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Movie Persistence

Decent Essays

Persistence & Amorality: The Keys to Success
The film The Founder directed by John Lee Hancock is a business drama released in 2016 that follows the rise of the McDonald’s empire. The film’s protagonist, Ray Kroc (Michael Keaton) is a struggling milkshake machine salesman, who happens upon a revolutionary “fast food” restaurant during one of his deliveries. He recognizes the potential of McDonald's and strikes a deal with the two brothers to franchise the company. As the film progresses, Kroc proves persistence is the key factor to success, as he turns a roadside burger joint into an international multimillion dollar empire. Ultimately, our capitalistic society and his persistence enabled the unprecedented rise of McDonald’s. Surprisingly, the film has a very serious and dark tone despite the subject matter. While the film follows Kroc’s ascension from struggling salesmen to business mogul which seems very exciting, it’s also a grim examination of society’s values. During the film one has an unsettling feeling as you watch Kroc succeed despite betraying the McDonald brothers, abandoning his wife and forsaking all morals. Typically, films attempt to convey a moral message, so the audience can learn from the mistakes of the character. Yet, at no point does Kroc experience an internal conflict or enlightenment that demonstrates that integrity is more valuable than commercial success. In fact, it’s quite the opposite. Kroc’s character development is almost reversed and he

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