mHarshal Sangani
ID 109-00-4388
Midterm Exam.
1. Explain the “basic” structure of key word advertising and discuss how companies evaluate and select optimum keywords and phrases to maximize web traffic.
Key word advertising: - Keyword advertising refers to a variety of techniques that associate advertisements with particular terms on websites. The most common form is exemplified by Google Ad Words and Yahoo sponsored search which display ads alongside search engine results. Most ads are composed entirely of text while some may include graphics.
This type of advertising uses keywords to trigger ads. Typically, advertisers select a set of keywords related to the product or service they wish to advertise. The ads are then
…show more content…
Multiple Choice Questions
1. Which of the following is NOT an example of an Internet marketing tool?
a) political website
b) online product launch
c) celebrity endorsement
d) email poll of Major League Baseball fans
ANSWER _____C____
2. A key factor in the success of keyword advertising is:
a) cost
b) appearance
c) relevance
d) speed
ANSWER ____C____
3. Moore’s Law describes which of these powerful forces in modern society?
a) demand for new technology
b) falling cost of digital technology
c) emergence of technology in popular culture
d) use of new technologies in marketing strategies
ANSWER ____B____
4. Which of the following is considered to be among the fastest growing areas of online influence: a) Keyword advertisements
b) Banner advertisements
c) Weblogs
d) Search engines
ANSWER _____B____
5. Which of the following is NOT a strong indicator of at-home Internet access?
a) religion
b) geography
c) income
d) education
ANSWER__A______
6. For regular Internet users, which of the following is true?
a) online use drops over time
b) exploratory searches drop over time
c) participation in e-commerce drops over time
d) email volume drops over time
ANSWER __B______
7. Retention spending by a business can influence a
Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that
Advertising – Advertising is a form of promotion; there are various methods firms use, such as: T.V adverts, radio ads, billboards around town, leaflets given out in the street e.t.c. It’s the way firms get the knowledge that their product is around out there.
In order to describe the most influential internet activities it would be correct to describe internet advertisement. There are a lot of ads we observe each day: streets, billboards, shopping malls, TV and etc. Internet space is overcrowded with any kind of ads. The main important aspect of internet space is that internet is “the best friend” of contemporary people and it’s important to mention that customer is able to access the good immediately and buy it. Internet space gives much more information on personality of customer and provides the most seductive offer within whole database. (Kim, L.,2010, Sept. 15)
Other paintings of guinguettes, such as “Elena et Les Hommes” by Renoir, provide a sense of light-hearted summer days. We want to replicate this feeling in accordance with Marcel’s original restaurant concept by incorporating all of the definitions of a guinguette.
Google’s Adwords service is running during the process of searching, and displays two types of search results: ‘organic search results’, the links displayed by Google by relevance to the search term; and ‘sponsored links’, which are the advertisements paid from customers of this service, usually business operations.
Advertisements: this is a common way of advertising that has many forms. It could be billboards, magazine posters in magazines or newspapers to mention a few.
Ads go far beyond those little boxes filled with words and pictures that pop up when someone conducts a Google search. When it comes to Google AdWords, there are two main types of ad campaigns – the search network, and the display network. Though, it is also possible to select a combination of search and display network ads. Additionally, there are some specifically focused campaigns that use shopping, video and apps to draw and keep customers. Here are some of the most widely used and successful ad campaign types.
Just like production, service industry is also a vast plot that has its own keen interests and points, though different from production processes but equally important. Similar to production, services also have procedures, and each of them must have to be done properly, at right time and with right care. And these steps, procedures, follow ups need to be defined and recorded properly by the service providers. And here the term helpful, is THE SERVICE CONCEPT.
1. A management accounting information system is an information system that produces outputs using inputs and processes needed to satisfy specific managerial objectives. 2. The inputs of a management accounting information system are economic events. The processes transform the inputs into outputs and are such things as collecting, measuring, storing, analyzing, reporting, and managing. Typical outputs include special reports, product costs, customer costs, performance reports, budgets, and personal communication. 3. The three objectives of a management accounting information system are as follows: To provide information
Ms Violet, our beautiful marketing lecturer, has taught us well and I think that we can help you identify some of the segmentation variables for the Arowana market! Overall, the customers can be segmented in terms of three bases - Geographical, Demographic and Behavioural. For geographical variables, the main target market would be the Asia Pacific region. This is because superstitions about fortune and luck are the most prevalent in their cultures.
In today's competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but the next step which is the consumer response to these activities has not been understood well in this regard (Chem L. Narayan and P.S. Raju; 1985). So keeping in mind the importance of consumer's reactions and response towards promotional campaigns
Free AdWords: AdWords (Google AdWords) is an advertising service for businesses that want to display ads on Google’s advertising network. The program enables businesses to set a budget for advertising and only pay when people click the ads. The service is focused on keywords.