placed up in shop advertisements and on notice boards alike.
Television is no doubt playing a vital role in our lives. Today, almost every home has a television. One of the most popular genres of television programme is the reality TV. Ever since 1950s, Reality TV has evolved from radio game show and talent show to hidden camera show to dating show to documentary-style series. The genre now include unscripted dramas, makeover sagas, celebrity exposes, lifestyle-change shows, dating shows, talent show and just about any kind of possible competition. Now, reality shows are all over the peak viewing time slots on major networks and cable channels. In any night, you can watch “America’s Got Talent," "Dancing with the Stars," "Survivor," "American Idol," "The Amazing Race," "The
It is important to note the following when evaluating China’s media industry: Public service television is an essential service to the community and cohesion of democratic societies aimed at the production, publication and distribution of a set of radio and television channels airing the diverse and balanced for all audiences, covering all genres and designed to meet information needs, culture, education and entertainment of Chinese society, spread their identify and cultural diversity, promote the information society, promoting pluralism, participation and other constitutional values, ensuring access for significant social and political groups.
Part One: One-page essays will be drawn from the following questions 1. Providing specific examples of teleplays, explain the nature of the anthology television dramas of the 1940s and 1950s. Discuss at least four specific factors that contributed to the demise of this program type. What does the demise of this format suggest about program limitations and the influence of advertisers in commercial broadcast television? Ex. of teleplay : Marty in 1953 (butcher) by Paddy Chayefsky, Man Against Crime (independent
Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.
Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.
Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.
Channels Television is an Independent television station based in Lagos, Nigeria. The company licensed in June 1993 and allocated a radio frequency, Ultra High