PSU MKTG 301 Test #1 Spring 2012
True/False
Indicate whether the statement is true or false.
1. Sara Lee Industries spent considerable money and time developing crustless bread. Prior to the introduction, the company had not conducted market research among its customers, but it was confident that its science and technology department had produced a successful new product. Based on this example, Sara Lee is a good example of a production oriented company.
TRUE
2. While most marketing organizations rely on various forms of promotion to succeed, sales oriented organizations make the most effective use of their entire marketing mix. FALSE
3. The company’s objective is to spend ten percent of this fiscal year’s sales revenue on
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FALSE
22. Having a global vision means management recognizes and reacts to international marketing opportunities, is aware of threats from foreign competitors in all markets, and effectively utilizes international distribution networks. TRUE
23. The US government limits the amount of sugarcane that is imported into the country. This is an example of a tariff. FALSE
24. The US government prohibits the importation of Havana cigars. Because of political differences with Cuba. This is an example of an import quota. FALSE 25. To protect its local vodka industry, Russia allows foreign manufacturers to have only one percent of the Russian vodka market. Russia uses quotas to control foreign competition.
TRUE
Multiple Choice
Identify the choice that best completes the statement or answers the question.
26. Life is good® no longer encloses its apparel in individual poly bags when shipping to customers because the management feels it harms the environment. This is an example of orientation. Social Marketing
27. Life is good® developed the “Good Karma” line of environmentally friendly 100% organic cotton apparel. The production of the “Good Karma” line would be consistent with a orientation. Social Marketing
28. A retail lighting outlet that wishes to offer customer value should: charge $300 for lighting instead of the inflated price of $1,000 charged by others
29. Which of the following measures would be the best indicator of
3) Jen operates Jen’s Fruits & Vegetables, a small market stocked entirely with produce grown on her adjacent farm. Under what clause of the Constitution can the federal government regulate Jen’s activities? What is Jen’s best argument against federal regulation of her farm and business? 4) Blizzard Entertainment,
B. Restate thesis/ There has been a large increase in the smuggling of contraband, such as drugs, and firearms, into the U.S, and violence spilling onto our border cities due to the drug wars between the drug cartels in Mexico.
4. How does an entrepreneur decide whether to supply a good? Will entrepreneurs continue to supply a good or service if consumers are unwilling to pay a price sufficient to cover the per-unit cost?
Robert Swan once said “the greatest threat to our planet is the belief that someone else will save it.” Two companies that understand this concept are Patagonia and Nike. How they address these issues regarding sustainable business practice vary, however. Both have made it their mission to deliver excellence and make the best quality products within their industries, Patagonia focussing more on outdoor active wear, while Nike is more sports oriented. Part of this process has been developing products from sustainable sources. Patagonia, for example, actively took a stand against chemical intensive cotton in 1994, and has since switched to less harmful means of organic cotton within all their cotton-based products. They are even going the extra
Outline your marketing strategy, mission and goals. Include financial highlights such as sales and revenue forecasts, projected growth and market share, and expected profitability. Briefly reference the current market situation as it relates to your product/service and company and outlines the opportunity. Point out key success factors and/or major pitfalls you plan to avoid. Reference major actions, changes or trends you anticipate over the next three years, and how these will impact your marketing strategy.
**c. If there is a conflict between a state statute and a federal statute, the federal statute
b. Look at the Tariff Chart on page A57 of the Appendix. At their peak in 1828, tariff duties on imported goods amounted to 60 percent of their value. In 1996, that tariff rate amounted to only about 5 percent. The authors say
The Final Exam includes six questions to be answered. The first one is to develop a comprehensive case analysis of Cerner Corp using your personal knowledge of information you have learned in the class relative to the marketing and the six core outcomes presented in the syllabus and listed below:
Paired comparisons may be from one individual – before and after samples - or from different individuals who have been matched for some characteristic, e.g. sex, age, height etc. In this question, we are looking at “healthcare workers”. The needle-stick observations of healthcare workers share a link that makes them similar to one another and allows the researcher to “compare” needle-stick injuries in various settings, e.g. “all healthcare facilities” including in community and tertiary-care hospitals.
I selected the Louisville Cardinals’ to discus this week for my week two assignment. This was Louisville’s fourth conference change since 1996.Louisville join the Conference U.S.A that year and was not welcome by its other conference colleagues, because the men’s basketball team was on probation by the NCAA. The Louisville program was also apart of a 60 minutes investigation, their home football games were being played in a minor league baseball stadium and their school has some serious Title IX issues according to Murphy, B (2014, July 1). Despite all of the surrounding issues Louisville went on to become successful on the field and basketball courts, they join the Big East conference and made their brand very attractive.
1) What are the four variables of the marketing mix? Who controls the marketing mix variables? Explain briefly.
Current funds allocated to advertising and sales promotion is 3% of net sales ($80,000,000) = $360,000
a. Assuming the most current operational cost levels, what sales must it generate to recoup the above investment?
III. Yet there is a country that not only practices these policies, but also has had huge success in doing so.
Their stores were also designed with the environment in mind, even though there had been no directive to do so from the executive level. These initiatives, as well as their more environmentally friendly manufacturing practices, such as using rail for shipments instead of trucks were, very much in line with the company’s corporate philosophy and culture.