Advertising Guitars with Suicide and Sex

Advertising appeals to emotions, rather than reason. Most ads try to attract your interest or stimulate your desire by either scaring you into doing something or appeal to your emotions by tying a product to your “happiness or well-being”. Successful ads also use compelling visuals to entice the audience into action. Many also use celebrities because research shows we are more likely to associate truthfulness with a known celebrity figure.

What seems to be the most attentive layout of the ad is the rock star side of the man in the image. The rock star has long black hair, black makeup around his eyes, no shirt, lipstick kiss prints all over his body, stud necklace and bracelets, as well as a huge fictional guitar with three necks on it. One of the necks is a normal six string guitar, the second is a twelve string guitar, and the most unbelievable of the three is a saxophone. Hanging on one of the necks of the guitar is a girl’s bra. This part of the advertisement is the most important to the value and attraction of the ad. Since the ad is in a pop/rock culture magazine, this would be an obvious attention getter that would stop many of the readers of this magazine.

The purpose of advertisements and commercials is to attract possible buyers into thinking the product is a necessity, rather than a luxury. In order to pursue this goal, the ad must somehow connect with the possible buyer. According to Jib Fowles from “Advertising: 15 Basic Appeals”

The advertisement featured soft-core pictures of sweaty, barely clothed models in suggestive positions, with the slogan overlaid in red. The campaign sexualized both women and men, in whom the women have their stomachs and cleavage showing, and the men shirtless with their muscles accentuated by sweat. Controversial as this campaign may be, it speaks some truth; sex really does sell. Most of the time, people have to prostitute themselves – through appearance, not action – to sell a project, or to gain recognition by

This ad is multidimensional in the way that it demeans women. The first layer is equating the women with inanimate objects. The women are being scaled down to the size of beer bottles as though they were barbie dolls, meant to be played with and molded by the hands of the viewer. The model lays with her legs spread and her chest pushed out in a hypersexualized submissive pose. She looks up at the viewer with a coy smile. Ads like these are meant to sell to an adult male audience. They are made by men with the intention of making money and the understanding that if you offer a typical American male the idea of sex with a physically attractive woman and equate that to a product, he will buy almost anything. This type of imagery also affects how women feel that they should act. Viewing images of women as sex objects in these submissive poses causes women to feel that they are only valuable if they fit the ideals put in place by the heterosexual male gaze.

Advertisement Rhetorical Analysis Evan Williams Kentucky Straight Bourbon Whiskey Ad With the advent of the digital platform age, advertisements never cease to be made and placed all over. They pop in the screens we daily watch, siren in the radios we listen to and elegantly persist in print media as they do in magazines. They flood all programs and there is no point one will say they will escape them (Labrador, pg.43). Advertisements or ads have tied target audiences to whom the ad designers are meant to reach out consequently making sales. The advertisers in this multibillion dollar industry study the possible ways in which they will lure or attract the intended or targeted persons to purchase the advertised commodities (Labrador, pg.46-47).

It's September, Football season already started. By the time Super Bowl comes,there are going to be hundreds of new ads in the TV. Every Time we turn on our tv or watch youtube videos we always end up seeing ads about variety of things; from Cars, watches, clothes, perfume to household materials. Does these ads really promote what they want to sell or something else? Unfortunately yes, ads sell more than the great deals of products. They sell value, success, popularity, love and sexuality but most importantly they influence us in everyday’s life.

The general idea in any advertisement is to try and increase the sale and popularity of a product. I have probably seen the Farmers Union ad a thousand

Today, every media consumer is ‘’exposed to sexual imagery in advertising. Sex’s use and misuse is constantly before everyone and elicit strong criticism’’ (Richmond & Hartman p.53). As anyone can notice, the use of sex in the media has been happening for several decades and the reason for it is simply because it works. Advertisements that are ‘’naturally sexy’’ tend to be remembered more often than ads that are not. Regarding this fact, the question arising is how ethical is it to use sex appeals in advertisements. In other words, should sex be used as a tool for advertisement? Advertising draws people in and them into buying things based on how the ads make them feel. It is not always fair to assume that everyone knows what the advertisers are doing. This paper will discuss whether sex sells by defining it at first, when and where sexual appeals are used in ads, who is the primary focus in advertising, and the ethical dilemma of using appeals in advertising. But to be more concise about the subject, this paper will be firstly looking at a case study.

Businesses today rely on advertisements to help get the product they are selling more known, convince consumers to purchase the product, and to gain money. Whether you are watching T.V., listening to the radio, scrolling through on the internet, or reading a magazine, there will be advertisements. Businesses have started using ads in different ways, to add certain appeals and ideas. Most enterprises will add an emotional, logical, and ethical appeal to their ads to lure people in.

In the ad, there is a well dressed female sitting at a table and breastfeeding two children. The location this female is in is a restaurant of high class and a bunch of wealthy people. The female can be seen as confident, based on the way she holds her head up and she does not care about breastfeeding public. The demeanor of this woman can also send out a message. The woman has her makeup precisely put on, hair nicely put together, and a very bold red lipstick. To the viewer, it seems that this woman takes care of herself and cares about her appearance. The symbolic message, that is sent out through the appearance of this woman, is that women have to be well-dressed in order to be attractive. In the ad, you do not see a blemish on the female and makeup is used to highlight her face. The red lipstick plays a huge part in the appearance of the female. The color red is often associated with love, anger, and most importantly seduction. Having the woman wear a dark red lipstick, suggests that women are meant to be attractive and often sexualized. In Men’s Men and Women’s Women by Steve Craig claims, “the woman does appear in this commercial is important. She is nothing more that an anonymous object of desire… but her presence both affirms the heterosexuality of the group while at the same time hinting that attaining sexual fulfillment.” Craig is speaking about commercials that target

There’s a common saying that “sex sells”, which turns out to be true according to pop culture. However, it’s not just a sexual appeal that is shown, it’s also a fantasy of sexual abuse. “Sex in advertising is the use of sexually provocative or erotic imagery that is designed to arouse a certain group of people” (Suggett). Advertisers are manipulating the human desires to make their products sell. It’s products that sell, are products that can capture anyone’s attention. One of the most helpful approaches is sex of course, which can capture anyone’s attention. The downside of using sexual imagery in advertisements is that it is generally going to come across sexism. In American popular culture, advertisers continue to grab our attention to their brand through sexual abuse; making it seem like a normality in our society.

Not all advertisers do such a great job at taking their point across in an ad. Sometimes there are those ads that you can stare at endlessly, trying to figure out what it is trying to persuade you of buying, but you never understand

The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60. The advert seeks to get a cheap laugh from the target audience with the image of the woman in a sexual pose and the picture of the beer. The ad promotes the idea that beer is the most

The role of advertisements are simply created to conform the assumptions about the people who are either viewing or going to purchase the product which is seen in the ad. Advertisers know that specific ads are more or less appealing to a certain social class, hoping that their product will successfully land in front of the eyes of their ideal consumer, who will then be motivated to purchase what is seen in the ad.