Essay on NFL and Breast Cancer Awareness

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NFL Breast Cancer Awareness If many of you haven't noticed, NFL players and teams have been accessorizing in a variety of pink apparel this month and it’s not just coincidental. Three years ago the NFL teamed up with The Susan G. Komen Foundation, in a campaign that runs every October to raise Breast Cancer Awareness and encourage women 40 years and older to get their annual screenings. Of the 120 million Americans who watch football each week, about 40 million are women, making this an effective messenger of cancer awareness by the amount of viewers (Pucchronicle.com). Each year NFL partners up with sporting brands including Nike, Reebok, Adidas, Gatorade, Wilson, Under Armour, Cutters Gloves, McArthur Towel and Sports and…show more content…
On the NFL Pink website you can download a PDF with ideas and suggestions on how teams in the community can get involved with this campaign by designating one game in October to Breast Cancer Awareness. They suggest you wear pink gear and name the game in honor of someone from the school or community who has successfully fought, or been lost to Cancer (nfl.com). This campaign, called “A Crucial Catch” also suggests adding $1-$2 on admission to be donated towards Cancer research, along with facts, key elements to include, and other awareness-building activities (nfl.com). EA Sports also joins up with NFL in their Breast Cancer Awareness Campaign. The most popular NFL football video game franchise of all time, Madden NFL Football also promotes breast cancer awareness during October by injecting the same pink apparel fans see their favorite players wear on Sunday into the video games that gamers are playing. While the game does a great job of raising awareness through normal game play modes and online play, it does an even better job of raising money by selling in game Breast Cancer Awareness packs in the game’s Ultimate Team mode. The Ultimate team mode is a game mode where players use in game tokens and real money to buy trading card packs which translate to players on their teams in the game. Tom Lische, Producer of the Madden Ultimate Team mode of the game for EA said in
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