Michael Porter's Industry Analysis: The Fast Food Industry

The kinds of restaurants that are included in the dining restaurants would be fast food or fancy restaurants. For example McDonalds, Jack in the box, subway, Chili’s etc… Any place you can

Harry Emerson Fosdick, an American clergyman, once said,“life consists not simply in what heredity and environment do to us but in what we make out of what they do to us,” (Fosdick). The impact heredity has on an individual will shape his or her actions and personality. In East of Eden, the author, John Steinbeck, brilliantly portrays the idea that heredity doesn’t allow a person to choose his or her own path through two families: the Hamiltons and the Trasks. The Hamilton family are gentle, caring, and have altruism from their heads down to their toes. The Hamiltons are headed by Samuel, a gentleman whose amiable personality gives him the respect of anybody who has ever met him; pieces of his personality are

Quick service or fast food restaurants were excluded. Note that although CEC Entertainment and Red Robin were labeled as ‘Quick service’ in the case, we consider these restaurants to be in the ‘casual dining’ and ‘family restaurant’ category and consider them to be quite similar to Cracker Barrel. As such they were included in the peer group.

This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.

Porter 's five forces framework assesses the competitive pressures a company faces within the industry. The five forces of competitive pressure include: competition from rival sellers, competition from potential new entrants to the industry, competition from producers of substitute products, supplier bargaining power and customer bargaining power. The model helps us determine the strength of competitive pressures and profitability of an industry. [3]

Porter's Five Forces is a simple but powerful tool that consist of 5 different forces to understand the competitiveness of your business environment, and for identifying your strategy's potential profitability. The five forces are degree of rivalry, threat of entry, threat of substitutions, buyer power, and supplier power. Each force is helpful in their own way to get to know your rivals a lot better and get to know what can happen in your market.

The United Nations Children's Fund (UNICEF) is an international organization present in 190 countries (Unicef, n.d.). It is an agency focused on the area of maternal and child health. Recently, the organization is providing fresh water and food for mothers and children, education for mothers and girls, and immunization programs for children (Unicef, n.d.). The advantages for this program are the benefits to the education and health of the women and children, but the disadvantages are ability to retrieve funds all the time, and providing care to everyone. They have to have a focused topic, like they do, in order to start to care for the population. There are many issues in the third world countries that go beyond the abilities of one organization,

This essay will use the Porter’s five forces to analyse the supermarket industry in the US, and I will make a decision on whether the US supermarket industry is attractiveness based on its overall profitability level.

The Porter Five forces analysis helps the marketer to contrast a competitive environment. Porter’s five forces model is comprised of following five completive forces:

Porter's fifth force that Porter describes is current rivalry among existing firms. In the specialty eateries industry,

The fast food industry is a ‘red ocean’ as it is already well defined where rivalry is intense. It is also a perfectly competitive industry as the barriers to entry are low and there are many rivals

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

Porter’s five forces analysis is a tool is useful for us to analyse the threat of competition in an industry. Porter believed that the industries were influenced by five forces; competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and the threat of substitutes. Analysing these areas can allow you to see attractiveness of the market and find a competitive advantage.

The Porter`s five forces are threats of new entrants, the bargaining power of buyers ,product substitution and intensity of rival of rival among competitors .These forces measure the competitiveness of the market and also helps the company to identify strategies to use to penetrate such and gain market share.