Merck vs Pfizer

7379 WordsNov 13, 201230 Pages
Evaluating Merck & Co., Inc vs. Pfizer, Inc. Amy Lan Lan Liu Connor Buestad Raghul Subramanian Natalia Cosa ACCT 831 March 16, 2011 Table of Contents: Part 1: History, Background and Core Business …...................................................................2 a. Merck & Co., Inc. ….............................................................................................................. 2 b. Pfizer, Inc. …........................................................................................................................... 2 c. Core Business…show more content…
The company operates four segments namely Pharmaceutical, Animal Health, Consumer Care, and Alliance segments (merck.com, 2012). Starting 2011, in order to drive future growth, Merck started focusing on reducing costs, making strategic investments in new product launches, and improving its research and development pipeline. Merck’s sales worldwide reached $48 billion in 2011, which was a 4% increase from 2010. With two drugs under review with the FDA, the company has 19 other drugs in the Phase III of development. b. Pfizer Inc.: History And Background Information Found by Charles Pfizer and Charles Erhart in 1849 Pfizer, Inc. is the largest pharmaceutical company in the world. Their main goal was to discover new drugs that would help improve the healthcare around the world. Both Pfizer and Erhart were born and raised in Germany before descending upon Brooklyn, New York, where Pfizer first opened its doors as a fine-chemicals business. The first product launched by Pfizer was used to intestinal worms, a disease that was prevalent in mid-19th century America (Pfizer.com, 2012). According to their website, in 1880, Pfizer shifted its focus to manufacturing citric acid which was the raw material for soft drink products such as Coca-Cola, Dr. Pepper, and Pepsi-Cola. In 1944, Pfizer succeeded in producing penicillin with was also called “the miracle drug.” By 1980,
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