Mydin Business Profile

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Mydin Business Profile
Mydin Mohamed Holdings Bhd is one of the largest and well-established Malaysian-owned Companies involved in wholesaling and retailing. The company was founded in 1940 and was based on Subang Jaya, Malaysia. The company incorporated in 1957. Mydin currently operates 100 outlets nationwide inclusive of 10 hypermarkets, 18 emporiums, 3 bazaars, 54 mini markets (MyMydin), nine convenience stores (MyMart) and six franchise outlets (Mydin Mart). The company started the first operation in Kelantan and the company also known as the affordable and competitive prices offered among the budget-conscious consumers.
Mydin Target Market and Product lines The company supplying several range of goods to the lower and middle income
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There was a health, beauty and wellness campaign held on 26th April until 8th May 2012. It is let the customers to try out and maximize their talents and grab a chance to win great prizes.
Public relations
There was a CSR shopping programme at Mydin supermarket, Bukit Jambul on 2nd August 2012 involving the children from Permata Kasih Orphanage. Besides that, R.Apparavoo lead the management of Mydin hypermarket in Ayer Keroh prepared and distributed the free bubuk lambuk to the shoppers on Saturday 18th August 2012. The porridge which was packed in a container. Apparavoo’s staff had cooked the porridge in several big pots before distributing to the customers. These charity events are to demonstrate innovativeness and maintain and improve the company image.
Direct marketing
Mydin hypermarket has a twitter account to post latest updates and let the customers to get to know what’s new in Mydin hypermarket.
Mydin’s headquarter is in Jalan Masjid India, Kuala Lumpur .The locations of Mydin can be search in the website by category and by state. It may show the nearest locations. The customers may get to buy the groceries at the nearest outlets. Mydin in Penang such as Mydin Wholesale Hypermarket Bukit Jambul in Penang is near to the residential areas. It also has a bus stop outside the Bukit Jambul complex. It is so convenient for the customers to buy their stuff. The local manufacturer will send

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