Negative Effects Of Advertising

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

Tobacco product companies have made sure to market their products to keep all genders and ages interested

To make matters worse, the tobacco companies are making millions from teen smokers. Tobacco companies use advertising to manipulate both teens and adults. They present images that are hard to shake, even when you know the truth. Have you ever seen a cigarette ad where people are wrinkled, middle-aged or coughing and in the hospital dying of lung cancer? Of course not! In most ads, smokers are shown the way that teens would like to be: attractive and hip, sophisticated and elegant, or rebellious.

Advertisements are everywhere deplored and ignored, but they play a bigger role in the behavior and thoughts of people than the morning news. Ads,being designed to affect us subconsciously, have had a profound impact on society. In order for companies to sell their products they pitch their products to go under the radar of our conscious mind. These advertisements can do more to people than make them feel the need to buy something and the fact that ads are almost omnipresent makes it important to know what they can do in our society. The effects of advertising are that it can spread information to the public, cause people to become emotionally motivated, induce people to be greedy, and promote a false standard of reality onto society.

These ads have different meanings and they make connections to many things in our life. Pathos, Logos, and Ethos are helpful to writing an excellent paper and each one makes connections back to the ads, although each has its own meanings of what it takes to be categorized as one of them. These three appeals show the established credibility, emotional appeal, and how the ad was logical in reasoning.

America is very diverse, and is full of various subcultures, each of which has their own way of doing things. Part of what attracts each of these groups to what they like is advertising. People are more likely to buy something or go somewhere if they see that people like them are doing the same thing. This is why advertisements need to feature different groups of people in order to appeal to more people and be more successful. Looking at advertisements from the 1970s, specifically a McDonald’s ad and a Burger King ad, some of them succeed at being diverse and others do not. The advertisements that are ultimately more successful, like the McDonald’s ad, will be more diverse in order to appeal to more consumers.

1. Tobacco advertising is everywhere. They estimated they spend 36% million a day just to advertise, so everyone is using seeing them. The campaigns are directed at all age, social, and ethnic groups, but because children and teenagers constitute 90% of all new smokers, much of the advertising has been directed to them. They advertise it has the key to financial success, independence, and social acceptance. They use slim, and good looking spokesmen, and it twist peoples mind, and it makes them want to give it a try. They do not realize the risk they are starting. The warning labels are small and usually at the bottom of the box, so the companies do a good job hiding the dangers from the smoker.

According to outlets such as Media Smarts, “Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing having children until later in life mean that families have more disposable income.” Being so, this allows children to have access to more devices in which they can watch TV wherever they go. Parents who have a higher income, and can afford to buy their children TV’s for their bedrooms and smartphones for daily use, they do it because they want to compensate for the time they do not spend with their children. Also according to Media Smart, “Today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy.” One resulting cause can be that parents buy materialistic items because they are guilty that they can not afford to spend quality time with their children. Therefore, as a result children spend more hours inside watching TV instead of doing any other social activity. Additionally, more time spent watching TV means the more advertisements children are exposed to per day. Also with the usage of smartphones, children have access to the internet which collect information from recent searches and then presents children with personalized advertising.Therefore causing children to be influenced by these advertisements.

There has been growing concern on effects of advertising towards children and teenagers. Reports have indicated that obesity is affecting 6%~8% of Australian schoolchildren, and the situation is escalating in recent years (Gill et al., 2009). Ads of junk foods and fast foods are being criticized as encouraging poor eating habits of children and adolescents. Besides, Ads containing improper information for teenagers such as use of violent scenes and skinny models may also influence their behaviour. This essay is to explain why it is necessary for governments to regulate advertising directed to children and teenagers and how could it be done.

Advertisements can do a large amount of things, but the main thing that it does is relay a message to a desired group of people. The advertisement may be trying to sell a car, or a certain type of food, but it will always target a certain type of people. This is evident with medicine commercials, which mainly target the elderly. The advertisements I am going over do not just target one specific group of people, it covers a large amount of people. The first one was made back when television was becoming a mainstream device.

Advertisements are a way to promote sales of a product or service through visual communication. Magazine covers, advertisements or any publication embed a set of ideologies. O’Shaughnessy and Standler describe ideologies as “sets of social values, ideas, beliefs, feelings and representations by which people collectively make sense of the world they live in” (2012; 174). Ideologies try to “manipulate people into buying a way of life as well as goods” (Dyer, 1982:5). Adverts such as the Pravda vodka example above, which appeared in the January 2014 issue of GLAMOUR magazine add relevance to a product whether it’s a certain trend, desire or mutual value in order for the product to become a highly favoured commodity. Glamour magazine is popular amoungst young women of all races who are middle class citizens. This specific advert was used to introduce Pravda’s new vodka range aimed at women. It communicates ideologies of feminism, class, leisure, night life and enjoyment. The purpose of this essay is to use semiology to analyse the attached article. The Advertiser, “should do more than just label or identify the product; it should also bring flattering associations to mind, associations which will help to sell it.”(Dyer, 1982:141) and that is where semiology comes into play.

Advertising has found ways to be subtle about how they go about demeaning and dehumanizing different genders, races, ages, ethnicities, cultures, and sexual orientations. Society would like to believe that advertising has improved from the days of showing women’s place in the kitchen and only having light skinned models but now advertising companies have just become sneakier and wittier about the way they portray people and the worst part is that society encourages it. Society, as a whole, seems to subconsciously take cues from media and advertising to base social norms around. “The average American is exposed to over 3000 ads every single day,” that much repetition of ads must have some effect on people. In fact, more than 90% of ads are received by the unconscious mind (Rance Crain). Advertisements use different criteria to portray different scenarios. This image specifically uses stance, foreground, character, and items to show the depth of brainwashing illustrating society’s influence on gender roles.

Promoting's fundamental goal is to create fulfilling associations with clients that advantage both the client and the association. This makes promoting to serve a vital part inside most associations and in society. We are going to take a gander at how this shapes my perspectives and our general public of today.