Mm575 Adverting Critique

Using the internet to advertise is a relatively new phenomenon. Many businesses are moving away, or have moved away from traditional advertising, where viewers see a thirty-second ad on television during prime time or during a sporting event. Advertisers find this costly and the Ads do not reach as large an audience in a convenient time as advertising on the Web does.

The advertisement is uniquely made. For starters, the words used, are in a font that is readable. The text consists of the colors yellow and white. Larger font is used on

It has a lot of advantages that traditional advertising doesn’t. This form of advertising gives such wide possibilities such as: video advertising, advertising on social networks, mobile advertising, e-mail advertising, banner advertising, and Google Search advertising to name a few. Although internet and television are the top two sources of advertisement, it illustrated in the course readings how “Daily and weekly newspapers continue to dominate local advertising. Marketers can easily tailor newspaper advertising to local tastes and preferences. Advertisers can also coordinate advertisements with other promotional efforts such as discount coupons from supermarkets and one-day sales at department stores.” Considering all of this information, the objective of advertising is to increase your profit by increasing your sales.

I have to admit that some of the businesses concentrate more about their profit without considering consumers’ benefit and safety. It makes some sense for those who don’t trust the advertisement. However, if you live in well-developed country like U.S, U.K, Australia, Singapore, and some others, you will not need to worry too much about advertisement. Because the government in these countries has been doing a good job to protect consumers by setting up many rules and regulations for businesses. Whichever business don’t obey the rules, they will have to pay for heavy fine, or even have to shut out their companies. Advertisement is one of the most potential industries, which provides benefit not only for consumers, but also for job replacements. Advertising people are proud to serve customers with their profession and responsibilities.

ads are as bight and bubbly as their office building which is covered in bold colors and fun

Everywhere a person looks, they will see some type of advertisement. Fliers, posters, billboards, commercials, and magazines, humans are constantly bombarded with ads of all types each and every day. Every advertisement aims to inform the consumers about the existence of a specific product or service. Advertisers use two ways to inform consumers of their products or services, and they are a cognitive approach or an emotional approach. What approach they take is completely up to the company, but what all advertisements seek to do is carry out and communicate a certain message to society. This message is associated with the marketing objective of the sponsor, and most of the time that objective is to affect the consumers purchasing decision.

Kindle has been one of the most successful product by Amazon. The name Kindle came from the meaning of “light a fire”.The branding consultants Michael Cronan and Karin Hibma who suggested the name felt this was an apt metaphor for reading and intellectual excitement. The Amazon Kindle is a tablet that allows users to shop for, download, browse, and read eBooks, Magazine, newspapers and other digital media via wireless networking. Sales of Kindle and eBooks comprise about 10% of Amazon’s total sales in the year 2012. Kindle and the Ebook has became Amazon’s major drive for growth. There is no doubt that when the first Kindle was introduced to the market on September 19, 2007, it was the only of its kind. The product was priced at US$399,

Google advertising helps advertisers meet many objectives. When selling AdWords, advertisers should determine customers’ challenges and goals in advance. This helps advertisers sell a Google advertising program that will meet their objectives and ensure success.

What type of advertising is being used? What is the frequency and durability of the ad?

This type of advertising uses keywords to trigger ads. Typically, advertisers select a set of keywords related to the product or service they wish to advertise. The ads are then

In our futuristic society you are surrounded by advertisements of all kinds. It's almost impossible to get on your phone, tablet, or computer and not see one. Everyone is a target of it and everyone is influenced by it. Advertisements are used by businesses to persuade individuals to purchase a product or service. Most advertisements that we receive we ignore, but others we pay attention to and sometimes even pursue. They can be a great tool to help connect the consumer with the service provider. However, they can also be a annoyance and sometimes

Ads are made to grab a certain audience and make that audience relate to the specific ad or make them want to go out and purchase the product that is being promoted. Many ads are trying to sell specific items; but if a person really analyses the ad, the company is selling or promoting more than one item.

In recent years, advertisements have become much more pervasive in our lives. From website to TV, from billboards to posters, and from magazines to newspapers, nowadays, it is almost impossible to go anywhere without seeing an advertisement. As such, it is important to know about how exactly they can affect us and our society. Advertisements have now become an integral part of our daily routine; they help to support our favorite services and work to promote economic growth. That being said, advertisements also regularly spreads false information and promotes dangerous activities. The issue of the benefits of advertising has become a very controversial topic indeed.

Amazon’s pure-play (virtual) business which operates on the internet only without a physical store has used the Wireless Fidelity (Wi-Fi) to revamp the book-selling industry which allows customers to connect to the World Wide Web to purchase all type of books such as: kindle e-books, new or used textbooks, audio books, and magazines. Amazon has created a home shopping network that allows customers to make purchases without leaving there home view

Thanks to little mechanisms called "cookies" the ads you see on the Internet site become personalized. These cookies tell a database sites to which you have previously logged on. In a fraction of a second you receive personal advertising that you never would have seen in a print ad. Entrepreneur does the same thing. You are receiving advertising that fits your wants and needs and all at a fraction of the cost to advertisers (who generally pay about 1 cent per hit).