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Menards E-Business Plan

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Menards e-Business Plan

Company Description Menards is a chain of home improvement stores in the Midwestern United States. Menards sells building materials, hardware, electrical, wall coverings, plumbing, housewares, floor coverings, cabinets, appliances and much more. Menards is a privately held franchise headquartered in Eau Claire, Wisconsin; the company has 252 stores in 12 states: Ohio, Michigan, Indiana, Illinois, Wisconsin, Minnesota, Iowa, Missouri, Nebraska, South Dakota, North Dakota and Wyoming. While the company does not release sales figures, it is believed to be the third largest home center chain in the United States behind The Home Depot and Lowe's. The trade publication Home Channel News …show more content…

The two most common reasons customers ask for assistance are for help locating a product or for additional information about a product. If these encounters are negative they will no doubt have an adverse impact on company image and bottom line. (www.jdpower.com) Opportunities that Menards have are they have been revamping its old stores to better compete with its rivals. The company is increasing its average store size to more than 220,000 square feet. It opened its largest store in Minnesota and is expanding from 30 to 40 stores in this region. This is larger than an average Home Depot store, which has 102,000 square feet of space. The company has also built two new distribution centers (Howell, 2004). Expansion and remodeling initiatives would improve the company’s competitive position in the home improvement market. Another opportunity for Menards is their testing of an online store for three special order categories: kitchen and bath; lighting and fans; and window treatments. According to CNN Money, online retail spending is up 4.7% from last year. Furthermore, in 2010 71% of online users are likely to shop over the internet as compared to 65% in 2005. Total retail sales will be largely influenced by the internet. The company’s online store would boost revenue growth. (Ellis, 2010) Menards main threat is their intense competition. The US home improvement industry is a

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