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Narrowcasting Media Bias

Decent Essays

In the past twenty years, the United States media has transformed from a broadcasting to a narrowcasting media. Each method has its unique differences, with one being the amount of bias from each source. Narrowcasting specifically, can greatly affect the media’s ability to influence public opinion. Broadcasting is media programming that focuses on many genres of television. For instance, on a broadcasting channel, you can watch a drama, comedy, and news all in the same day. The three broadcasting networks, known as “The Big 3”, are ABC, NBC, and CBS. When these broadcasting channels present news, they want to stay as close to the middle of the political spectrum as possible. The goal of a broadcasting channel is to appeal to everyone and the more neutral, fact-based information released, the more views “The Big 3” will get, resulting in more money. However, narrowcasting is media programming that is focused on a particular audience. Examples of narrowcasting networks include C-SPAN, ESPN, Fox News, and CNN. ESPN stands for Entertainment and Sports Programming Network so they specialize in sports news and cater to the sports audience. Unlike broadcasting, narrowcasting will not try to appeal to the majority of Americans, so it can lean left or right on political issues and interject slightly more opinions. …show more content…

As stated above, narrowcasting networks appeal to one type of audience, allowing the networks to add opinions into their reports to keep that one audience interested. For instance, CNN, also known as Cable News Network, is known for being more liberal whereas Fox News leans more conservative. This creates bias because if you watch CNN news today, for example, Donald Trump will be portrayed as an evil being. However, Fox News is known for saying Trump is an outstanding, fantastic president. Depending on the news network you watch and/or read will affect the opinion of President

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