Music Advertising Benefits

To start, “Should Musicians Change Their Tune” I allege that they should allow performer in advertisement because it helps them promote their music. Due to, Jacob Carter author of “The Changing Landscape of the Music Business” quotes “Others

According to Hein, Music is a major influence in marketing today, “ There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam”(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations.

Product placement in music videos is quite a fruitful source of money for artists who approve it. The content of many commercial pop songs, the imagery displayed in music videos and the conspicuous consumption apparent in the lifestyles of pop stars all reinforce the idea that mass consumption will lead to happiness.

Over the years, musicians have allowed their music to be used in advertisements for various businesses. However, doesn’t the artist’s creativity in their music fade away after it has been used in various commercials? Most importantly, advertisements may change the lyrics to a song to relate to the product, so the business would benefit more and take the focus away from what really matters, the music.

The music business is changing rapidly, and artists have to find new ways to adapt to the changes. Among the many changes is the selling of artists' music. The way artists sell their music has drastically changed from CDs, and cassettes to streaming, and online purchases. This new change has brought with it many adverse side-effects; including, the huge loss in revenue for artists brought in by these new changes. Artists have had to adapt to this by touring more often and using their music in advertising. Artists should be able to use their music in advertising because it helps the artists and the companies in numerous ways.

As a musician, I know the pains and time consumption of making new music. It takes a good amount of effort, focus, and work just to create three minute song, and giving this tough work to another person to use is basically throwing away all the work the band just did. That is why I believe artists should not use their music in advertising.

The purpose of this business plan is to convey the vision for how Musically Infinite will become the preferred vendor of choice for music artist both novice and veteran. This plan will detail the vital steps involved in transforming an idea for a successful business into a thriving profitable pillar to the Metro Atlanta Area economy.

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

The emergence of ad-free software has adversely impact the development of music, entertainment, and news industries, which, to a large extent, rely on revenue from advertising for

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

Music has been evolving and developing for thousands of years. Each generation has been engaging in union with instruments and song to express sorrow, joy, heartbreak, life, death, love and so on. As music has grown and become more popular, more ways to listen to it have been introduced. Besides live music, the best way to listen to any artist is through a cassette tape. Cassette tapes show beneficial purposes in economics in areas such as marketing, entertainment and the music industry.

You read the newest interview of your favorite band talking with Rolling Stone. In that interview, they are asked whom they are listening to these days. The answer is not what you expected. The rest of the interview is all about this new band that they are raving about. Who is this new band, and why do they seem so great?

Famous music composer, Ludwig van Beethoven once rightly quoted “Music is a higher revelation than philosophy”. Indeed, music has higher magnitude than just being a mere form of entertainment- it plays a significant role in our society be it politics or religion or even academics. So important is music’s value that it has been recorded throughout history of mankind in numerous ancient writings including the sacred Hindu scripture, Veda. Thus it is no surprise that even today the value and contribution of music has not declined but on the contrary, risen.

The popular music industry in the late 1990s was dominated by a small number of integrated corporations with headquarters in Europe, the United States and Japan. This music market starts simply with an artist and moves along through many steps to the consumer. Everything has its start when a musician presents his music to a music manager, and if he/she finds the music promising, a contract is signed between the two, recordings are made and a marketing plan is drafted for the

There are several ways in which art is commercialized; especially within the music industry. Classic bands such as the Rolling Stones and Bob Dylan were criticized for allowing companies to use their material to sell products and services. However, this is a common avenue for a musician or an artist to profit from their works. Many companies are willing to pay a hefty premium to have their products associated with music that has broad emotional appeal to many potential consumers. However, many people feel that when an artist licenses their material it is a loss of integrity and that something is lost by the commercialization of their songs.