Mission And Target Market Of Rite Aid Pharmacy

4505 Words Jun 22nd, 2015 19 Pages
Contents
Introduction 1
Key Personnel 1
Financial Overview 2
Mission and Target Market 3
Competitive Strategy 4
Retail Mix 7
Industry Analysis 8
Competitors 10
Customer Demographics 11
Swot Analysis 13
Summary 15

Introduction Being involved in the US retail drugstore industry, Rite Aid Pharmacy is the third largest drugstore chain, when comparing number of stores and revenue, in the United States. Operating around 4,623 stores in 31 states, with majority of their store placement located on the East and West Coasts, with their corporate headquarters located at 30 Hunter Lane, Camp Hill PA, 17011. Founded by Alex Grass in 1962, then incorporated in 1968, Rite Aid has been involved in a highly competitive market, where continuous improvement and evolution is needed to maintain a key position.
Key Personnel

Some of the key players and management roles of this company starts with Chairman and Chief Executive Officer, John T. Standley. Recently becoming Chairman of the Board of the Company in 2012, Standley has been with the company since 1999. Before his time at Rite Aid, Standley served as CEO of Pathmark Stores, a supermarket chain in the United States.
Another key individual, Ken Martindale, holds the position of President and Chief Operating Officer of Rite Aid Corporation. Martindale also was an employee of Pathmark stores, before joining the Rite Aid team in 2008. Martindale started his current role in 2013, when he was promoted from Senior Executive Vice President…
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