Media and Mass Communications Development on a Healthy Mature Culture

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

We are living in information age, where quick access to all types of information is a way of life. People around the relay on media, for information related to politics, culture, sports, technology, economy and various other factors. Although media is applauded for its role in transforming our life by providing relevant and accurate information, there is increasing exasperation about current media practices. Many people believe that current media practices are not aligned with the objective of providing correct information to public. In doing so, media portrays a picture that is favorable to its own objective and may contradict the reality; consequently these practices are termed

Media has been an important influence in many cultures for centuries. It has a great impact on our day to day lives. Whether it’s movies, internet, television, or just a regular movie, the media is very influential. When looking at media from a sociological perspective it reflects our culture. It gives us a different perspective that influences our attitudes and sense of culture.

Parents play many significant roles in their child’s life, including teacher or guidance, playmate, disciplinarian, caregiver, and attachment figure (Benoit, 2004). However, the most important role for parents is as an attachment figure, which can predict the child’s later social and emotional outcome. The first six months, therefore, is the most crucial period for parents and infants to develop this connection. Many people often have mistaken attachment with bonding. Bonding is referring to physical contact, and in this case depended on skin-to-skin contact child during early infant years. This concept of bonding is not the same with the attachment theory, however, providing physical contact when an infant cry until they are calm may help with forming a secure base for a child. According to Diane Benoit, the attachment is where the child uses its caregiver as a secure base from which to explore and, when necessary, as a haven of safety and a source of comfort (Benoit, 2004).

In detail this paper will show how the media played an important role in the culture today. It will answer the questions What were the major developments in the evolution of mass media in the last century? It will also ask How did each development influence American culture? And What is ment by the term media convergence and how it affected everyday life?

In today’s society, media is present in our lives 24/7 allowing it to have a major influence on our culture in both positive and negative ways.

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.

In this day and age, mass media has become epidemic all around the world. It is one of the most useful essences of human life. Mass media has been evolving through the ancient periods. Even a brief history of media can leave one breathless. The power and speed of technology are humbling. The development of mass media has had a great influence on one’s life, both for the better and for worse. In general, mass media is a means of public communication reaching a large audience, therefore it is everywhere. The long-term exposure to the media has a tendency to influence how people behave and think about the world. It is essential to consider the pros and cons of mass media as it plays a ginormous role in shaping people’s ideas, and also a very prominent role in the lives of everyone. This essay will look at the global perspective, before moving on to discuss the influences of advertising, followed by an analysis of the changes due to peer pressure.

Media has become a powerful source of knowledge, and a great breakthrough in human history. Who can regret that media is a daily need in our lives. Media has the ability and control to adjust to all levels of knowledge in people. Media helps us to escape from our daily lives and our problems in times of stress. Thou Media as proved to be beneficial by educating, entertaining and informing us, it has also have its downfall, to cause many bad influences to the younger audience. Media has influenced us to conduct bad behavior, breed violence among teens and fear to the public, thus causing a lot of negative conflicts among ourselves. Television, Music, Internet, and more, are just some of the media exposure that needs to be censored and

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

The 21st century is often referred to as the digital age. Former ways of communicating ideas and communicating with each other are becoming obsolete as cyber culture takes over. For many of us the use of new technologies and social media sites have changed our way of life and has shaped how others view us on online platforms. Many view mass media and digital culture as a brilliant and successful phenomenon as it’s a product of the development of technology however to what extent is it impacting our lives and how we view the world, ourselves, and others?

Officials should increase the mass media sense of accountability, responsibility and their obligation to enforce impartial and noble values such as truth, honesty and so forth. Consumer mass media, especially those who are responsible as parents, teachers, political leaders and administrators should be more wise in the lead, guide, improve rationality, maturity and alertness and ability to choose to broadcast a more useful waching by children or those who are under their care. Mass media can also actually be a vehicle through various channels such as information technology, advanced Internet, multimedia and so on.