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Mktg Exam 1

Decent Essays

PSU MKTG 301 Test #1 Spring 2012

True/False
Indicate whether the statement is true or false.

1. Sara Lee Industries spent considerable money and time developing crustless bread. Prior to the introduction, the company had not conducted market research among its customers, but it was confident that its science and technology department had produced a successful new product. Based on this example, Sara Lee is a good example of a production oriented company.
TRUE

2. While most marketing organizations rely on various forms of promotion to succeed, sales oriented organizations make the most effective use of their entire marketing mix. FALSE

3. The company’s objective is to spend ten percent of this fiscal year’s sales revenue on …show more content…

FALSE

22. Having a global vision means management recognizes and reacts to international marketing opportunities, is aware of threats from foreign competitors in all markets, and effectively utilizes international distribution networks. TRUE

23. The US government limits the amount of sugarcane that is imported into the country. This is an example of a tariff. FALSE

24. The US government prohibits the importation of Havana cigars. Because of political differences with Cuba. This is an example of an import quota. FALSE 25. To protect its local vodka industry, Russia allows foreign manufacturers to have only one percent of the Russian vodka market. Russia uses quotas to control foreign competition.
TRUE

Multiple Choice
Identify the choice that best completes the statement or answers the question.

26. Life is good® no longer encloses its apparel in individual poly bags when shipping to customers because the management feels it harms the environment. This is an example of orientation. Social Marketing

27. Life is good® developed the “Good Karma” line of environmentally friendly 100% organic cotton apparel. The production of the “Good Karma” line would be consistent with a orientation. Social Marketing

28. A retail lighting outlet that wishes to offer customer value should: charge $300 for lighting instead of the inflated price of $1,000 charged by others

29. Which of the following measures would be the best indicator of

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