Mission, Vision And Values Essay

1606 WordsNov 23, 20167 Pages
Mission, vision and values Amazon’s vision statement is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” (Lawrence). This vision statement underscores the organization 's position as the world 's best e-commerce company of the main objectives. Amazon 's vision statement emphasizes the following components or features: global wide, customer priorities, and the widest selection of products. The “Global Wide” component of Amazon 's vision statement is about international leadership in the e-business marketplace. For example, in declaring “Earth” as a market, the company shows that its goal is to continue to expand on a global scale. Therefore, the corresponding strategic goal is global expansion, especially through market penetration and market development. The Customer Priorities section of the Amazon Vision Statement states that the company sees customers as the most important stakeholder groups in the online retail business. In addition, the vision statement shows that the company continues to expand its product mix, according to Amazon 's marketing mix approach. Amazon’s mission statement is as follows: “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.” (Lawrence). This mission statement promises an attractive e-commerce service to meet customer needs. The following components or features can be identified in the Amazon mission
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