Mydin Business Profile
Mydin Mohamed Holdings Bhd is one of the largest and well-established Malaysian-owned Companies involved in wholesaling and retailing. The company was founded in 1940 and was based on Subang Jaya, Malaysia. The company incorporated in 1957. Mydin currently operates 100 outlets nationwide inclusive of 10 hypermarkets, 18 emporiums, 3 bazaars, 54 mini markets (MyMydin), nine convenience stores (MyMart) and six franchise outlets (Mydin Mart). The company started the first operation in Kelantan and the company also known as the affordable and competitive prices offered among the budget-conscious consumers.
Mydin Target Market and Product lines The company supplying several range of goods to the lower and middle income
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There was a health, beauty and wellness campaign held on 26th April until 8th May 2012. It is let the customers to try out and maximize their talents and grab a chance to win great prizes.
Public relations
There was a CSR shopping programme at Mydin supermarket, Bukit Jambul on 2nd August 2012 involving the children from Permata Kasih Orphanage. Besides that, R.Apparavoo lead the management of Mydin hypermarket in Ayer Keroh prepared and distributed the free bubuk lambuk to the shoppers on Saturday 18th August 2012. The porridge which was packed in a container. Apparavoo’s staff had cooked the porridge in several big pots before distributing to the customers. These charity events are to demonstrate innovativeness and maintain and improve the company image.
Direct marketing
Mydin hypermarket has a twitter account to post latest updates and let the customers to get to know what’s new in Mydin hypermarket.
Place
Mydin’s headquarter is in Jalan Masjid India, Kuala Lumpur .The locations of Mydin can be search in the website by category and by state. It may show the nearest locations. The customers may get to buy the groceries at the nearest outlets. Mydin in Penang such as Mydin Wholesale Hypermarket Bukit Jambul in Penang is near to the residential areas. It also has a bus stop outside the Bukit Jambul complex. It is so convenient for the customers to buy their stuff. The local manufacturer will send
Reasons for this specific site are because of excellent road links for distribution and particularly customers, a good public transport system and land available for sale suitable for new store.
WestJet company is on both twitter and facebook and they make sure that the always keep new information posted up there too.
The Physical and Mental Health committee is partnering with the Healthy Lifestyle committee to coordinate the chapter’s fifth Annual 5K Run/Walk and Health Fair, for a “Healthier You”, and the tenth Annual Healthy Lifestyle Health Marathon, which is scheduled for Saturday, April 1, 2017, at Down Town Square. The Healthy Lifestyle representative informed the chapter that they will supply all snacks, water, drinks and medals.
The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. "My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. In addition to, developing systematic marketing plans that address every operational area of Better Health including client services, all fund raising events and general association promotion in all media venues" (https://bluequill.franklin.edu, n.d.).
Health Fair Follow Up: Collect evaluations to determine how to improve. Send thank you letters to vendors.
Myer sources its products from over 800 suppliers globally compromising 2400 brands, to provide customers with one of the broadest brand offerings by a single
The company will also use the Facebook and Twitter accounts to promote the new products. As Vietnam experienced a good growth in the number of people using the internet and smartphones, the social media sites become a must for the two new products. Moreover, the Vietnam population is considered young, the social media sites such as Facebook and Twitter even play significant roles in promoting product awareness and building long term customer relationship and
Bringing this beneficial fair to promote, motivate and maintain wellness, the local organization is happy to provide the life changing services and information needed to residents that will help detect chronic conditions, prevent diseases and provide tips on ways to stay
A strategy that should be included into this health promotion campaign to strengthen Its results should be specific medical professionals such as dietitians, nutritionist, psychologists have appointments online by providing your personal details and for them to give you advice/ information on specific needs to these individuals who are not comfortable in seeking help in person or individual and or groups whom are not economically stable enough to be able to afford these medical services allowing individuals to receive immediate support in comparison to waiting lines at this specific medical
Primary aims/objectives of each stakeholder and how their power affects the strategic plans of Celebration Health
The theme this year for our Employee Campaign was, 'Standing in the Gap '. We kicked off the campaign on
The Dove campaign for Real Beauty was the brainchild of Ogilvy & Mathers, Edelman Public Relations and Harbinger Communications (to be referred to as simply Ogilvy) and the project was known as the “Evolution” campaign. The marketing campaign began in 2004 under the corporation known as Unilever. This diversified conglomerate is the parent company to the Dove Company’s line of beauty and body products. The campaign began as a result of survey conducted in which only 2% of women believed they were “beautiful.” Unilever saw an opportunity to reach a saturated market from a fresh perspective. After hiring Ogilvy, the message grew into one of the most successful advertising campaigns in Unilever’s storied history.
I’m pleased to inform you that our company would like to offer a wellness program to you and your spouse as a birthday gift. Our wellness program is all about investing in your health and helping you live a healthier lifestyle and make better choices. We believe that healthier the employee and his or her family happier he or she is and a happier employee can serve our customers better and help our company prosper.
Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free
MYDIN is one of the largest retail and wholesale organization in Malaysia with close to 90 outlets with consisting of hypermarkets, mini markets (MyMydin), convenience stores (MyMart), Bazaars and emporiums in the nationwide. It carries a broad range of goods ranging from food line, household, soft line and hard-line items. The Soft line products include cosmetics, textile, leather and various clothing whereas the hard-line products include hardware, electrical, stationery, porcelain and toys (Mydin, 2014). Besides that, “Mydin has been appointed as the operator for the Malaysian government-initiated Kedai Rakyat1Malaysia (KR1M) outlets in 2012 and open another 90 KR1M outlets for the year 2013 in the whole of Malaysia” (Ariz, 2013). In addition