Mission And Vision Of Nike And Adidas

1992 Words8 Pages
Executive Summary This report fulfills the purpose of learning the vision, mission, CSR and stakeholders of two multinational sports utility manufacturing Companies, Nike and Adidas. In this report, we will be learning what their goals are, mission and vision of Nike and Adidas, how they have implemented these into their company process, how their policy is different. We will also be studying different strategies and different stakeholders they focus on to maintain their respective company’s sustainability. Nike and Adidas both specialize in footwear, apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the market challenger. They both are giants in this business sector. Where, Nike mainly focuses on every possible market segment. Adidas focuses mainly on the sports branding and promotion. Therefore, there is difference in sales of both of them. Adidas has also started to focus on the other segment customer, but it is still dedicated on sportsperson of different type of games. In this report, we will be studying the objectives and vision of companies and how they have tried to implement it in their business model. Introduction Nike, originally created by Phil Knight and Bill Bowerman, is now considered as the market leader for the manufacturing of sportswear and accessories. Bringing inspiration and innovation to every athlete is recognized as Nike mission. Nike believes that if you possess a body then you are an

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