Media's Promotion of Consumerism

2347 WordsDec 5, 201010 Pages
Media’s Promotion of Consumerism Demian Estrada “The advertising industry spends $12 billion per year on ads targeted to children, bombarding young audiences with persuasive messages through media such as television and the Internet. The average child is exposed to more than 40,000 TV commercials a year, according to studies. And ads are reaching children through new media technologies and even in schools--with corporate-sponsored educational materials and product placements in students ' textbooks.” -American Psychological Association(APA) From the moment you wake up till the time you go to bed you are exposed to limitless types of marketing and advertisements from several sources. The persistence and the amount of such persuasive…show more content…
To explain this problematic issue the media entities have come up with some questions like; What do consumers need? Is it a real or false need? Can we come up with a common and definitive set of universal human needs? What is it that consumers really need? Is it perhaps in order to stay alive? These questions can lead to different answers that in essence come down to particular human behaviors. (Colin Campbell 282). One example of human behavior with regards to the food we eat is that most of the world’s population eats more that they really need to maintain proper nutrition and healthy lives. Another is shown in the types of vehicles we drive. Is it really necessary to drive a huge 4 wheel drive, fuel inefficient SUV around the city or on a commute to work? Furthermore, is it really necessary to have 50 pairs of shoes? In order to specify some one 's needs it is essential to have a comprehensive knowledge of that person’s background and ambitions and their needs and desires. The media is creating desires that we confuse with needs. (Colin Campbell 280-283). The most effective ads are ones that we don’t even recognize as advertisements. Like ads we see in television series, news, movies and even on clothing. We are manipulated quickly by common objects, characters, or ideas that are transformed into things that all Americans desire, hope for, fear, believe the most. (Jack Solomon). Sex never fails to catch the attention of everyone, and

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